The King of Advertising

The neighbor upstairs was not in harmony with Qiu Xu's family because of a leak in the bathroom a few years earlier, as well as his children playing balls and jumping around at home.

In the past few years, as his children have become more sensible, the relationship between the two families has eased, but it is the friendship of meeting and nodding.

Qiu Xu's family didn't want to participate in this kind of quarrel between husband and wife, but the cries from the hostess were persistent and sorrowful. Meng Ying finally couldn't bear it and pulled Qiu Hongqing out of the house.

After the two left, it took more than an hour to return.

Upon coming back, Qiu Hongqing sighed to Qiu Xu: "Starting a business is risky, and investment needs to be cautious."

"Fortunately, son, your business is smooth sailing, and you don't need much investment."

Qiu Xu smiled and said: "Dad, my entrepreneurship requires high intellectual input, and I can't do it with money."

He asked curiously: "What is the reason for the quarrel upstairs?"

Qiu Ran on the side obediently and proactively said, "Dad and Mom, I have packed my food and put it in the refrigerator. I'll heat it up for you."

Meng Ying waved her hand and said, "No, I don't have any appetite anymore. Just eat some fruit."

Several people sat on the sofa in the living room, Qiu Ran graciously washed a plate of fruit and brought it over.

Meng Ying picked up an apple and took a bite, and slowly said: "The person upstairs came out of the tobacco and alcohol company he worked at the beginning of the year and started his own business and established a liquor sales company."

"This summer, he underwrites a beer from Germany..."

"German Berger pure wheat cold beer!" Qiu Hongqing added.

Hearing the name of this beer, Qiu Xu said, "This beer, I drank it at the bar in Linzi, and it tastes pretty good."

"Aren't the sales very good?"

Meng Ying nodded and said, "It is said that two million bottles have been underwritten. Now the summer is over, and only two or three million are sold."

She sighed again: "Because it is underwriting, the money on the German side is paid in advance, plus transportation, warehousing, sales promotion, and personnel costs. Ten to twenty million dollars are invested in this way. "

Qiu Hongqing went on to say: "The money invested, the guy upstairs said that he has given it all."

"Not only invested the accumulated capital, mortgage loans, but also borrowed many from relatives and friends."

"I guess that the one upstairs was thinking of eating a bite to be fat and making a lot of money, but he didn't expect it to be ten years of hard work. Once he returned to the pre-liberation period, he was still in debt."

"Son, you have to quote..."

Meng Ying glanced at him and interrupted: "Don't move, take the opportunity to teach your son."

"Our son is different from him, it is intellectual investment, how can he be comparable."

"Hey, son..."

Meng Ying suddenly asked: "Son, you are creative in advertising. There is so much beer in his family. Do you have any good ideas to sell this beer quickly?"

Qiu Xu thought to say: "This imported beer has a high unit price, and ordinary citizens buy relatively little. Bar consumption is the mainstay. We have about 2,000 bars in Binhai."

"As long as you enter the bar market and engage in special promotions for beer nights, these two million bottles seem to be quite a lot. In just a few days or ten days, they will be sold out."

Qiu Hongqing shook his head and said, "The one upstairs is not stupid. He must know the bar as an important sales channel."

"Sales have not improved, this bar channel, he probably failed to make a large-scale entry."

Qiu Xu thought about it: "I heard Lin Zi say that the wines he needs in his bar daily are purchased from a few fixed wine companies. The bar needs a small amount of expensive base wine, directly from foreign origin wine. Zhuang ordered."

"It should be very difficult for outsiders to enter this already segmented market. Without strong strength and connections, they will definitely be squeezed out and resisted by those with vested interests."

Meng Ying groaned and said, "Son, I'll just ask you, do you have any good marketing ideas?"

"I mean, besides bar consumption, ideas that make ordinary people interested in this beer?"

She analyzed again: "With so many people in Binhai, the level of consumption is acceptable."

