The King of Advertising

At nearly four in the morning, Liu Ping received Yao Kun and his party from Beijing at Binhai International Airport.

Handing Yao Kun a glass of warm milk, Liu Ping couldn't help asking: "Didn't you say you want to take the morning flight? Why did you suddenly change to the red-eye flight?"

"Did something happen?"

Yao Kun drank the milk in one sip and handed the empty cup to the assistant beside him.

He took off his sunglasses, rubbed his face vigorously, relieved his fatigue, and sang: "You ask how deeply I love you, how much I love you..."

After humming a couple of sentences, Yao Kun sighed: "This song has simple lyrics, simple melody, but exceptionally beautiful artistic conception. It is catchy and has an inspiring power."

"Liu Ping, this song is sincere and full of reverie. It must be another classic."

"You said, how can I still sit in the capital."

"Although I have already arranged a meeting time, I feel that it is better to come to Binhai earlier and feel more at ease."

Liu Ping shook her head helplessly, and said, "Let's go to the hotel first!"

"You have to sleep for a few hours to have the energy to cope with the afternoon meeting with Haitong Electronics and the meeting with Qiu Xu and the others at night."

Several people walked out of Binhai Airport and got on the extended luxury car sent by the hotel.

Yao Kun leaned back in the comfortable chair and asked, "Liu Ping, you have met Qiu Xu himself. Is there anything I need to pay attention to?"

Liu Ping thought for a while and said, "Qiu Xu, he looks like a brat who just graduated from university, but if you look closely, you will sometimes find..."

She organized the words, and said with some uncertainty: "His eyes are complex and deep, and it seems that there are many stories buried."

"It feels a bit contradictory."

Yao Kun said softly, "This is normal. Experience should not only depend on age and life experience, but also on the experience of thought."

"A talent like Qiu Xu, even because of his youth, has not experienced many things personally..."

After a pause, he said with some admiration: "They can also extract the essence from literary works, film and television works, and other people's experiences, and obtain feelings and insights like personal experience, which become their source of inspiration and material."

"From these two lyrics, "Kissing Goodbye" and "The Moon Represents My Heart", we can see that Qiu Xu's heart is very delicate and his feelings are also abundant."

"It's also very material and marketable."

Liu Ping added and reminded: "Qiu Xu himself, as well as the agent, emphasized more than once that the higher the price will be paid."

"Yao Kun, their appetite is not small."

Yao Kun chuckled and said, "Liu Ping, if you regard Qiu Xu as a leading songwriter in China like Huang Zongsheng and Li Zhan, would you still think that he has a big appetite?"

Liu Ping was startled slightly, and explained: "But, Qiu Xu is a newcomer in songwriting..."

Yao Kun stopped her words with a wave of his hand and said, "If he only created "Kiss Goodbye", we can still treat him as a newcomer. This song is likely to be the peak of his creation, and it will be a flash in the pan."

"But with this song "The Moon Represents My Heart", it's different."

"Although these two songs are both love songs, there is still a big difference in style if you taste them carefully. In my opinion, "The Moon Represents My Heart" is more suitable for lyrical female singers."

"Of course, I am confident that I can perform this song well."

Yao Kun said solemnly: "This shows that Qiu Xu can control the creation of this kind of love song theme."

"In the future, he might not be able to create a third, fourth, or even more classic songs."

"Liu Ping, think about it again. Even well-known songwriters such as Huang Zongsheng and Li Zhan, they have so far only created three or five classic pieces of music."

Liu Ping nodded intently, and said, "I understand."

"I made a mistake, always thinking of obtaining the copyright of this song at the lowest possible cost."

"What we should do now is to invest heavily in Qiu Xu's reputation and become good friends with him."

Liu Ping, who had changed his mind, suddenly smiled and said, "Yao Kun, there is one thing we can take advantage of."

Yao Kun asked with interest: "Oh, what's the matter?"

Liu Ping said with a chuckle: "The relationship between Qiu Xu and Haitong Electronics is very inconsistent and resentful due to advertising cooperation."

"I deliberately inquired about it, and the news I got is like this..."

It was four o'clock in the afternoon, and Qiu Xu, who was at home, received a call from Haitong Electronics Marketing Department.

The other party informed him on the phone that he would go to the company at 10 o'clock tomorrow morning to discuss specific cooperation matters in the advertisement.

Qiu Xu simply refused to say: "Tomorrow morning, I will not be free!"

"Don't say I didn't give you a chance. Tomorrow afternoon, that is, Friday afternoon, from 2 to 4 pm, I will be at home waiting for your arrival."

The other party replied very politely on the phone: "Mr. Qiu, this is not allowed."

"According to company regulations, you should come to us to discuss."

Qiu Xu casually picked up an apple in the fruit basket on the coffee table, took a crunchy bite, and hummed softly, "That's your rule, and it's not mine."

"As an equal partner, and based on the principle of reciprocity, I have the right to request a new venue for negotiation."

"Don't forget, the last time I went to your company, I was left hanging out for more than an hour."

The other party said unwillingly: "But, Mr. Qiu..."

"It's nothing!"

Qiu Xu interrupted the other party directly and said: "If you love it or not, if you haven't arrived at four o'clock tomorrow afternoon, I think you have given up the idea of ​​cooperating with me."

"That's it, bye bye you!"

After saying this, he hung up the communication without waiting for the other party to respond.

At this moment, Qiu Xu heard a soft knock on the door.

He opened the door and saw, unexpectedly, standing outside the door were Tan Ya and Yu Min.

Let them sit in the living room, and Qiu Xu, the host, took two more bottles of mineral water for them.

"Thank you!"

Tan Ya took the water, retracted her gaze to look at the room, and said softly: "Qiu Xu, I am here to tell it myself."

"The four advertisement ideas you submitted the day before yesterday were highly recognized by customers."

"For these advertisements, we are discussing specific cooperation with customers. It is estimated that in a few days, the agreement will be signed one after another."

Qiu Xu laughed and said, "This is really great news."

"Mr Tan, you can actually make a phone call or send a text message for such a small thing."

"It's a hot day, no need to come here specially."

Tan Ya twisted the cap of the bottle, but couldn't unscrew it.

Seeing that Qiu Xu didn't have any eyesight, she put the water on the coffee table a little dull and stood up.

"The news is telling you, we are gone!"

After taking two steps, Tan Ya suddenly stopped, turned to look at Qiu Xu, and said, "Qiu Xu, if I use part of the company's shares and the position of vice president, please come back."

"Will you consider it?"

Qiu Xu was taken aback for a moment, and said, "Mr. Tan, isn't it good for us to cooperate like this now?"

Tan Ya stared at Qiu Xu's eyes for a while, then sighed secretly.

She understood that once some people missed it, it would be difficult to invite them back. She smiled and said, "This kind of cooperation is indeed not bad..."

PS.

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