The King of Advertising

"Since it's a brainstorm, I have to let go and think..."

Qiu Xu's remarks were mainly aimed at Song Yao and Hao Jia, and encouraged: "How naive and strange ideas are, but also boldly say them."

"Maybe a weird idea can evolve into a good idea, or inspire a companion to open the door of imagination..."

He further ordered: "Xixi, make a record!"

After a few people pondered for a while, Qu Moli took the lead and said: "I remember seeing a news story saying that an old man fainted at home, and his dog ran out and called the property staff to help. The old man."

"Can we adapt this matter into an advertisement under the gimmick based on facts?"

"Fake up the behaviors and actions of some dogs using various methods to treat the elderly?"

Qiu Xu pondered and said, "The idea is good, but the subject is a bit heavy."

At this time, Hao Jia said: "Children and dogs."

"Dogs are like adults, taking care of a one or two-year-old baby who can crawl and walk. The warm interaction between them will definitely melt a lot of hearts."

Qiu Xu nodded and said, "It's a very good idea."

"One problem is that during the commercial shooting, the dog was originally a factor that was difficult to control. Now a very uncontrollable baby is added."

"This increase in shooting difficulty can be imagined."

"How about shooting working dogs such as police dogs or guide dogs?"

Song Yao thoughtfully said: "These working dogs work hard every day and help us. We can take pictures of their interactions with their owners very warm and moving."

"As a reward for paying the dogs, the reward the owner gives them is good owner dog food."

"It's also a pretty good idea."

Qiu Xu praised and pointed out, "Compared with Tang Haoyang's plot design, it is still too serious."

He said again: "Everyone, these three ideas just now are a bit too orthodox."

"We can think bolder and weirder."

Qiu Xu said, "For example, make dogs smarter, anthropomorphic, and even give them human thoughts and ideas."

Qiu Xu made gestures and said: "Everyone, let go of your thinking, think in a wild way, don't set any boundaries and restrictions artificially."

Song Yao chuckled: "I thought of one, two rich dogs, through various methods such as richness, talent fighting, etc., to win the hearts of always beautiful dogs."

"Finally, a cool dog jumped out, pulled a cart of good owner dog food, and took away the beautiful dog in full view."

Qiu Xu said with satisfaction: "There is some flavor."

"Everyone, think boldly..."

Tan Ya just smiled and interrupted: "I said Mr. Qiu, you just let us say, you also have to say something first."

"Let's also see the benchmarks of brainstorming!"

Qiu Xu glanced at her and said, "I'm afraid it's my own opinion and the benchmark is too high, so you dare not say it."

"how come?"

Qu Moli said unconvincedly: "Brainstorming is to inspire and motivate each other."

"Mr. Qiu, if you come up with a good idea, we may be able to come up with better ideas based on your good idea."

Tan Ya smiled and said, "That's right, you can throw the jade to attract the bricks."

Qiu Xu smiled and said, "After receiving a call from Vice President Xing, I have been thinking about the creative of this advertisement."

"Since Tang Haoyang's advertising design level is really not low, and it is purely in terms of story, I can't think of a better plot for a while, I wondered if I could surpass it in other aspects?"

Seeing several people staring at him intently, Qiu Xu continued: "For example, in terms of scenes and scale..."

"According to this, I have the idea of ​​a dog robbery..."

Song Yao asked with big eyes, "robbing dog food?"

Qiu Xu nodded.

At this time, Qu Moli also slowly said, "A van truck that transports the owner's dog food is coming at high speed on the suburban highway facing the morning sun..."

"The shot must have momentum and the sense of sight of the blockbuster!"

Song Yao added, then followed Qu Moli's content, and then immediately said: "The tense music sounded, and a dog appeared from the ambush spot, looking at the leaving truck, howling..."

"One dog after another, alternately relaying information."

"Passed to the dogs' base."

"The big dog leader, lying on a boulder, stood up, looked in the direction of the sound, and let out a low growl."

"The dozens of dogs who heard this order under the boulder left in an orderly manner like an army..."

At this time, Qu Moli took the words again and said, "The trees on the road that were bitten by dogs have been cut off."

"The driver and the escort come down to check."

"Suddenly, the driver was directly knocked out by an angry dog ​​shell flying over."

Song Yao interjected and added: "Or the dog who jumped onto the front of the car was stunned with a stone in his mouth."

Qu Moli glanced at Song Yao dissatisfiedly, and continued: "The escort opened the trunk under the threat of several big dogs."

"Then the dog food in the entire carriage was transported away in an orderly manner by an army of dogs..."

Tan Ya clapped her hands lightly and said with a smile: "Not bad, not bad!"

"Mr. Qiu, you see, you just started, and we designed the entire storyline."

"It was filmed in the style of a blockbuster, and if you design a few more co-op actions with dogs, this ad will definitely be better than Tang Haoyang's ad."

Qiu Xu reminded: "The dog's movements are well designed, but whether they can be shot well, this is a big problem."

Tan Ya agreed with him and said: "Yes. The most powerful people and skills that make animal films are in Hollywood."

"Just inviting them to shoot, the cost of this ad can be millions or tens of millions."

Qiu Xu greeted Tan Ya's questioning gaze, shook his head and said: "Even if the chairman said that he is not bad for money, he would not be so generous."

Tan Ya sighed: "We can only find suitable directors across the country..."

In the following brainstorming, a few people didn't come up with a better idea, and basically revolved around the idea of ​​this big robbery, supplemented it!

In the end, Qiu Xu briefly summarized this anticlimactic brainstorm, and then ordered: "Song Yao and Qu Moli, you two are responsible for writing the ad copy."

He looked at Hao Jia again and said, "Aunt Hao, the production of this commercial, you and the people from Sijia Commercial will stare at it from beginning to end. It is considered to be a study and warm-up for supervising the production of the TV series."

Hao Jia nodded and replied, "Mr. Qiu, no problem!"

When Qu Moli, Song Yao, and Lin Xi left, Tan Ya deliberately stayed in the office.

"Qiu Xu, the company finally hired another creative director."

"Oh, who?"

Tan Ya introduced: "Zhang Huize of Zhongcheng Advertising."

"Director Yuan of Zhongcheng wants to immigrate to the island country, and the management is a bit chaotic. I tried to contact him a few days ago, but he really agreed."

"The agreement has been signed, and it is estimated that there will be no employment in one to two weeks."

Qiu Xu couldn't help but smiled: "I didn't expect that we were digging the corner of Zhongcheng together. I also hired a person from their company. It is estimated that it will be a week or two..."

At this time, Lin Xi knocked on the door and said, "Qiu Xu, another contestant from "Super Singer" is coming to you."

"Who?"

"Liang Yixun, who just participated in the competition last week and won the champion of the week..."