The journey starts from the Titanic

Situ South Road.

"Alfred Sloan? Mr. Sloan from General Motors?" Song Zian asked in surprise.

Situ Nan nodded and thought: I really met Sloan at a party recently.

If Henry Ford is a myth in the field of industrial manufacturing and has solved the problem of how to manufacture cars on a large scale, then Alfred Sloan has solved how to sell more cars. He is a master in the management of large modern companies and has taught countless How professional managers manage a large company.

Under Sloan’s governance, General Motors has become the largest automobile company in the United States. For Sloan, Stuart has always admired and wanted to recruit him, but the conditions are not mature in all aspects. Now that there is Walter Chrysler, Destined to miss Sloan.

Fortunately, corporate managers who are as good as Sloan have been recruited to Cummins Electric by themselves.

"Great, I must visit Mr. Sloan and learn from him about company management experience." Song Zi'an said excitedly.

After a while, he asked again: "Speaking of Ford and GM, and Chrysler? I know that brother-in-law, you are one of the major shareholders of Chrysler Automobiles. You must know the situation of this company. Let's talk about it."

"How can I say that Chrysler is somewhere between Ford and GM. It will neither focus on manufacturing like Ford, spread the T-car and A-cars widely, nor run the multi-brand strategy like GM. Beautiful. It seems that some radical features are missing, but the development is very stable. Wall Street investors also trust Chrysler Motors."

Situ Nan commented.

Among the three major auto giants, only Ford Motor Company is not listed. The U.S. auto market is booming. In addition to General Motors, investors invest in cars. It is Chrysler. Therefore, both Chrysler and General Motors easily make money in the stock market.

As a major shareholder, Situ Nan has insisted on Chrysler Automobiles shares two years ago. Now he still holds 1% of the shares in his hand. He is still the largest individual shareholder of Chrysler Automobiles, and the entire William Consortium also controls Chrysler. 4% stake in cars.

"Then based on your experience, what development route should SAIC Motor take?" Song Zi'an asked Situ Nan again.

"En?" Situ Nan glanced at Song Zi'an suspiciously. You wanted to fly before you learned how to run. Telling you so much is to make you an impression, not to make you so lofty.

"Domestic is still a seller's market, right? The auto industry has just begun. Of course, the competition between each other is not as fierce as the United States. As long as you make a car with affordable performance and affordable prices, there will be no market?"

Situ Nan finished talking and stared at Song Zian with a smile.

Song Zi'an was embarrassed by Situ Nan, and thought to himself: "The price is not outrageous and the performance is decent? Situ Nan said very tactfully, meaning that even if it is a broken car, you don't have to worry about not being sold. This is what you want. It's too low."

"I understand, I'll concentrate on building the first car, and I'll talk about the rest later."

Song Zian responded quickly and replied.

This kid is not too dumb, Situ Nan is satisfied with Song Zi'an's performance.

Since my brother-in-law wants to start a business and has worked hard to bring gifts to himself, Situ Nan has to say something.

The next day he found Song Zi'an again and handed him a document. Song Zi'an opened it and saw a check for $20,000 leaped in front of him.

"This..." He looked at Situ Nan suspiciously.

US$20,000 is just a drizzle for Situ Nan, but it is also a large sum of money, and the same is true for Song Zian.

The Song family’s support for Song Zian’s founding of the SAIC Motor Company did not exceed 50,000 French currency, which was more than two hundred and less than three million US dollars. It was not all cash. A considerable part of it was converted into fixed assets. So the cash in Song Zian’s hand Not too much.

"Brothers clearly settled the accounts. I lent it to you for ten years without interest." Situ Nan said.

Song Zi'an was moved. He knew that if he opened his mouth, he could get more money from Situ Nan, but before he opened his mouth, others took the initiative to express it, which shows that they have their own in their hearts.

Moreover, if one's unknown person goes to the auto giant to cooperate, he has to use Situ Nan's relationship. In this, Situ Nan plays a bigger role than money.

With this fund, Song Zi'an has a lot more money.

Even in a capital and technology-intensive industry such as automobiles, starting a project with more than $50,000 is already a very extravagant entrepreneurial condition.

Song Zian opened the file and read it all over, and found that although Situ Nan borrowed the money, he would return it to the Meihua Foundation in the future, not Situ Nan himself.

I didn’t feel too much about the Foundation Song Zi’an, and thought: “It’s better to make a cheap nephew than to make others cheaper.” So he suggested: “After all, it’s a lot of money. Instead of treating it as a loan, it’s better to convert it into shares. Otherwise, I will take advantage of it."

