The journey starts from the Titanic

It's always a good thing!

Roosevelt thought for the first time in his heart. He didn't expect to encounter such a good thing as soon as he became governor.

Of course, the first beneficiary is the New York City government, and the second is the state government. The government likes such projects very much. It not only has a face, but also promotes employment and develops the economy.

If you manage this matter yourself and then do a good job of propaganda work, won't the Chrysler Building become your own political achievement?

He made up his mind and prepared to use the Chrysler Building to promote himself.

"The Roosevelt family has agreed to sell the land. Fifth Avenue is our first and only choice, regardless of the land at Cooper College."

Situ Nan called Chrysler. Chrysler was very happy and immediately sent a lawyer to complete the land transaction with the Roosevelt family.

After the land transaction was completed, the design of the building was also finalized. Architect William Van Allen walked into Chrysler's New York office with the design drawings. Chrysler was satisfied with it and brought the designer to Situ Nan and others for an explanation.

Success or failure in one fell swoop, just to convince another important investor in the building.

In order to design this skyscraper, I don't know how much pain I have suffered and spent countless efforts, so the architect kept secret for himself.

"Sir, the building has a construction area of ​​2345 square meters, a height of 32 meters, and 77 floors... Because of the use of a large number of aluminum alloys and glass, including windows twice the height of the showroom and glass-covered corners, the building stands in Manhattan, which will give people An illusion of floating in the air.

Of course, according to Mr. Chrysler's opinion, highlighting the achievements of Chrysler Automobiles, the building is designed in the shape of a car radiator, and the outer bread is painted with stainless steel.

An eagle statue with wings spread on the octagonal corner of the building symbolizes the freedom and dominance of the building like an eagle.In this way, the entire building has both industrial simplicity and artistic beauty. I'm sure it is the greatest masterpiece of this era!"

The architect described the design concept of the Chrysler Building in a hopeful tone while observing the expressions of the bosses.

This design was not originally designed for the Chrysler Building. According to his vision, the skyscraper roof is decorated with a jewel-like glass crown.

Unfortunately, it was denied by the architectural firm, and later came across Chrysler, so according to Chrysler's request, the original basis was modified, and it slowly became what it is today.

In fact, there is no need to explain too much by the designer. The model of the building he created can be understood by people.

"How is it? Very beautiful!" Chrysler said to Situ Nan proudly.

In addition to the larger building area, the building address occupies the original geology of the Empire State Building. The design of the Chrysler Building that appeared in front of Situ Nan is basically the same as his memory.

"Okay! That's it!" Situ Nan nodded with a smile, his face was very calm, he wasn't surprised at all, he hadn't seen a mansion before?

However, the Chrysler Building did start a competition among American industrial giants to build skyscrapers. Situ Nan also liked this plan, and nodded to the architect not far away, expressing his approval.

For a designer to create a great masterpiece, that sense of accomplishment is difficult for outsiders to understand.

When William Van Allen left, his head was a little dizzy. The happiness came too suddenly. He pinched his thigh and felt the pain before he truly realized that his majestic blueprint would appear on the Manhattan skyline.

He grinned in pain, then smiled happy again.

"The thing about the building is over. Let's talk about the situation of the car company. Ford Motor Company is advertising in the newspapers, promoting their Model A cars everywhere. The advertisements are overwhelming. I looked at it and found that the model is still good and the color is not correct. It's rigid black again."

Situ Nan said to Chrysler in a relaxed tone.

"Type A is a mid-range car and has a greater impact on us. Chrysler Automobiles mainly manufactures mid-range cars. With Ford's always low-cost sales strategy, it will seize the market share of our airflow brand cars."

Chrysler analyzed, his face became more solemn.

In the mid-range car market, competition is fierce. In addition to the Ford A model that has been sharpened for ten years, General Motors' Chevrolet Buick is also the market leader. Chrysler is preparing to acquire several car brands to strengthen Chrysler's competitiveness.

Fortunately, I did not forget to do my homework.

