The King of Advertising

At nearly three in the afternoon, Qiu Xu returned to Xiangtai Building with a little alcohol and an advertising cooperation agreement signed with Haowei Snack Food.

At noon, he had an enthusiastic exchange with Su Yuanfang, as well as a creative director and a director of Zhejiang Fangyuan Advertising Company who accompanied him.

The main production base of Haoziwei is in Zhejiang Province, and Fangyuan Advertising is the company's fixed partner.

Qiu Xu's creative juvenile brotherhood food advertisement will be produced by Fangyuan Advertising.

The two parties had a very detailed discussion on the shooting copy of this advertisement.

In the subsequent chat, Qiu Xu gained a lot of gains, which is roughly clarified of his quotation positioning.

The creative director kindly complimented Qiu Xu, saying that as long as the quality of his work is maintained, it will only take a year or two at most to become a well-known and widely recognized creative master by clients.

The director also gave a standard for creative masters, that is, a creative price, starting at 500,000 yuan.

He told Qiu Xu that a few recognized advertising creative masters in the industry across the country can produce an idea at a price of 500,000 yuan.

As for the price record, there are rumors that an advertising talent named Fan Xindong in Beijing once sold a marketing idea for 16 million.

Fan Xindong himself has not admitted this price, but he has not denied it either.

Qiu Xu also talked to them about the bonus effect of the top ten national creative advertising honors.

The other party told him that this bonus effect does exist, and it is really not small.

First, it can significantly expand its reputation in the industry.

Second, there can be some improvement in creative quotation, for example, from 100,000 to 200,000, and 200,000 to 300,000.

But with this honor, it is absolutely impossible to become a recognized creative master.

The top ten honors only show that you have created a very good advertisement, but it does not mean that every advertisement you create can reach this level.

The creative masters are proven by a market-tested advertisement, and are promoted by the reputation of each cooperative enterprise.

This gold content is not generally high.

After listening to the other party’s introduction, Qiu Xu somewhat understood that his creative quotation of 300,000 yuan was considered quite high in the industry.

What he lacks now is his seniority and reputation.

Qiu Xu knows that this is not anxious, it will take some time to accumulate...

When he returned to the Xurisheng studio, he first went to the bathroom to wash up.

After coming out, Qiu Xu took the glass of honey water that Hao Jia handed over and drank it all in one go.

"That Song Yao is still drawing in your office, she also hurriedly finished lunch."

"Mr Qiu, is the test you gave her difficult?"

Qiu Xu smiled lightly: "It is difficult to say, and easy to say, one is to see if she has design talent, and the other is to see how well she is in drawing."

"In these two aspects, no matter which aspect performs well, I will keep her."

"If only the drawing technique is excellent..."

Qiu Xu shook his head and said, "Then you can only be a painter and a tool man."

He asked again: "Does my parents have any news?"

Hao Jiahui reported: "Sister Meng made a phone call and said that the customs declaration is still going well, but loading, unloading and transportation is a cumbersome and time-consuming task."

"Sister Meng said, I guess I will go back later tonight, let you arrange Xiao Ran's dinner..."

Hearing this, Qiu Xu frowned.

On Lin Xi's side, he still needs his comfort.

Seeing that Qiu Xu seemed to have other arrangements, Hao Jia immediately said, "Mr. Qiu, I can help pick Xiao Ran's."

"Qiqi also has a dance and body class after school. We usually eat dinner at nearly nine o'clock."

"If you have a small Ran, you will have an extra pair of chopsticks."

Qiu Xu said happily: "Aunt Hao, then I'll trouble you. Something has happened to Lin Xi, I need to show more during this time."

Hao Jia pursed her mouth and smiled: "Understanding! Xiaoran and I are familiar with Qiqi, so don't worry!"

After Qiu Xu handed over Qiu Ran's little burden, he went to the side of Sijia's advertisement and gave Gao Xiao the design of soft language violence.

After describing his thoughts, Qiu Xu further added: "Although it is a free public service advertisement for the Municipal Women's Federation, the labor fee for you is still not less."

According to the previous agreement with Gao Xiao, Qiu Xu will pay hundreds to thousands of remunerations based on the workload and the quality of each advertisement he draws.

Last time, Qiu Xu gave him four thousand for the print advertisement of Huasheng off-road vehicle drawn by Gao Xiao.

Gao Xiao said with some embarrassment: "Since it is a public welfare, I should also contribute something."

"Why not, my labor fee will be halved?"

Qiu Xu chuckled and said, "I am a capitalist boss, and you only receive half of the salary. The city women's federation will not know or miss you."

"Make a good picture and it's fine."

Gao Xiao said immediately: "Mr. Qiu, don't worry, I will not go to bed for two nights, and I will do this well. I will never disappoint you."

After Qiu Xu explained his request to him in detail, he was about to turn around and leave when he found Qu Moli standing quietly waiting.

"Something?"

Qu Moli hurriedly said: "We will go to Luyuan Beverage with Director Yu tomorrow to discuss the commercial shooting with their marketing department and the follow-up promotion plan."

"Do you have any explanation?"

Qiu Xu recalled and said: "The document you sent me, I read it last night, and overall, it is good."

"In this way, when you have talked with the people in the Luyuan Marketing Department, you can synthesize their opinions, and let's talk about it in detail."

Qu Moli nodded and said, "Okay, we will come back from Luyuan Drink tomorrow and find you."

"Also, the advertisement for Jiutai Electric's rice cooker is being post-produced by Director Wang, and he said it will be completed this Thursday.

Qiu Xu nodded and said, "We will see the final effect of the film together then."

"Also, you have to start thinking about the next advertisement of Jiutai Electric."

Qu Moli nodded vigorously again, and said: "Continuing the style and some plots of the rice cooker advertisement, I am already thinking about it, and I have some ideas."

"I will report to you when I am perfect and specific."

Qiu Xu gave a light hum. Seeing that Qu Moli had nothing else to say, he returned to Xu Risheng...

At 5:30 in the afternoon, Song Yaoka walked out of the office with the time limit given by Qiu Xu.

She took a deep breath, met Qiu Xu's gaze, and whispered softly: "Mr. Qiu, I'm done, please correct me!"

Qiu Xu came to the office and walked to the boss's desk. He unexpectedly discovered that the computer screen turned out to be black.

He could hear the soft buzzing of the computer case and knew that the computer was not shutting down.

Obviously, just turned off the power to the display.

Qiu Xu immediately understood.

This is Song Yao playing a little clever, wanting to feel the visual impact of the picture positively.

Qiu Xu sat on the boss's chair and looked up to see Song Yao, her lips tightly closed, her hands behind her back and standing at the boss's desk.

Qiu Xu reached out and pressed the power switch of the screen.

The screen suddenly became bright, and a little girl with two horns braids seemed to be lying on the computer screen, with big bright eyes staring at Qiu Xu...

Although the color of this painting is bright, Qiu Xu's body is stiff as soon as he sees it.

This reminded him of the famous Sadako inexplicably.

It took several seconds for Qiu Xu to overcome the creepy feeling and began to appreciate this design drawing carefully...