The King of Advertising

On the 17th, at noon on Thursday, Qiu Xu once again came to Huijin Building, Haitong Electronics Company.

To be precise, it should be Dingdong.com.

Compared with the last time Qiu Xu came here to attend the signing ceremony, what Qiu Xu saw has changed drastically.

There are densely packed workstations and employees everywhere, and they look full of enthusiasm.

Qiu Xu walked into the office marked "General Manager" and waited for three or four minutes before seeing Han Yu who came back in a hurry.

"Tsk tusk, Qiu Xu, you are so handsomely dressed, and your hair is meticulously maintained. Are you going to visit your mother-in-law?"

Faced with Han Yu's joking, Qiu Xu said with a haha, "Mr. Han, you really guessed it, I will visit my mother-in-law's house for the first time this afternoon."

"So, hurry up, you called me over today, what's the matter? This is Dingdong.com going online?"

Han Yu took a glass of water for himself, drank it in one go, and said, "It will take a while before the website goes live."

"Technical personnel in all aspects have not been fully in place. If there is a problem or a competitor deliberately makes trouble, it is not good."

Han Yu laughed and said, "I can't eat hot tofu in a hurry, I still have this patience."

Qiu Xu let out a cry and urged again: "Then you call me over, why?"

Han Yu picked up a document on the desk and handed it to Qiu Xu, and said, "This is a detailed promotion draft made by the company. You can take a look."

"In this regard, you are an expert. Also, the specific TV commercials depend on your creativity."

Qiu Xu took five or six minutes to quickly go through the draft.

After that, he closed the document, pondered for a moment, and slowly said, "I said, General Manager Han. You just said that you have patience and can't eat hot tofu. Why are you so impatient in this advertisement?"

"How?" Han Yu asked humbly.

Qiu Xu put the document on the desk, pressed the button with his hand, and said: "According to this draft, Dingdong is online. After all aspects have been run in for a month, large-scale publicity and promotion activities will be launched."

"Let's not talk about it. With only one month, can we get so many new people in the company to run in place."

"At that time, it should be around December. It is the prime time for online shopping before the Spring Festival. Taobao and everything are the time for the two giants to promote their efforts. Is it appropriate for us to confront them directly?"

Seeing Han Yu's thoughts, Qiu Xu continued: "There are still merchants staying in. It has only been a short period of one or two months. The number should be small, right?"

"Users who log on to the site after seeing our ad cannot search for the product they want, but will leave."

"It's not easy to let users who are disappointed to leave and come back again."

Qiu Xu suggested: "Dig deep into the hole, accumulate grain, and slowly become king."

"I suggest at least three to four months to practice internal skills, accumulate merchants, and then slowly promote and attract users during the off-season in March and April next year."

"In the second half of next year, when everything is ready, we will explode with all our strength."

Han Yu whispered: "Qiu Xu, when we were discussing this promotion plan, it was not that we didn't consider the aspect you mentioned."

"It's just that we were suppressed by them when we signed the contract. After the website is officially launched, it will inevitably be targeted by them."

"Our idea is to start with a wave of bombing promotion and accumulate a considerable wave of users, and then use this dazzling user data to attract and persuade merchants to move in..."

Han Yu said confidently: "Another important purpose is to use this wave of money to promote and declare our strength and confidence, so that the two giants dare not attack us easily."

"Although the two of them are known as giants, their financial report data is not very good, and the possibility of being frightened is very high."

Qiu Xu's passionate expression, his heart, showing his grandeur and frightening his opponents may be the main purpose of this promotion plan.

He didn't agree with him from the bottom of his heart, and persuaded him from another aspect: "It seems that our disagreement is to have users first or merchants first.

"My idea is this. For merchants, they can expand a sales channel at a very low cost. They are always welcome."

"As long as our promotion is in place, merchant resources should be easy to recruit."

"Consumers are profit-seeking and mobile. They can only stay and become our loyal users if they buy good products at preferential prices, fast logistics and good consumer experience."

"One more thing, it takes a lot of time to prepare for our own brand products, right?"

Qiu Xu continued: "As for competition and suppression, new entry into an industry is inevitable."

"Being yourself is the most fundamental."

Han Yu nodded slowly, and said, "I will seriously consider your suggestion and will discuss it with the marketing staff."

He asked again: "Qiu Xu, about this specific advertisement?"

Han Yu added: “Because the Penguin Group’s WeChat and QQ channels are needed for promotion, advertising in this area can only be given to their affiliated advertising companies.”

"There are other channels of advertising business, but also to related parties."

"However, no one will grab this TV commercial from you."

Qiu Xu smiled and said, "Thank you, this TV commercial alone is enough to feed my small studio."

"In this aspect of TV advertising, I have thought that in order to demonstrate the company's strong strength, it is necessary to hire celebrities with sufficient appeal and influence to be the protagonist of the advertisement."

"New ideas are secondary..."

Next, the two had a discussion on advertising, website construction, and return to the promotion strategy, which did not end until more than an hour later.

Qiu Xu and Han Yu bid farewell and left the general manager's room. As soon as they reached the stairs, they were stopped by one of them.

Qiu Xu turned to look at Liang Bing, dressed as a professional elite and full of professional temptations, raised his eyebrows, and asked nonchalantly, "What's the matter?"

Liang Bing chuckled softly and said, "You don't need to think too much, just talk to you about some work-related matters, and nothing else."

"Well, what do you think of the company's promotion draft?"

Qiu Xu said frankly: "I don't agree with it. I think it's better not to shoot at this stage. It is better to lay a solid foundation."

Liang Bing nodded gently and said, "I think so too."

She sighed again: "Those people in the marketing department are all named by President Han to come over, and they will only follow his instructions."

Qiu Xu smiled faintly and said: "This promotion draft is actually feasible. How can I say it is just too high-profile and radical, and it doesn't suit my taste."

Speaking of this, Qiu Xu suddenly thought of something and said in deep thought: "This promotion plan has another big benefit, which is to bring rapid growth in users and business volume."

"This can force the entire operation team to run at a high speed, accelerate error correction and run-in, and grow rapidly."

He pondered and said: "In the long run, this plan may save investment than our solid development."

"After all, for large e-commerce companies, it can save several months of incubation period, which can save hundreds of millions or even billions of investment."

Liang Bing's expression moved and said, "Qiu Xu, I really didn't expect that you mentioned this. Maybe Han is doing things with e-commerce thinking?"

"For Dingdong.com, time is indeed tangible money, a lot of money!"

Qiu Xu smiled and said, "In business, Mr. Han and you are better than me. I only provide suggestions for reference only."

Liang Bing made a soft cut and said mockingly: "Who dares to give your suggestions now for reference only."

"I am in the merchant group, responsible for contacting merchants and providing support services. What suggestions do you have?"

Qiu Xu couldn't help but sighed and said, "Liang Bing, are you joking? What else can I suggest?"

"You have your mother's courier company behind you, and you can easily call up high-quality merchant data with large shipments by contacting them one by one."

After saying this, Qiu Xu didn't wait for Liang Bing's response. He came along and turned around and left.

Qiu Xu's time was indeed a bit nervous, and it was less than half an hour before the time agreed with Lin Xi.

He came to the good master pet food company, waited for ten or twenty minutes, and then left Huijin Building with Lin Xi, who had asked for leave, and set off for Lin Xi’s house together...