The King of Advertising

By Friday, Qiu Xu's luck still didn't seem to improve.

The representatives of the two companies who came to the meeting in the morning and afternoon were directly scared away by Qiu Xu's undiscounted offer of 300,000 yuan.

This also made him a clear realization.

This creative price has reached the level of high and low quality.

Even if the advertising creative has sufficient quality assurance, it is not easily accepted by any company.

At the same time, Qiu Xu also realized one thing.

With his current level and creative quotation level, he either talks directly with the boss of the company, or talks with the leaders in charge of large-scale enterprises who are responsible for marketing and have decision-making power.

The so-called high-level leaders of small companies and the middle-level leaders of large companies can no longer bear this decision-making responsibility.

One more thing, Qiu Xu was a bit hesitant.

Is it to continue to expand the recruitment of creative employees and form a company team to meet the needs of different grades of companies and different price advertising?

Or take the high-quality product route to provide high-quality and high-priced advertising creativity and marketing planning services for companies or individuals with dreams, determination, and strength?

The latter development path is very stylish and comfortable at work, but it depends on a steady stream of high-quality ideas to maintain.

Once the inventory in his mind runs out and Qiu Xu's own level fails to improve, this style will be difficult to maintain.

The previous development path can transform oneself into a manager.

Even if one day I am really mediocre, I can rely on my past reputation and team strength to develop into a competitive advertising company.

Just as Qiu Xu weighed the pros and cons of the two development paths, Lin Xi knocked on the door and said, "Mr. Hu from the Phantom Model Company is here."

She hummed again: "This time he didn't come alone, and he brought two young and beautiful models."

Qiu Xu got up and said happily, "What are you worrying about? Mr. Hu knows your relationship with me."

"He really has other thoughts, and he won't use beauty tricks in front of you?"

Lin Xi curled his lips and said, "It is also said in the military books. What is false is true, but what is true is false."

Qiu Xu came to Lin Xi's side, stretched out her hand to pinch her delicate little nose, and chuckled softly: "Even if he is interested, I am not that kind of person."

"Let's go, welcome Mr. Hu and the others in together..."

Out of the office, Qiu Xu found two beautiful models following Hu Chuanbai.

One of them is the heroine Lulu who shot the Lvyuan beverage commercial last time.

Another beautiful model, Hu Chuanbai, introduced Qi Lele.

Hu Chuanbo also said that the two people will go to a studio in the city to shoot some advertising materials with the people from Sijia Advertising.

After a simple greeting, Lulu and Qi Lele said goodbye to the Sijia ad next door.

Hu Chuanbai was invited into the office by Qiu Xu.

"Brother Qiu, the director of the animal commercial, is there any eyebrow?"

Qiu Xu shook his head, and sat on the sofa to distinguish between the subject and the guest with Hu Chuanbo, and said, "Brother Hu, are you here with good news?"

Hu Chuanbo took the cup of tea that Lin Xi handed over, thanked him, and said, "There is a buddy in Beijing, who introduced one."

"His name is Hou Lei, and he is a contracted director and photographer of CCTV Documentary and Discovery Channel. His main job is to shoot some wildlife documentaries and science and education films."

"I have also shot two commercials related to dogs and cats."

"It's these two."

Having said this, Hu Chuanbai handed over his mobile phone.

Qiu Xu took the phone and clicked on the advertising video on the screen.

The cat's advertisement is about cat litter.

A cute and beautiful cat, fidgeting, walking around at a small pace, his expression is also very painful.

This anthropomorphic action and expression reminded Qiu at once that people have three anxieties, but are holding back.

When the owner puts the newly bought cat litter away, after the cat releases it, the comfortable expression makes Qiu Xu happy.

The dog advertisement is about dog food.

It was a few stray dogs surrounding a little dachshund, persuading it to leave its owner and return to freedom.

The little dachshund said nothing, just took a bag of dog food.

That taste directly caused the stray dog ​​to fall into it!

Qiu Xu watched it twice carefully and said happily: "The actions and expressions of the cats and dogs are well shot, and there is no sense of bluntness and disharmony."

