The King of Advertising

Chapter 68: Yoga on the straw

"Advertising on beverage cups such as milk tea?"

Seeing the milk tea cup Qiu Xu took out, Zhong Xianxian was stunned and couldn't help nodding: "More than 90% of the clients who come to exercise are women, most of whom are between 20 and 35 years old. "

"Milk tea, juice and other drinks are indeed their daily favorites."

Qiu Xu chuckled lightly: "The drink cup that everyone holds in their hands is a very eye-catching mobile advertising billboard."

"In such a good promotional location, most of the printed advertisements are for milk tea shops and beverage shops. Even if you can print advertisements for other products, the cost should be high."

"This expense shouldn't meet Sister Zhong's requirements?"

Zhong Xianxian nodded in agreement, and then tentatively said: "You mean, we make milk tea and other drinks by ourselves and distribute them to target customers for free?"

Qiu Xu smiled and said, "This is also a good way of propaganda."

"It's just that the cost of this announcement is not low."

"A good cup of milk tea costs three to five yuan when all the costs are calculated. A few hundred cups are distributed a day, and thousands of cups are invested in thousands of yuan."

Speaking of this, he pulled out the elbow straw inserted in the lid of the cup, and handed it to Zhong Xianxian.

"Sister Zhong, my plan is to advertise on this straw."

Zhong Xianxian took the straw, which was about seven or eight millimeters thick, and repeated inexplicably, "Advertising on the straw?"

Qiu Xu gave a hum, then took out an elbow straw from his briefcase, and while playing with it, he introduced: “In my impression, practicing yoga is to make your body more flexible and soft, and you can Various actions."

"I think this impression should be the impression in the eyes of most people?"

Zhong Xianxian nodded and replied: "It can be understood simply like this."

She said solemnly: "In fact, many married women come to learn yoga, one of the main purposes is to increase the interest of life."

"After all, in this era, there are too many temptations, and my wife has a sense of crisis."

"If the couple's life has always been the same, without appropriate new stimulation, men are easily attracted by the temptations outside."

Speaking of this, Zhong Xianxian glanced at Qiu Xu, and smiled meaningfully: "If you can go to the end with our little princess, then you will be happy. My little princess is very powerful, and any kind of action is probably difficult. Can't help her."

"But, even if she knows nothing, I guess you won't be dazzled by wild flowers, will you?"

Qiu Xu smiled and said: "I am single-minded to Lin Xi, and there will never be other problems."

He secretly said in his heart, there are a total of ten brother-in-laws.

"Continue to talk about this straw ad..."

Qiu Xu bends the elbow of the straw, and then said: "My idea is to use edible paint or laser drawing at the position of the elbow to draw an image of a beautiful woman with a good figure practicing yoga."

He bends a few more elbows, "As the elbow bends, the woman's body also bends, just like practicing yoga."

Zhong Xianxian couldn't help but widened his eyes, and said, "Ah, what you say is really vivid. This propaganda idea is especially suitable for our yoga studio."

Qiu Xu smiled and continued: "The cost of customizing such a straw with the image of a yoga propaganda woman and the name of the yoga studio should not be high."

"As for delivery, you can ask advertising companies with channel resources to deliver."

"Or, you sweep the streets around the yoga studio, and negotiate with the drink shop yourself."

"I believe……"

He glanced up and down Zhong Xianxian with admiration, and said with a chuckle: "With your charm, plus some small favors and some price, plus not offending their fundamental interests, it should be enough for the drink shop to use these custom straws. of."

Zhong Xianxian sat up a little bit to make his figure more proud, and said confidently: "I have no doubt about the charm of my sisters and me."

She admired again: "Qiu Xu, your idea is really amazing."

"I haven't seen anyone make similar promotion ads on straws, and they are especially suitable for our yoga promotion."

"My little princess's evaluation of you is really not exaggerated. You are really talented."

Qiu Xu smiled modestly and said: "This is what I thought of when I saw this straw in the morning when I was drinking a drink."

He said sternly: "In order to cooperate with the advertising promotion of this custom straw, it is best to post a huge color photo of the same straw yoga woman in a prominent position on the outer wall of this building."

"It is also necessary to post some color promotional photos appropriately in places with dense crowds such as nearby subway stations."

Qiu Xu reminded: "Sister Zhong, this advertising must have a certain degree of enthusiasm to achieve more significant results."

"In advertising, the effect of 1+1 will always be greater than 2, or 3."

"This necessary investment cannot be saved."

"Sometimes, the advertising investment is just like this. If you invest 20,000 to 30,000, you may not even hear the sound of the water, but if you invest 7,000 to 80, it is likely to bring more than ten times the rich income.

Zhong Xianxian clenched his fists, nodded and said solemnly: "Qiu Xu, you are an expert in this field, just do what you said."

"I have a strong hunch that with this wave of publicity, the business of our yoga studio will definitely be booming."

She decided to say, "We sisters will not save any investment in this area."

Qiu Xu took out a piece of A4 paper from the briefcase. It was a sketch of the promotional color photo and his signature.

The sketch is very simple, in the blank frame, there is only a slanted elbow straw.

At the elbow of the straw, I used a few strokes to draw the outline of a woman's body.

He handed this piece of paper to Zhong Xianxian and said, "This is a creative sketch. You take this picture to Sijia Advertising Company and let them shoot and make print ads for you."

"I will contact Sijia Advertising Company and let them give you the best price."

"Qiu Xu, thank you!"

Zhong Xianxian put away the sketch and said seriously: "I will praise you in front of her second brother and her family."

Qiu Xu said slightly: "Sister Zhong, you don't need to praise, just describe it realistically."

"Originally, I was like this. If you exaggerate it a little bit, they will think that I am an excellent person out of reality and unreliable."

Zhong Xianxian just covered her mouth with a hehe smile, and said: "Qiu Xu, you are so interesting, no wonder my little princess is attracted by you."

"But her second brother said that the little princess was arrogant before, but no one looks good."

Qiu Xu smiled embarrassedly and asked, "Sister Zhong, can you tell me about Lin Xi's family?"

"it is good……"

It's just that as soon as he opened his mouth, Zhong Xianxian shut his mouth and said, "This question, let the little princess tell you."

"To be honest, I also just started contacting their family members, and I was inaccurate. On the contrary, I would mislead you."

"Hey, Qiu Xu, let's talk about your compensation."

In view of the special relationship between each other, Qiu Xu did not care much about the issue of compensation.

They simply agreed that within three months after the advertisement was launched, the number of new guests in the yoga studio exceeded the average.

For every new guest, Qiu Xu is given a 100 yuan commission.

After the two parties discussed some details of the advertisement, Qiu Xuwan refused the other's invitation for lunch and drove away.

On the way home, he received a phone call from a stranger.

"Is it Qiu Xu? I'm Jin Musen's father..."