The King of Advertising

"You really have something?"

As soon as he said this, Yan Dajian realized that he was a little bit impolite.

He hurriedly explained: "My winery, the local sales are not bad, but it just can't sell the price."

"I want to expand the market, but consumers in the surrounding cities just don't recognize it. They recognize either big brands of wine or local wine!"

Yan Dajian sighed: "In the past few years, the cost of raw materials and labor have risen monthly, but the price of wine has never been raised."

"I'm sad, suffocated..."

He pointed to his short gray hair and said, "This hair has been made white for the past two years."

"Come on, don't fool the kid!"

Lin Leshan relentlessly exposed: "You had gray hair when you were a soldier, but I remember it clearly."

"I had very little white hair at the time."

Yan Dajian insisted, struggling his neck, "It's only in the past two years that I have more white hair and less black hair."

"If you don't believe me, ask my son!"

Yan Chao, who was named, just smiled lightly without making any statement.

Yan Dajian snorted dissatisfied, rolled up his sleeves, raised his voice, and said, "If you don't break out in silence, you will die in silence."

"The immortality of the winery is enough for me."

"Qiu Xu, let me tell you that the main purpose of my visit to Binhai this time is to give it a go and hire a high-paid marketing expert to give a marketing plan."

"If it fails, I will sell the factory to a large winery, and I will take my grandson to the old age."

Yan Dajian stretched out two fingers and gestured and said, "Qiu Xu, I have prepared an expert consultation fee of two million."

"As long as your idea is practical, these two million are yours."

"I, Lao Lin knows it all, to speak for words."

Qiu Xu smiled and said: "Uncle Yan, based on your relationship with my uncle Lin, how can I collect your money!"

"Don't just say pretty things!"

Lin Leshan interrupted Qiu Xu's words and said coldly: "This is how you eat."

"If the idea is good, your reward is of course indispensable. If the idea is bad, no one will use it for free."

"Quickly talk about your idea, don't talk about anything else."

Qiu Xu answered frankly.

Although Lin Leshan was not very polite about these remarks, Qiu Xu also understood that it was his father-in-law who picked the words in the light.

The idea he said, if the other party adopts it, the money is indispensable.

"After all, he is his own father-in-law, he is still facing himself in his bones."

Qiu Xu sighed secretly, looked at his mother-in-law, and asked softly: "Auntie, the pear that Uncle Yan sent here?"

"Your idea is related to pears?"

Before Qiu Xu could respond, Mother Lin stood up and said with a smile: "I'm going to wash a few and get them."

Soon, Mrs. Lin used a fruit plate to hold six yellow pears and put them on the table.

Qiu Xu took a pear and took a big bite.

Sweet, crispy, juicy!

"Good pear!"

Qiu Xu gave a compliment, put the pears on the dining table, took out a paper towel, wiped the juice on his hands, and slowly said: "In this era, the smell of wine is also afraid of the deep alley."

"However, because of the proliferation of various advertisements, there are no gimmicks and many innovative promotions, and the effect that can be played is quite limited."

Yan Dajian nodded and said: "Indeed, we have also advertised on TV. The effect can only be said to be average."

Lin Leshan picked up the wine glass and drank half of it, tasted it, and urged: "Qiu Xu, don't go around in a circle, hurry up and get directly into the subject."

Lin Xi was a little unhappy about this.

"Dad, don't keep pushing."

"Qiu Xu is laying the groundwork. Some things are directly thrown out, and the effect is very different from those that are laid out through layers."

Lin Xiyu said with dissatisfaction: "Qiu Xu is an expert in this field. Don't use your identity to suppress others."

Seeing that his father-in-law's face showed signs of darkening, Qiu Xu hurriedly said: "Xixi, my uncle is right."

"I'm a perpetrator of an old problem, and I don't need to make a fool of myself when facing myself."

At this time, Mother Lin smiled lightly: "Qiu Xu, your uncle is impatient and good-looking. You don't need to worry about him, just follow your ideas."

"It's not a matter of urgency. I haven't eaten a few bites of the food yet, and there is time."

Yan Dajian also echoed: "Yes, yes, there is time. Lao Lin, your irritable temper has not changed at all, haha..."

Although the mother-in-law had spoken, Qiu Xu saw that his father-in-law had been stern, and it was not easy to be wordy.

He picked up the bite pear again and said, "Because we don't like to separate, so when we eat pears, we all avoid eating them separately."

"Uncle Yan's pear flower wine, although pear flower is added according to the ancient recipe, but it is invisible and intangible. This publicity point is difficult to attract attention."

Qiu Xu got up and took the porcelain bottle containing the wine, put the pears on the mouth of the bottle, and said one by one: "If there is a big pear in a small transparent wine bottle, the visual effect will be great. It's different."

Hearing this, Mother Lin asked in surprise: "Small-mouth bottle, how do you put the big Yali in?"

Qiu Xu smiled lightly: "You can put the pears in the wine bottle when they are still very young on the tree."

"or it could be……"

He also introduced: "First make a large mouth wine bottle, put the ripe pears, and then only quickly heat at the bottle mouth for a second fast processing."

Lin Xi asked with some doubts, "Qiu Xu, soaking pears in wine should take a long time, right?"

"Will the pear go bad?"

"Not bad!"

It was Yan Dajian who spoke, with a deep expression on his face and said: "It is sealed well, and the wine with a higher degree of grain is used. It will not be broken after one or two years of soaking."

"There are many people in our place who drink pear wine at home."

He patted his forehead vigorously, and said annoyed: "How can I not think of this idea!"

"It's dark under the light, dark under the light!"

Yan Chao, who hasn't spoken much, said with bright eyes: "This idea is feasible, too feasible."

"This wine is called..."

Qiu Xu met Yan Chao's gaze and smiled: "Never divide the pear wine!"

He added: "There are enough gimmicks, and the taste and quality of the wine are good. Under promotion, the possibility of fire should be very large."

"It's not very big, I think it must be hot."

Yan Dajian said in a comfortable tone: "Qiu Xu, Lao Lin said that you are a talented person, but I actually don't take it seriously."

"Especially after meeting you in person."

"However, you proved to me that there are really people in this world who can be both talented and beautiful."

Yan Dajian stretched out his hand to pat the dining table and shouted, "I'm the one who counts, the two million are Qiu Xu's yours."

Qiu Xu hurriedly waved his hand and said, "Uncle Yan is polite. I have a marketing plan now, but it's not that expensive."

He pretended to ponder for a moment, and said: "Uncle Yan, I just charge 500,000."

Yan Dajian insisted: "How can it be? Your idea works successfully, at least it is hundreds of millions of sales!"

"Besides, these two million are my personal promises..."

Qiu Xu laughed and said: "The success of an idea depends on many factors, but a large amount of capital investment is indispensable."

"I just came up with an idea, so I took half a million, which is quite a lot..."

Give one more, and one less.

The two sides pushed back for a while, and finally, under Lin Leshan's adjustment, the remuneration was set at 600,000...

"Old Lin, you found a good son-in-law who makes me envy and jealous..."

Yan Dajian picked up the wine glass and said, "Come on, drink!"

"Tonight, when we are drunk, we will rest..."