The King of Advertising

It was Monday in a flash.

At nearly four in the afternoon, Qiu Xu, holding a bunch of flowers, once again appeared at the Good Master Pet Food Company in Huijin Building.

Lin Xi stood up, looked at Qiu Xu who was intoxicatingly smiling, and asked with a chuckle, "Who are you giving flowers this time?"

"Don't tell me it's Vice President Xing again?"

"This time it's not Vice President Xing!"

Qiu Xu solemnly handed the flowers forward and said: "It's Lin Xi you!"

"I want to thank you very much for your remote unlocking and companionship that day, which made me deeply feel the warmth of the world and made me survive the tragic days."

Lin Xi took the flowers, her face full of joy, and said softly, "Thank you!"

"Actually, I didn't do anything, just chat with you."

"Hey, have you reconciled with Auntie?"

Qiu Xu scratched his head a little embarrassedly, and said, "She is my mother. She has been beaten up. Can I still ask my mother to apologize?"

He sighed pretendingly, "As a son, I just wronged myself and took the initiative."

Lin Xi said, "If you do this, you are right."

"A mother is a mother. As long as it is not a fundamental and principled issue, as children, we should bear more."

"Hey, let me tell you one thing."

She lowered her voice and continued: "This morning, I waited for the boss of Haitong Electronics in the underground parking lot and told him about you."

"He said he would let someone investigate."

Qiu Xu was very surprised, and said with some touch: "Lin Xi, thank you!"

"However, you really don't have to do this."

Lin Xi whispered, "I also know that the problems that people reflect lightly by themselves may not have any effect at all."

"But there will always be an impression on Haitong boss, isn't it?"

"That guy won't do this for the first time. His greed is endless. One day he will touch the bottom line of the company's tolerance."

Seeing Lin Xi's serious look, Qiu Xu moved inexplicably.

He asked: "Lin Xi, when I finish talking with Vice President Xing, if you don't have any arrangements for the evening, I will invite you to dinner?"

"Talk about things?"

Lin Xi suddenly woke up and said in surprise, "So that person is really you!"

"I saw the customer list sent by the marketing department this morning. I thought it was a guy with the same name as you."

Qiu Xu pulled on his short-sleeved shirt and said openly: "Lin Xi, I am here this time, but as an advertising creative provider, I am discussing the specific shooting of the advertisement with your company."

"The personal advertising creative studio I set up is a real deal. It's not a lie to you."

Lin Xi smiled and urged: "I see, you can go up quickly."

"Everyone else is here, I guess I will be waiting for you alone."

Qiu Xu took two steps, then stepped back and asked, "Lin Xi, haven't you agreed to my invitation to dinner together?"

Lin Xi hesitated and shook his head: "Qiu Xu, not today."

"Today, my second brother is bringing his girlfriend to the house to hold a family banquet. I will not be absent."

"If it doesn't work today, then it will be tomorrow. That's it."

After Qiu Xu said this, he turned around and ran to the second floor without waiting for Lin Xi's response.

He came to a conference room on the second floor and saw Tan Ya, Yu Min, who were already waiting here, and a man in his forties with a big beard.

This person is Wang Yao, an advertising director who often cooperates with Sijia Advertising. Qiu Xu has met him a few times before.

"Ah, the great talent is here!"

Wang Yao took the lead to greet him, and took the initiative to hold Qiu Xu's hand, and said enthusiastically: "When I saw you last year, I saw that you look extraordinary and you have the power of a dragon to come out of the water."

"Unexpectedly, in less than a year, you will stand on your own and stand alone."

"Qiu Xu, don't forget to give me a lead when you get developed."

Qiu Xu said politely: "I just made a little achievement by fluke, and it's far from being developed."

"Of course, there will be opportunities for cooperation in the future, and I will definitely contact you first."

He looked at Tan Ya and Yu Min who stood up together, and said, "Mr Tan, Yu Min, hello!"

Tan Ya said with a complicated expression: "Qiu Xu, hello!"

"The time is almost up. It is estimated that Vice President Xing will be here soon. Let's wait a moment."

Qiu Xu sat down opposite Tan Ya's group.

After waiting for less than five minutes, Xing Jinhua took two subordinates into the conference room.

