The King of Advertising

Although Qiu Xu and Wang Qidi were sitting together at the lunch table, the dining environment was not suitable for discussing serious matters.

Upon seeing this, after the lunch, Wang Qidi invited Qiu Xu to have a full-body massage at Nanjiang Hotel, sobered up, and then ordered an elegant private room in the hotel’s tea room to enjoy tea and talk about business!

Wang Qidi drove the waiter out and made Kung Fu tea expertly.

"Qiu Xu, don't you think I am a bit promiscuous?"

Qiu Xu smiled, without a direct response, but said in his heart, this is what you said, and I agree with it in my heart.

While ironing the teapot with hot water, Wang Qidi said: "I started with stainless steel basins, hangers, shoe racks and other daily necessities."

"People don't recognize the brand of this kind of thing, but they recognize the two, the price and the quality."

He introduced: "At that time, I focused on the distribution channels. I can see my products in wholesale markets, large and small supermarkets, grocery stores, and small shops."

"The company's salesmen even went to the bazaars and night markets to sell goods in person."

"After having a certain amount of capital, I entered the small household appliances market."

After a pause, he suddenly asked: "Qiu Xu, guess what, how much profit can I make if I sell a smart rice cooker with a price of 399?"

How can I guess this?

Even though he thought so in his mind, Qiu Xu still said a lot to the face, "Forty yuan?"

Wang Qidi shook his head, stretched out his five fingers and shook, and said helplessly: "The highest is no more than five yuan!"

"so little?"

Qiu Xu was really surprised. He could make this number by selling three or four bottles of beer.

Wang Qidi nodded and sighed: "It's really so small. The bulk of the cost is marketing expenses."

"The technology barrier for small household appliances in life is low, and the market can be said to be a melee."

"Others advertise for promotion, we have to keep up..."

He sighed and said distressedly: "I now have a feeling of being kidnapped by competitors and advertisements. I can't breathe a little bit. I really don't like advertisers."

Qiu Xu took the small tea cup handed over by the other party, drank it, and said with a chuckle: "Advertisers really like to hold competitors' ads and come to talk about business cooperation."

Wang Qidi smiled. He patted his chest and said in a deep voice, "Qiu Xu, I'm telling you the truth, I didn't ask you to make an advertisement."

"This small household appliance for life has been updated quickly, and a few good advertisements can only serve a temporary effect and cannot solve the fundamental problem I face."

He said hopefully, "I hope, Qiu Xu, you can help me come up with a long-term promotion plan that can solve my current passive marketing."

"In the long run, this promotion strategy must effectively reduce the proportion of marketing costs."

Wang Qidi said bitterly: "According to the current marketing method, with the increase in human resources and other costs, I may not even make five yuan for a rice cooker."

Qiu Xu drank another cup of tea and muttered, "A long-term promotion strategy that can reduce marketing expenses? Mr. Wang, your requirements are not generally high."

"It's demanding, but you can't stop you at all, can you?"

Wang Qidi filled Qiu Xu with tea again, and said softly, "Because there is no direct competition between me and Mr. Lu from Luyuan, we are doing pretty well."

"I have negotiated terms with him to take over the 38 large and small home appliance stores in major cities across the country in the hands of Luyuan Group."

"We are going to renovate them into a home experience pavilion for smart life small appliances."

After a pause, Wang Qidi continued: "In the last two contacts, Mr. Lu gave me a very different feeling than before."

"Before, he was insisting and holding on. Now he is full of confidence."

"His change, I feel very clearly."

Wang Qidi pointedly said: "As for the reasons for his change, I naturally know some."

"Also, today Haitong Electronics takes you seriously, I know I really missed it."

He stood up, sorted out his clothes, leaned forward and said, "Qiu Xu, I was so sloppy that day, please forgive me!"

Qiu Xu hurriedly got up and said, "Ms. Wang, what are you doing?"

