The King of Advertising

Qiu Xu once again held the juice concentrate in his hand, thinking, while slowly saying: "The products of the past ten or twenty years have deeply impressed many people, and they have also been contaminated with many memories related to it."

"At the instigation of my partner, give the person I crush a bottle of drink!"

"To relieve the greed, steal money from the family and buy a bottle!"

"After playing with friends, in the summer sun, share with friends!"

Speaking of this, Qiu Xu popped out a word, "Feelings!"

"This advertisement should elicit the nostalgia that consumers have buried in their hearts."

"Let them associate the many good memories of the past with the brand of Luyuan, and the taste of juice in the memory, and trigger their desire to buy."

Hearing this, Lu Xingfa finally became interested. He leaned forward and asked, "Then, how do we trigger such feelings?"

Qiu Xu picked up the teacup again and took a sip of water.

He did not appetite for Lu Xingfa and the youth, and said bluntly: "In the past two decades, your Luyuan Juice will have new ads on the market every year."

"In fact, these advertisements have become part of their memory."

"My idea is to sort out these ads."

"Cut together distinctive, well-known, and widely praised advertisement clips to synthesize a new advertisement."

"Of course, some new shots must be taken in series."

Qiu Xu pondered and said: "The old lens can be processed in black and white, but the concentrated juice product in the lens can be color processed to highlight and emphasize."

"The final shot can bring together the advertising actors who have participated in the performance for so many years."

"These actors, who have changed a lot, gather at the table together and drink this concentrated juice happily."

"As for the advertisement..."

Qiu Xu pondered for a moment, then slowly said: "Time flies, society changes, Luyuan juice, always accompanied, the quality is the same!"

Lu Xingfa nodded slowly, his face showing satisfaction and approval.

The young man did not ridicule or refute Qiu Xu's words again.

He also nodded, and said lightly: "It's kind of interesting!"

The young man pointed to the 500ml new packaged beverage on the coffee table and introduced: "This is the company's R&D department, which has developed five new flavors based on the preferences of today's young people."

The young man said confidently: "The marketing department has conducted a trial study on more than two hundred young people, and the feedback data is quite gratifying and encouraging."

"This new product will become our main target for siege of cities..."

He raised his eyebrows, looked at Qiu Xu, and said, "Try to create an advertising idea, and add the icing on the cake."

"Ice on the cake?"

Qiu Xu cut directly.

He directly took a bottle of drink with the words "Taste of First Love" written on the package, unscrewed the lid, and took a sip.

Sweet and sour, it tastes good.

Qiu Xu put the drink back on the coffee table and said: "Nowadays, there are 20 or 30 drinks of various brands in the supermarket."

"I'll just ask..."

He looked at the youth and said, "Can you find a drink that is not very good?"

The young man was startled, and said coldly: "Of course not."

"But their taste is definitely not as refreshing as ours..."

Qiu Xu interrupted him with a wave of his hand and said: "This taste is a matter of the benevolent sees benevolence, and the wise sees wisdom."

"You can guarantee that the taste of your newly developed beverage will be twice as good as other people's, so that consumers can taste the difference with just one drink, and then abandon other beverages?"

The young man opened his mouth, but in the end he did not dare to speak and say such a big thing.

Qiu Xu said solemnly: "This beverage market, to put it bluntly, is a marketing promotion market."

"The taste of the beverage is the icing on the cake, so that consumers attracted by various advertisements will not be lost."

This made the young man very unconvinced.

He was about to open his mouth to refute, but Lu Xingfa preemptively said: "Little brother Qiu is right. The competition in the beverage market is fierce."

"Everyone is working hard to put various types of ads on various platforms."

"Please also come up with a refreshing advertising idea for our Luyuan Beverage."

Qiu Xu pragmatically said: "Every beverage company hires advertising experts, and all the good ideas have been thought up."

"How can I have such great abilities, and then come up with any fresh advertising ideas!"

Seeing Lu Xingfa's disappointed expression, Qiu Xu was a turning point, "But, I can give you a promotion plan."

Lu Xingfa sat up straight and asked with concern: "Oh, promotion plan?"

"Brother Qiu, please tell me more."

Qiu Xu organized a phrase and said: "Now all kinds of beverage advertisements are bombed on television, the Internet, newspapers, print and other channels."

"The main consumer groups of beverages are teenagers."

"What are the characteristics of youth socialization now?"

"Thanks to the development of smart phones, interactivity has been greatly enhanced."

"A hot news broke out, and tens of thousands of messages could be received in a short time."

"My suggestion is to let the drink interact with teenagers."

Qiu Xu was inspired by Jiang Xiaobai liquor.

He believes that their marketing model can be well copied to the promotion of this drink.

Lu Xingfa and the youth looked at each other and asked in confusion, "Brother Qiu, how does this drink interact with the teenager?"

"simple!"

Qiu Xu picked up a bottle of drink again, pointed to the packaging on it, and said: "Interact with the teenagers through the words printed on the packaging."

"such as……"

He thought for a while and said, "Dear Xiaomei, are you okay in Beijing?"

"After drinking this drink, I thought of our first kiss."

"Brothers said that the first kiss is unforgettable in a lifetime, do you remember me? I still miss you."

"For another example, is there any sweetness in what I said just now? I'm not to blame, it's because I just drank Luyuan juice."

Seeing that Lu Xingfa and the youth were full of interest, Qiu Xu said: "In short, it is to print some playful or sensational words."

"Occasionally, you can also print something that is a little bit less positive and complaining to make this drink look real."

"In this way, the beverage can communicate with the teenagers sincerely."

"These words can be publicly collected from consumers through official websites, public accounts, or Weibo."

Qiu Xu added: “In order to create a hot topic, you can even print a real marriage proposal, a promise of love to someone, or find a lost lover, or help consumers realize their aspirations and so on.”

"As long as there is a topical and hot topic, the curiosity of teenagers will prompt them to buy a new batch of drinks from time to time like a treasure hunt, to see what kind of witty words appear on them."

Hearing this, the young man frowned, and shocked: "You never thought, this will increase the cost of packaging a lot?"

Qiu Xu sarcastically said: "I am willing to spend hundreds of millions of dollars in advertising every year, but I am not willing to increase the packaging cost?"

The young man looked a little sullen, and then he laughed and said, "Your promotion suggestion still has some merits."

What is the merit?

Really praise a few words, it will die!

Qiu Xu, who was dissatisfied, took his mobile phone and stood up and said, "Let's stop here today."

"An advertising idea and a marketing promotion suggestion. My original offer was 200,000, for a total of 400,000."

"Since you think it's kind of interesting, there is only some merit..."

Qiu Xu paused on purpose. Seeing Lu Xingfa and the young man staring at him, he proudly said, "I will give you a little bit more factor in making decisions."

"The price has risen to 300,000, for a total of 600,000."

The young man stood up immediately and said angrily: "Qiu Xu, instead of reducing the price, but increasing the price, what do you mean?"

Qiu Xu smiled faintly, and said: "It's not interesting!"

"It's just... my creativity, I call the shots!"

He added bluntly: "My bid of 600,000 yuan, you only have a 24-hour validity period."

"Every day, I will increase the price by 200,000 yuan, depending on whether I am willing."

Qiu Xu looked at Lu Xingfa who was expressionless, and said with a light smile: "Mr. Lu, I won't waste your time tens of thousands of minutes a minute."

"Goodbye……"

Qiu Xu got out of the private room and received a call from Tan Ya before he left the teahouse.