Xing Jinhua didn't say any greetings and went directly to the subject, "The advertising shooting plan and budget submitted by Director Wang and Sijia Advertising are not too problematic in principle."

"However, considering the subsequent shooting of the second commercial, this Teddy Dog as the protagonist needs to be changed."

She looked at Qiu Xu and said, "Qiu Xu, I want to unify the two pet dogs with amazing performances in these two advertisements and turn them into the same pet dog."

"What do you think?"

Qiu Xu pondered for a moment and said, "There is no problem."

"At that time, I created the second advertisement and didn't think about this continuity issue."

"However, as a company, it is necessary to maintain a certain degree of continuity for the two advertisements that have been launched one after another."

He smiled again: "The reason why the dog with big ears was used in the second advertisement, I just thought that it jumped up and its ears flapped, it should look pretty."

Xing Jinhua chuckled lightly: "I also think that it's not bad to flap big ears suddenly."

She looked at Wang Yao and Tan Ya, and continued: "The short-haired dachshund is a dog with big ears. It has a good possession among the pet dogs in our country. It is recommended to choose it as the protagonist."

There is no essential difference between Wang Yao and Tan Ya which breed of pet dog is used as the protagonist of the animal.

They will not have any opinions.

Tan Ya said: "Vice President Xing, can we take a look at the creative of the second advertisement?"

"In this case, we may be able to coordinate the shooting of some shots and save some costs."

"this is necessary!"

Under Xing Jinhua's signal, a subordinate handed the two documents to Tan Ya and Wang Yao respectively.

A few minutes later, Wang Yao groaned and said: "We can take the shot of the pet dog jumping up for the second advertisement in this advertisement and shoot it for later use."

Tan Ya nodded in agreement, put down the documents in his hand, and looked at Qiu Xu. It was even more complicated.

Qiu Xu also has a document in his hands.

This is a shooting plan for an advertisement.

After reading it, he found that the actor in this ad was a male model.

Qiu Xu suddenly remembered the fat man’s request, with a thoughtful look on his face, and slowly said: "The style of this advertisement is mainly funny and exaggerated."

"Isn't it a bit more orthodox to choose male models with good looks and body?"

"If you change to a fat guy with a sense of joy and play this actor, will it be better?"

He added: "Of course, this is my personal opinion, for reference only!"

"what……"

Wang Yao was surprised and said: "When we were designing this advertising shooting plan, I always felt that there was some inconsistency."

"Qiu Xu, by mentioning you, I realized the reason."

"Indeed, choosing a male model with a good appearance and body is not suitable for this advertising style, and not very close to the people."

"My thinking is restricted by inherent habits."

He looked at Xing Jinhua and said seriously: "Vice President Xing, I very much agree with Qiu Xu's suggestion to choose a special male protagonist. The funny style of this advertisement will obviously be more prominent."

Xing Jinhua pondered for a while, and then said in a word: "You are more professional. Since you all think so, use a fat man as the leading actor."

In the next hour or so, several people discussed many details in the commercial shooting.

Qiu Xu can say yes, if you don't listen, you don't know.

He didn't expect that with such a seemingly simple commercial shooting, there would still be so many problems to be solved.

As a layman, Qiu Xu basically did not express any more opinions, but was very devoted to listening and memorizing.

He knew that the issues they discussed were aspects that he needed to pay attention to in his future advertising creativity.

In the future, these problems may also be encountered after the expansion of the studio and the expansion of the business.

Until nearly an hour after get off work hours, the few of them ended their discussions.

Xing Jinhua rubbed her eyebrows, and asked a little tiredly: "I saw the commercials on Friday, no problem, right?"

Wang Yao vowed to promise: "There is absolutely no problem."

"Identify the actor and pet dog one day tomorrow, and prepare for all shooting."

"It's more than enough to shoot on Wednesday one day."

"With another Thursday and one night for post-production, we have plenty of time."

Xing Jinhua said solemnly: "Then I will wait for Friday to see your commercials become a film..."

Wang Yao, Tan Ya and others left.

Qiu Xu deliberately dragged behind and said to Xing Jinhua: "Sister Xing, regarding Haitong Electronics' advertising bid, I think it is necessary to report to your introducer..."

PS.

Thank you book friend "Corn Peanut Sweet Potato" for your reward, thank you for your support!