"This Director Hou is a very good partner."

Qiu Xu asked again: "Brother Hu, you said that Director Hou is a contracted director of CCTV. It may take two to three months to shoot my commercial. He has such a long free time?"

Hu Chuanbai chuckled: "I've inquired about it. Although he is a contracted director of CCTV, he mainly relies on projects for food."

"He applied for a project, got funding for filming from CCTV, and then took his team to run into the mountains and old forests. He stayed for a few months, maybe even a year or two."

"Director Hou gave the results of the shooting to CCTV for broadcast, and he would rest for a few months before thinking about the next project."

"During this period, it's okay to make extra money by contact live."

"As far as I know, Director Hou has just returned from an island in the south and is resting at home."

Qiu Xu was a little startled, and said, "If it is convenient, can Brother Hu introduce and communicate for you."

"The other party is also interested. We will meet and talk more specifically!"

"No problem, just a few phone calls."

Hu Chuanbo happily responded, and then said, "Brother Qiu, this time I come here, there is one more thing."

He took a sip of tea and went on to introduce: "The two houses invested a few years ago were finally sold off, looking for a new project investment."

"After discussing with Director Yu, I think it's good to invest in a post-production studio for advertising and film and television works."

"I wonder if Brother Qiu is willing to invest?"

Qiu Xu was startled slightly, and said, "The investment in this post-production studio, if not to say, is thirty to fifty million yuan, my money?"

Hu Chuanbo smiled and said, "It's not because Brother Qiu that you put in more money and less money, it's the first to attract a few stable and large customers for this post-production studio."

He also introduced: "The several post-production editing rooms in Binhai are not in the film and television universities, or in the hands of several large film and television production companies and advertising companies."

"Director self-employed like Director Yu and Director Liu Yue can only rent from them during post-production of commercials."

"Not to mention the high cost of renting, you can only use the free fragmentation time of this post-production room to busy yourself with your work."

Hu Chuanbai pointedly said: "Many independent directors like Director Yu and Director Liu dare not offend several major advertising companies."

"Because of this critical post-production room, and related technical personnel are in their hands."

If Qiu Xu realized something, he decided to say: "Brother Hu, I will join this project. I can't get the big money, but I still have an investment of one or two million."

Hu Chuanbo said happily: "With your participation from Brother Qiu, it can be said that half of the post-production room utilization rate has been preserved."

The two chatted for a few more words, and Hu Chuanbai left.

Qiu Xu also went to Sijia Advertising and found that Tan Ya happened to come back from outside.

"Just returned from Datong Express."

Tan Ya said angrily: "This negotiation is really difficult. We keep lowering the offer, and they just don't increase it."

Qiu Xu chuckled and said, "Of course there is a big deal of tens of millions of dollars. Talking about this business is enough for you to eat for a year or two?

"Be patient."

Tan Ya smiled and said, "You are right. You really can't be irritated, but be patient."

"Hey, do you have something else?"

Qiu Xu nodded and briefly talked about Hu Chuanbai's investment in building a post-production studio.

Tan Ya's eyes lit up and said, "This is a good project. You can ask for me, can I invest?"

After a pause, Tan Ya reminded again: "Qiu Xu, it doesn't matter whether you make a profit or not to invest in this. With this post-production studio, we won't get stuck at the critical moment."

"Do you know Brother Advertising Media?"

Qiu Xu nodded and said: "I know, it was once a long-term advertising partner of Haitong Electronics."

Tan Ya said: "Six years ago, when Brother Media was developing at its fastest pace, it was jointly suppressed by several advertising companies in Binhai and prevented the director from accepting their advertisements."

"Dad told me that the battle at the time was a major event in the Binhai advertising industry."

"Finally, Brother Media supported it and became a large Binhai advertising company alongside them."

"We Sijia don't have to worry about being suppressed, but Qiu Xu, you..."

Tan Ya smiled and said: "Anyone will see your unlimited potential."

"Being prepared for danger in times of peace, taking precautions, we still have to..."