Before Situ Nan refused, he said again: "I know that brother-in-law, you don't like this money, and the shares of the automobile company are not rare, but you can assign these shares to Qingfeng!"

Song Zi'an requested that the shares be assigned to his son's name. Situ Nan nodded without any objection. To him, this was just a trivial matter.

Song Zi'an was relieved and felt that his approach was too wise. He thought: he is not familiar with the Meihua Foundation. If his nephew buys a share in the automobile company, it is equivalent to Situ Nan's share in the automobile company, except for Song's Shanghai Commercial Bank. , American and Chinese Bank will also take another look at the auto company it founded!

Situ Nan remembered something, and said to Song Zi'an, "Oh! Tomorrow the Chrysler Building will have a groundbreaking ceremony. Please come with me to see and deal with the senior executives of Chrysler Automobiles in advance."

"it is good!"

Song Zi'an was happy to hear that dealing with other car giants and visiting car factories are two different ways of learning. He has no contacts in the American industry and can only rely on Situ Nan.

After Chrysler Motors purchased the land on Fifth Avenue, improved the design of the building, and negotiated with the builder's material suppliers, it soon held a groundbreaking ceremony and invited major media dignitaries to attend.

Of course, this is indispensable for Governor Franklin Roosevelt.

A politician can be ignorant, boastful, or even an idiot, but he must not be ignorant of his presence.

Doing real things may not be known to the people, but if you have a sense of presence in the media, and then touted in the newspapers, the people will automatically count your political achievements on you.

At the press conference, Franklin Roosevelt gave a show, using a skyscraper to make a good start for the governor's journey.

Of course, the actor is Walter Chrysler.

Walter Chrysler was very energetic and announced to all the media that he would build the world's tallest tower, even surpassing the Eiffel Tower.

Faced with a reporter’s question, the reporter said whether Chrysler was the number one in the American auto industry, but Chrysler was pleased with the reporter’s question. He smiled confidently: “Of course, Chrysler wants to build the world’s tallest building. Thanks to the designer. The design is great, I like it very much. Now people all over the world look up to the sky and see our masterpiece. His name is Chrysler!"

Although it was not stated clearly, Walter Chrysler, the number one car company in the auto industry, bravely advertised once!

Ordinary people don’t have the chance to see the stock exchange report. When buying a car, they know that the car company has built a skyscraper when they see Chrysler. It has extraordinary strength and is more or less inclined to buy Chrysler. car.

Hundred-story building!

Song Zian couldn't imagine, and was shocked by the pride of Chrysler Automobiles. When he saw Walter Chrysler, his expression was respectful and admired.

"Another pilgrim from the East?" Walter Chrysler was in a good mood and gave Song Ziwen some pointers. In the face of Situ Nan, he was also willing to cooperate with Song Ziwen to provide automobile manufacturing technology and equipment.

Soon the whole of New York and the United States knew that Chrysler Automobiles was going to build a skyscraper.

This is definitely slaughter news, newspapers, magazines, radio broadcasts, holding the Chrysler Building design drawings and discussing over and over again. Everyone was discussing the topic of the Chrysler Building for a while. Affected by this, the monthly sales of Chrysler cars increased by 5%!

This big move by Chrysler Motors shocked General Motors. On the board of directors, Alfred Sloan, CEO of General Motors, glanced at the New York Times, and the Chrysler Building was full of praise. I really didn’t know what Chrysler Motors gave How much money the editors of the New York Times sent, it is estimated that the annual advertising fee is not less than 50,000 US dollars.

"Chrysler made a successful advertisement this time, and it suppressed Ford's Type A advertisements. Tsk tsk, spent tens of millions of dollars to build a building for advertising. Our opponents, I have to say, they are really proud. !"

Sloan put down the newspaper and smiled, his face relaxed.

Chrysler's sales have soared, and the pressure on GM is still relatively large, but he has not shown it.

Sloan’s words resonated with the directors, and everyone was stimulated, especially dissatisfied with Walter Chrysler’s claim that he was the first automobile company in the United States.

"This guy brags himself, but defrauded those investors on Wall Street! Chrysler Motors stock has risen by $5 these days, investors are actually willing to spend money to let Chrysler Motors build a house!"

For the success of the new round of financing of Chrysler Automobiles, Chairman Pierre Dupont was envious. He looked at the company’s CEO Sloan, with expectations in his eyes, as if saying, “Or maybe we also build a building more than Chrysler?"