"There are also a large number of foreigners and overseas students. If they become interested in this wine, this two million bottles of beer should be sold soon, right?"

Qiu Hongqing asked curiously: "Wife, do you want your son to help the guy upstairs?"

Meng Yingbai glanced at him and said: "It can't be regarded as a help, I just think this may be an opportunity to pick up a bargain."

"The premise of course is that our son does have good promotion ideas and has a greater chance of success."

"Husband, you are so old, and your son is promising again. It's inappropriate to go and send water."

She looked at Qiu Xu and said with shining eyes: "Son, your friend Lin Zi runs a bar. Doesn't his father have some influence? Maybe you can open some bar sales through him and his father."

"Plus your son's marketing idea, maybe we can take over the sale of this German beer brand in Binhai!"

"The one upstairs is eager for someone to take over. He should cut the meat and stop the loss."

Speaking of this, Meng Ying smiled again and said: "Husband, son, I just suddenly thought about such a whimsical idea. It's up to you to discuss it. After all, this is a business of tens of millions, and you must be cautious."

Qiu Xu was a little silly.

He didn't expect that his own mother would have such a bold and radical idea, and suddenly jumped over to want to take over the mess.

This is a far-sighted vision, seeing an opportunity to make a big profit?

Or is your heart extremely expanded?The steps are too big!

Or is this an extreme trust in your own abilities, thinking that you must be able to come up with marketing ideas that turn corruption into magic?

Qiu Xu consciously inclines to the third guess.

He felt highly valued, refreshed, used his brains, and thought about the possibility of operating this matter.

This is not a small investment, and it might lose the entire family and the house.

It's just that there is always an opportunity in a crisis. This is not an opportunity for bargaining.

Qiu Xu thought hard for a while and said, "Mom, Dad, facing the general public's promotion ideas, it's not that there are no. It's just that such widespread promotion is not low-input."

"Well, let me talk to Lin Zi first to find out if it is possible to enter the bar sales channel."

If you decide, do it.

Qiu Xu got up and prepared to go to Linzi. It was about entrepreneurial plans, and Qiu Hongqing decided to go with him.

Qiu Ran also clamored for a piece of it.

Under Meng Ying's majestic gaze, she finally narrowed her mouth, obediently ran to her room to study...

Although it was late September, the night near the seaside was still a bit hot.

Together with his father, as soon as he entered the bar, Qiu Xu felt the beautiful singing sound, mixed with a cool and cool rush.

He followed the sound and saw a woman with enchanting body and long hair wearing a black short skirt, standing on the small stage of the bar, holding the microphone on the stand with both hands, gently swinging her body, very engaged. Singing.

The voice is clear, clear and penetrating, and the singing skills are also very good.

Qiu Xu looked around and found that there were really not too few guests tonight, and the deck on the first floor was basically empty.

When the two came to the bar, the forest was busy bartending, they were about to stop their work and step forward to greet.

Qiu Xu hurriedly waved his hand and said, "Linzi, you are busy first, I can just greet my dad myself."

He went directly into the bar and opened a bottle of Berger's ice-cold beer for his father. Because he had to drive his father home later, he had to pour himself a glass of juice.

At this time, the fat man came to the bar with an empty tray. He greeted Qiu Hongqing first, and then gestured to Qiu Xu with his double chin to the singer who was singing on the small stage, and said: "Qiu Zi, do you recognize who she is?"

Qiu Xu looked at the singer seriously.

It's just that most of her face is hidden by the microphone held by both hands and her long hair, so she can't recognize it.

"Who? The new singer Lin Zi invited, or a little singer who came to have fun with friends?"

The fat man chuckled and said, "As far as fame is concerned, he is not inferior to the little singer."

He stretched out his hand and gestured into the air, reminding: "Do you not know this voice familiar?"

Before Qiu Xu could respond, the fat man expounded the mystery with excitement, "She is the champion of "Super Singer" in June this year, the singer-songwriter Shen Ling who is known as the lark..."