The King of Advertising

Entering the conference room, Qiu Xu found that the light here was a little bit dim, and on the rostrum in front were five leaders ranging in age from their 30s to their 50s.

The one sitting in the middle was the youngest looking man in his thirties with a face with Chinese characters.

On the table in front of them, no ID badges were placed.

Qiu Xu guessed that this is probably the Vice President Zheng in charge of this matter.

Six or seven meters in front of the rostrum, there is a podium, and a huge display screen is erected on a stand next to it.

On the left side of the entrance to the conference room, there are three young people sitting, estimated to be in charge of logistics and administrative support services.

Qiu Xu first took out a document with copyright and confidentiality statement, creative copy and quotation from his briefcase, and handed it to a staff member in accordance with the requirements of the Guozilian man.

Then, he came to the podium, took out the laptop from his briefcase, connected it to the data cable, and put a sketch file on the huge display next to it.

Standing next to the huge display screen, Qiu Xu said loudly: "Leaders, good morning, I am Qiu Xu from Rising Sun Creative Studio."

"Next, I will briefly introduce my advertising creativity."

Qiu Xu pointed to the sketches on the display screen, "My advertising creativity can be displayed very well through these sketches."

He pointed to the first picture and said: "The protagonist checked into the hotel and saw a beautiful woman in the opposite room on the balcony."

Qiu Xu pointed to the second picture, "This beauty..."

Looking at the long-haired woman depicted with lines in the sketch, Qiu Xu said with some embarrassment: "My drawing ability is limited, so I can only rely on your leaders' own associations here."

"This beauty, let's put it this way, she is a beautiful country, with a great appearance, temperament and body!"

"The face, the figure, the temperament, as perfect as possible..."

Speaking of this, Qiu Xu noticed that the few people on the rostrum showed knowing smiles, and some people really fell into reverie.

"She also saw the protagonist and made mesmerizing eyes."

"She kept blinking to seduce the protagonist..."

Qiu Xu pointed to the third picture and introduced: "In the face of such a perfect woman, and the other party is still so active, the protagonist is obviously moved."

"However, the protagonist holds his own identity, and I feel embarrassed to respond."

"He took off his shirt and showed his almost perfect chest and abs, wanting to make the beauty more active."

"at this time……"

Qiu Xu pointed his hand to the fourth painting and said, "The beauty suddenly disappeared."

"Suddenly, she became a violent bear..."

He noticed that these people on the podium leaned forward slightly and their expressions became more serious.

This was obviously attracted by my own introduction.

Qiu Xu had some insights in his heart and pointed to the fifth painting again, "The protagonist who was startled, only then really noticed..."

"It turns out that what he saw before was not a real person, but a picture displayed on a huge TV screen."

"The protagonist became very embarrassed in an instant, and put on his shirt in a hurry, lest others might see him embarrassed."

Speaking of this, Qiu Xu concluded: "Dear leaders, this is the whole content of my advertising creative."

As for how this advertisement creates contrast and how to make the advertisement more interesting through the protagonist's performance, he did not explain in detail. This is the job of the director and the actors.

Qiu Xu didn't mention the word "high-definition" in this idea.

However, being able to mistake the person on the screen for a real person is enough to illustrate this point.

He looked over and saw that the few people on the rostrum either nodded slightly or had a slightly thoughtful look on their faces, and understood that this idea of ​​his own at least aroused their strong interest.

"Dear leaders, is there anything I need to elaborate or explain?" Qiu Xu asked symbolically.

"young people……"

Some people really have questions, and the voice is the man in his 50s sitting on the far right.

He took off his glasses and said slowly: "I must admit, your advertising design is quite interesting."

"However, there is a problem that needs you to explain."

"I have a feeling myself, the male protagonist in the advertisement seems to be a bit lustful, even a bit hungry or wretched in your design."

"You know, Yao Kun, who spoke for me Haitong Electronics, is a domestic first-line singer and movie star, and his image has always been very positive."

"The protagonist's image you designed, in my opinion, will somewhat damage his positive image."

"According to the terms of our endorsement contract with him, he may not appear in this advertisement."

Following his words, several other people on the podium also agreed and nodded.

It turned out to be such a problem, Qiu Xu was a little speechless.

This is just an advertisement!

Qiu Xu thought for a while and explained: "Dear leaders, in my advertising design, I just let the protagonist express the nature of a man, so I know Mu Shaoai, so is the nature."

"As long as you perform properly during the shooting, you will never think of hunger, thirst, or even insignificance."

He smiled again: "I once heard a joke about how to judge a man, is it lustful?"

Qiu Xu paused deliberately, and after attracting everyone's attention, he continued: "That is to put your hand under the man's nose, as long as he is still breathing, then he is lustful."

He laughed first, and then there were a few soft laughs in the conference room.

Qiu Xu chuckled softly: "This laugh shows that the leaders still agree with my view."

There was another burst of relaxed laughter.

Qiu Xu continued: "The love of beautiful women is the generality of men."

"This is not a man's fault. The lack of self-control lust is a fault."

"Dear leaders can see that this advertisement is actually a brisk picture to illustrate the lust of men."

"Yao Kun's appearance in this advertisement will not only not damage his image, but will only make the audience feel that he is more approachable, more real, and blindly tall and positive, not necessarily the best."

Qiu Xu added: "I need to explain that this is just an advertisement, just like the characters in the film and television works starring Yao Kun, not the real Yao Kun himself."

"We know this, Yao Kun knows it, and his fans will know it too."

He looked at the man in his fifties and said, "I hope this explanation of mine can satisfy you, the leader."

The man nodded softly and said nothing.

At this time, the man with the Chinese character face sitting in the middle position asked: "Mr. Qiu, you said at the beginning that you belong to a studio. Does your studio have the ability to produce a high-level advertisement?"

Qiu Xu said frankly: "There is no one yet, only advertising ideas are provided."

"However, my studio has close cooperation relationships with Zhongcheng Advertising and Sijia Advertising."

"If necessary, our studio can cooperate with them to jointly produce advertisements."

The man with the national character face turned his head to look at the colleague beside him, and exchanged his eyes.

Seeing that there is no problem with them, he looked at Qiu Xu and said again: "Mr. Qiu, thank you for coming to us specially and introducing us an excellent advertising idea!"

"We will conduct a rigorous comprehensive selection of advertising ideas provided by each company."

"Can you adopt your idea? We will give a clear answer next Tuesday at the latest..."

Qiu Xu packed up his things and left the meeting room.

To his delight, when he left Haitong Electronics, he also received a gift package worth thousands of yuan including a mobile phone, a smart watch, a power bank, and an electronic bedside clock.

Regardless of the final result of the Haitong Electronic Review, at least he is worthy of his trip today.