The King of Advertising

"President Lu, Master Qiu, I'm sorry to disappoint you."

"This is my responsibility, I am blindfolded and negligent."

Ni Hong owed an apology, took the responsibility on himself, and said bitterly: "The main consumer of beverages is teenagers, and what we are doing is a marketing and promotion program with the theme of communicating with teenagers."

"However, there is not a single young man in the planning team."

"What's more terrifying is that we have a big generation gap with the elements that young people are passionate about today."

"We made the mistake of empiricism."

"Using the teenage years we have spent, to take for granted the preferences of today's young people."

"Do you know that society is changing too fast, and today's young people are very different from ours back then."

Feeling frustrated, Ni Hong looked at Lu Borong and said, "Mr. Lu, I am willing to accept all punishments from the company."

"Director Ni, now is not the time to be held accountable, the important thing is how to make up for it."

Lu Borong replied a little irritably, looked at Qiu Xu, and asked expectantly: "Master Qiu?"

Qiu Xu pondered for a moment, and said: "Relatively speaking, you are all experts in the formulation of specific implementation plans, and I can't match it."

"I will briefly say a few words of my own thoughts for discussion."

Ni Hong said with some shame, "Master Qiu, what you said makes me feel ashamed. Please give me your advice."

After realizing the age of the opposing team, Qiu Xu really had some ideas.

"I can't talk about advice, it's a good idea."

He organized the language and slowly said: "In my opinion, your implementation plan is quite good. I think the problem lies in the concept and some specific event planning."

"Nowadays, teenagers have a smartphone in their hands. It can be said that they have a smartphone in their hands. I have them all."

"A hot news, a popular witticism, can spread all over China and even the whole world overnight."

"The same thing is that this hot spot comes quickly and fades quickly. It is likely to be overwhelmed by the new hot spot in a day or two."

"Let me ask, how long does it take for our beverages to go from a joking statement, to printing, packaging and transportation, and finally to the supermarket shelves for customers to buy?"

Lu Borong said solemnly: "It can be as short as four to five days, and as long as ten and a half months, it is possible."

Qiu Xu smiled and said: "So, because of the lag in product launch, we may not be able to catch hot spots."

"However, we can create and guide hot spots..."

"Manufacturing and guiding?" Ni Hong pondered.

Qiu Xu continued: "To create topics, bring rhythm, fuel the flames, buy headlines, and buy hot words. To match the new products, we can use various methods to actively make hot spots and form trends."

Seeing that Lu Borong, Ni Hong and others were lost in thought, Qiu Xu continued: "It is not my specialty to create witticisms, jokes, popular words, or hot events that are popular among young people, and it shouldn't be yours."

"To be honest, I can't figure out the preferences of today's teenagers."

He gave an example: "It's like the popular Rubbing Dance, I don't know how beautiful it is, but teenagers all over the world just like it."

"For professional things, let professional people do it."

"For such things, hire adolescents who are on the front line of the trend."

Lu Borong and Ni Hong nodded in agreement.

Qiu Xu also accepted it as soon as he saw it. After showing off his knowledge, he gave the initiative to Ni Hong and her team.

In the subsequent communication process for more than an hour, Qiu Xu adhered to the principle of saying more and saying nothing, saying a few words if he really thought, and agreeing with the other party if he had no idea, but it also won the other party more respect.

Later, I saw the third edition of the nostalgic advertisement edited by the other party. After Qiu Xu bluntly stated his impressions, he insisted on rejecting the luncheon arranged by the other party and left Luyuan Building.

It was still the Big Ben, or Lu Borong sent it off.

"Master Qiu, if it wasn't for you to point out our problems today, this plan would be a big problem."

At this time, Lu Borong felt a feeling of heart palpitations for the rest of his life.

Qiu Xu chuckled and comforted: "There will be no major problems!"

"Director Ni and them are all experienced market players. Even if they are slightly negligent, if they continue to implement this plan, they will not achieve the best results at the most. Success can be expected."

Lu Borong smiled and said, "That's true too."