Situ Nan felt good about Chrysler's crisis awareness, at least he remembered to do his homework and did not delay the affairs of the automobile company.

"Is there a goal?" Situ Nan asked.

"Dodge!" Chrysler said, a gleam of light flashed in his eyes, and he was determined to win the Dodge brand.

"Dodge?" Situ Nan was a little surprised at this answer, and soon relieved that Chrysler had been thinking about Dodge, he knew.

"Dodge has been losing money in recent years. Shareholders have complained about the management. I think it is our good opportunity. If we buy Dodge, it will not only increase our share in the truck market, but it will also give us Chrysler and Ford GM. The car is in the mid-range car market."

Chrysler said that he gave Situ Nan a detailed analysis of the plan to acquire Dodge. In addition to Dodge, he also fell in love with a company that focused on off-road performance cars, called Willis.

"Willis?" Situ Nan seemed to have heard the name somewhere. After thinking for a while, he finally remembered. Isn't Willis the famous Jeep?

Of course, the jeep has not yet appeared, and even if it is designed, there is no market. After all, this is the prosperous and peaceful twenties, and there is no smell of gun smoke.

"Well! I support your idea. If necessary, you can ask Robles Securities to jointly issue new shares and raise funds. Chrysler Automobiles has such a good credit rating, it is a pity not to use it for financing."

Situ South Road.

"It's a shame not to use it for financing?"

Chrysler didn't understand Situ Nan's words, and nodded. The stock market is indeed the best financing method.

In the recently released Standard & Poor's 5, the three major auto giants including Chrysler Automobiles are all included, but not anymore. In Dow 3, only General Motors, which has always represented the automotive industry, has failed. Selected.

Chrysler is truly worthy of the title of corporate doctor in the industry, and soon raised sufficient funds on Wall Street to acquire Dodge Motor Company and Willis Motor Company.

The Dodge Company was in a bad state, and Willis Motors was too weak. After a small resistance, it was taken into the bag by Chrysler Automobiles.

In the rectification of the new company, Chrysler gave full play to his management talents, turned rotten into a miracle, and quickly turned Dodge into profit.

At the same time, the Dodge sedan was launched to compete with Ford Model A Chevrolet.

In the cooperation with the Italians, Chrysler also showed a shrewd side, and reached a cooperation agreement with Fiat Motors. The two parties established a joint venture to jointly develop the Italian car market and drive out Ford and General Motors and other automobile brands from the Italian market.

As for the military technology that the Italians demanded, they were also satisfied. Fiat Automobile’s chairman Giovanni Agnelli rushed from Italy to the United States to meet with Situ Nan. The two parties had a very good discussion. The Italians got it from Chrysler Automobiles. The tank production line obtained tank engine and aircraft engine technology from Cummins Electric Company.

Why are the Italians so anxious?

Because Mussolini is rectifying its armaments and putting considerable resources into the military industry, there is a big cup of Fiat in it.

The Italian smiled and went back to deal with the leader, and Chrysler and Cummins Electric etc. also updated their technical equipment as a result, and each got the money.

If the Italians were more generous, it would be even better to buy a hundred dozen planes from Cummins.

However, it does not matter if Italy does not increase Cummins-Lincoln Aircraft Company's orders. Cummins Airlines, which integrates aircraft manufacturing and air transportation, opened South American routes and soon opened Atlantic routes. The demand for aircraft is huge.

Only Pan American Airlines and Boeing United Airlines can compete with them. The three major aviation giants have franchise licenses to open international routes, monopolizing 70% to 80% of the US air transportation market.

...

While doing business with Italians, Situ Nan also met Zhang Xiaoruo who had been in Detroit for a long time.

"It's rare that a company boss of yours actually spent half a year in Detroit like a researcher. It seems that you are really fascinated by the auto industry."

Situ Nan smiled and said to Zhang Xiaoruo.

"Yeah, I didn't expect to stay there for so long. I didn't know if I didn't go. I was shocked when I saw it. Americans make cars at the same speed as we weave, and one car will roll off the assembly line in ten seconds. It's breathtaking!"