"My approach that day was also a bit out of date. I don't blame you for your opinion of me."

Wang Qidi sat down again and said with some emotion: "The shopping website project that Haitong Electronics, which values ​​you most, will definitely become a giant in the economic world within a few years."

"I believe your Luyuan Group, I can be sure that it will get rid of the current predicament within one or two years."

"Qiu Xu..."

Wang Qidi promised: "As long as the marketing strategy you give is practical and feasible, I would like to give a million rewards."

"Also, I can also delegate all future advertisements of the company to your studio."

He explained: "My requirements for advertising are not high, you can totally..."

Qiu Xu understood what he meant, and he could subcontract his advertisement.

Qiu Xu interrupted him and said in a deep voice: "Mr. Wang, it is your business if you are not demanding. I can't smash the brand that I'm making by myself!"

Wang Qidi was stunned slightly, and then said: "I am worried."

He said with embarrassment: "If all of them are high-quality goods, with the frequency of advertising and advertising, this fee..."

Qiu Xu pondered and said: "I can provide your product with a conceptual and creative standard. All future advertisements will be installed in this cover to form your unique advertising style, strengthen the audience's understanding, and let your advertisements Stand out from several competitors."

Wang Qidi said with joy on his face: "This is really an expert who knows if there is any."

"Whoever offered the cheapest advertising fee before, let who do it. I really didn't expect this problem."

Qiu Xu slowly sipped his tea, thinking about it and said, "The advertising slogan that your Jiutai Appliance often uses, seems to be, "Use Jiutai to enjoy a happy life?"

Wang Qidi hummed and said, "This is my sister who spent 100,000 yuan. Ask an expert to think about it, okay?"

"Still very good."

Qiu Xu agreed and said slowly: "Jiutai rice cooker, Jiutai electric kettle, electric pressure cooker, household mixer, soymilk machine, juicer, household water purifier..."

"These small household appliances can be said to facilitate our lives and are popular among housewives..."

Speaking of this, Qiu Xu suddenly smiled: "Actually, for young people today, as far as I know, there are more men cooks than women."

Wang Qidi also smiled and said, "It is true. Girls are rich and delicate, and most of them are no longer in the kitchen."

"But people still think that when housewives cook, the protagonist of advertisements for our manufacturers is still housewives."

Qiu Xu smiled and said: "We can create a funny scene in the advertisement..."

"For example..." Wang Qidi asked enthusiastically.

Qiu Xu thought of a picture and said: "The girl who knows nothing in the eyes of everyone, has made a table of delicious food and successfully captured the handsome guy."

"The rival is not in love, and I want to show it through. The investigation found that the girl turned out to be a table of food made by Jiutai Electric.

Wang Qidi laughed and said, "Our rice cookers and pressure cookers can indeed make a lot of dishes."

Qiu Xu continued: "The advertising style keeps this relaxed and slightly funny style."

"As for this ad word..."

Qiu Xu suggested: "Jiutai, see you in the morning, see you at night, see you every day."

He further explained: "This ad slogan treats Jiutai as a friend, a family member, and gives it a human element."

"It can be used interchangeably with the ad slogan "Use Jiutai, Enjoy a Happy Life."

"Mr. Wang, what do you think?"

"Good! Very good! Great!"

Wang Qidi said with a look of excitement: "Our wish is to make Jiutai Electric an indispensable member of modern family life. This ad word can be said to be our heartfelt message."

Seeing that his expressions and actions were a bit exaggerated, Qiu Xu knew that this person was probably not speaking from the heart.

In other words, from the bottom of his heart, he doesn't value the role of advertising.

Just listen to Wang Qidi's tentative question: "Qiu Xu, what about the company's long-term promotion strategy?"

Qiu Xu took a sip of his tea cup, not letting his disappointment and dissatisfaction show up, and said lightly: "Mr. Wang, you are certainly not unfamiliar with the current phenomenon of porcelain touching?"