"It's just that, Master Qiu, your marketing promotion plan is so perfect, but we implement it at a discount. This is a blasphemy against it."

Qiu Xu was a little embarrassed when he was complimented.

"Mr. Lu, the reputation is overwhelming. The market changes a lot, and even the best marketing ideas need to be revised and improved in practice."

"The negligence of Director Ni and others belongs to the darkness under the light. Even if I did not point it out today, they will soon notice it."

"It's also possible, I can't find it at all!"

After adding a disappointed sentence, Lu Borong took out a thin envelope and handed it over.

"This is the consulting fee and labor fee that Master Qiu deserves, please accept it!"

Qiu Xu, who consciously made a lot of contributions today, did not politely accept the envelope.

He thought of something and asked: "Hey, have you ever calculated the promotion effect of that subway handrail advertisement?"

Lu Borong smiled lightly: "The specific data has not yet come out."

"But from the initial feedback, the effect is still okay."

"This time we were in 18 cities across the country and got the subway handrail advertisements during the National Day period."

"There are also nine city bus handrail advertisements."

"In all cities where this type of advertising is placed, the sales of various types of beverages have increased compared to the same period in previous years."

"Sales in individual cities have even increased by more than 30% year-on-year."

"This sales data is quite powerful."

He sighed: "According to common sense, with the popularity of our Luyuan brand, the sales that can be driven by ordinary advertisements can be said to be minimal."

"Our main purpose of advertising is to maintain our market position and squeeze the advertising exposure of competing brands."

"This time advertising has such an effect on sales. First, it shows that this form of promotion is indeed extraordinary."

"Second, it also shows that our current market position of Luyuan Beverage, as well as past promotion, is really a bit behind."

Qiu Xu echoed: "It is normal for the development of an enterprise to have ups and downs."

"I believe that with the implementation of the new marketing promotion plan, Luyuan Beverage will definitely reappear brilliant."

Lu Boyong said first: "I am confident about this..."

At Qiu Xu's request, Lu Borong sent him to the Huijin Building where the owner's pet food was located, and left.

Qiu Xu came to the restaurant center on the third floor and ordered two casserole rice noodles.

While waiting, he opened the envelope and took a look.

One hundred thousand cash check!

Qiu Xu is very satisfied!

After the rice noodles came up for a while, Lin Xi arrived.

"Big pig, I'm so hungry."

Lin Xi, who sat down, exaggeratedly shouted, and said with a grin: "Last night, I slept with my mother."

"Mom asked a lot about you."

Qiu Xu pleased him and asked: "Beautiful wife, did my mother-in-law say anything to me?"

Lin Xi thought for a while, shook her head, and said, "Mom didn't comment on you."

"Just tell me not to be fooled by your rhetoric, which gives you a big advantage."

She suddenly glared at Qiu Xu and hummed: "Mom didn't know that you have eaten her daughter without any bones left."

After a pause, she suddenly said, "Dazhutou, I want to move back home."

Qiu Xu asked curiously: "Why are you moving home suddenly?"

Lin Xi whispered: "Now the eldest cousin is full moon. There are aunts who cook and a nanny who takes care of the children. I don't need my help.

"Mum said this morning that she hadn't lay on the same bed with me for a long time, and she had whispered between mother and daughter.

"At that time, I almost ran into tears."

"After we get married in the future, it is estimated that we will rarely go home."

"During this time, I will accompany my mother more."

Qiu Xu sighed softly and comforted: "After we get married, you can also go home often."

"The rice noodles are cold, ready to eat..."

After having lunch together, Qiu Xu and Lin Xi separated, and got on the subway home alone.

He found that the railings on the subway had all been replaced with advertisements for Luyuan Drinks.

At two o'clock in the afternoon, Qiu Xu, who had just returned home, received an unfamiliar local fixed line.

"Is it Mr. Qiu Xu?"

This voice had a foreigner's accent, which was very strange.

Qiu Xu replied softly: "I am, who are you?"

"I'm Anfor Logan, who is in charge of the marketing business of Shengwei Beer in China, and my Chinese name is Luo An..."