The King of Advertising

On October 14, less than ten o'clock in five minutes, Qiu Xu saw Wang Yu in Xinya Teahouse, who looked twenty-five or sixteen years old, with his face facing the sky, but quite good-looking.

To his surprise, Wang Yu was actually a pregnant woman who was four or five months pregnant.

Upon seeing this, Qiu Xu hurriedly moved the chair for the other person and apologized: "I'm sorry, I don't know your special situation, otherwise I will choose a meeting place that is convenient for you."

Wang Yu sat down slowly and said with a chuckle: "Thank you! It's okay, the doctor also told me to do more exercises."

She went straight to the point again: "Mr. Qiu, let's talk about the specific marketing strategy you proposed."

"You have decided to adopt this marketing strategy?" Qiu Xu asked in confirmation.

With a hum, Wang Yu took a thin envelope from his small bag and handed it over.

"Mr. Qiu, this is the one million reward my father promised before."

"We have decided to set up a marketing team to collect the information and trends of Camry Electric, and to develop methods to keep the heat away."

"Specifically, I also hope to get your detailed advice from Mr. Qiu."

Qiu Xu took a sip of tea from his teacup, and slowly said, “How to use the other’s products or the words and deeds of the other’s leaders to make the heat up depends on time and place. I can’t give specific suggestions now.”

"However, in this process, you should pay attention to three points..."

"Which three points?" Wang Yu leaned forward a little.

Qiu Xu said softly: "First, under the premise of ensuring product quality, it must have its own features in functional design or appearance design, and don't have too many similarities with Camry's products."

"Otherwise, your touch porcelain will be beaten by those who care about it, and consumers will easily be labeled as imitation and plagiarism, and you may even get into legal disputes."

Wang Yu nodded and said: "Our Jiutai Electric has developed for so many years and has formed our own product characteristics, and our technical research and development capabilities are also strong."

"It is clearly different from Camry's products in certain respects. If we intend to strengthen it, it is relatively easy to achieve."

Qiu Xu continued to elaborate, "The second point, let the firepower be concentrated on one person..."

Seeing that Wang Yu was puzzled, he further explained: "I mean you Jiutai specially launched one person to stand in front of the public and implement this strategy of touching porcelain."

"In other words, you work together to create a star manager."

Qiu Xu reminded: "Like the well-known national husband today, his popularity is comparable to that of a big star. If there is no team behind it to run this matter, do you believe it?"

Wang Yu said in a daze, "You are really saying this."

"Few rich second generations live as high-profile as him, exposing every bit of life to the public."

Qiu Xu smiled and said: "You can launch such a person, and after the operation is good, you will be a daring and attractive star manager."

"Over time, it is very possible to become your alternative spokesperson for Jiutai Electric, just like the strong woman from Lige Electric."

"If it doesn't work well, it's just a big mouth with no words. You can come out to put out the fire at any time. It won't bring much negative impact to Jiutai Electric."

Wang Yu agreed: "Listening to Mr. Qiu's words, I feel like I am helpless."

"That's right. A person may occasionally become a news hot spot because of his family background, or status, or a certain behavior, but the appearance of news from time to time throughout the year and arouse the continuous attention of the public must be deliberately guided."

Wang Yu asked again: "Mr. Qiu, what about the third point?"

Qiu Xu pondered and said, "This third point, if possible, it is best to reach a certain tacit understanding with the senior leaders of Jiamei."

"Your enthusiasm is also a disguised promotion and publicity for them. If the two parties can reach a certain degree of cooperation and cooperation, it would be great, and the effect is naturally self-evident."

He reminded: "This propaganda and blogging is out of place, and sometimes it requires some black-box operations."

"A lot of celebrities' scolding on the Internet, even in court, may not be a good marketing method that both parties have long discussed."

Wang Yu nodded gently and said: "Cooperate and cooperate with this point. We will try our best to find opportunities to communicate and try..."

In the next hour or so, the two parties discussed a lot of details about the marketing of the porcelain.

What Wang Yu listened to was nodding frequently, sighing and echoing from time to time, and then asking again, which caused Qiu Xu to output more.

When Qiu Xu realized that the other party was a good listener, guide, and even controller, he was already dry.

However, Qiu Xu didn't care.

He didn't have the idea of ​​hiding privately. Even without the other party's guidance, in order to be worthy of this one million reward, he was prepared to pour out the relevant thinking and gains of these two or three days.

Moreover, Qiu Xu's intelligence has greatly increased his confidence in the successful operation of this touch porcelain strategy.

"Mr. Qiu, listening to Jun's words, I feel sorry for not meeting when I was not married."

Wang Yu said jokingly: "Mr. Qiu, if we met a year or two ago, Jiutai Electric and I would have undergone tremendous changes."

Qiu Xu, who was in a happy mood, laughed and said: "It's useless to meet one or two years ago. At that time, I was still a little boy who couldn't make progress. You don't look at it."

Wang Yu suppressed his joking expression and solemnly said: "After your advice, I am now full of confidence in the success of this marketing strategy."

"Mr. Qiu, thank you!"

She owed Qiu Xu behind her, and then continued: "We were also very interested in the advertising design you talked about with my father."

"Mr. Qiu, we want to discuss with you an advertising package cooperation plan..."

Qiu Xu and Wang Yu casually ate some dim sum for lunch in the teahouse, and they talked about it only after one noon.

After separation, Qiu Xu did not go home, but drove directly to Sijia Advertising Company in Xiangtai Building.

As soon as he entered Sijia's advertisement, he saw Qu Jasmine who had come out of the general manager's room with his face tightly stretched.

"How did you come?"

Facing her unceremonious question, Qiu Xu rolled her eyes back and hummed: "I'm here to report to you if I can't make it. I'm not here to look for you."

Qu Moli, who was in a bad mood at first, gritted her teeth angrily, but she already knew that the company and Qiu Xu had an extraordinary relationship, and it was not easy to have an episode, so she had to walk to her work station in grief.

"Hey, wait a minute!"

Qiu Xu yelled to her and said, "Aren't you determined to make some achievements in the advertising industry? I have a proposition design here to test you."

Qu Moli bulged her cheeks, and said unconvincedly: "Just tell me."

Qiu Xu whispered: "The promotion is a multifunctional smart rice cooker, a beauty who knows nothing. She wants to use this rice cooker to make a table of delicious food to attract male gods."

"You have to design the specific sections and plots, so be a little funny."

"Give you an hour."

After saying this, Qiu Xu didn't knock on the door, and pushed the door directly into the general manager's room.

He saw Tan Ya leaning against the boss table, looking at herself with a smile.

"Qiu Xu, you came here this time, didn't you come here specifically to bully my potential future creative director?"

Qiu Xu raised his eyebrows and asked in disbelief, "Creative director? Just her?"

Tan Ya laughed, and said, "Jasmine has some ideas, so she has the potential to grow into a creative director."

"Qiu Xu, are you here to check the office space, take a signed racket, and see a sample of the zoo design?"

"Both!"

Qiu Xu took a seat on the sofa in the reception area and said, "By the way, I will talk to you about a business."

"What business?" Tan Ya asked with bright eyes.

"Jiutai Electric, a package business of six TV commercials a year and six print ads."

Seeing Tan Ya, Qiu Xu clenched his small fists excitedly, and added: "Well done, this kind of cooperation will continue year after year..."