The King of Advertising

Nearly nine o'clock in the evening, the private room on the third floor of Zhenwei Restaurant on Chunxi Road.

Facing a table of incomplete tables, Qiu Xu and Hu Chuanbai were drinking tea quietly. A dark and thin middle-aged man sitting in the position of the guest of honor was carefully looking through a printed manuscript in his hand.

This black and thin middle-aged man is the director Hou Lei who came from Beijing to discuss.

As soon as we met, if it hadn't been for Hu Chuanbo to say in advance that this man was forty-three years old, Qiu Xu would not have any doubts when he said that he was fifty-three years old with that dark, thin, rough and vicissitudes of life.

This also gave him some respect.

This face is enough to prove that the director Hou Lei is true. He has been shooting wild animals in the wild for many years.

Hou Lei closed the manuscript in his hand, looked at Qiu Xu, and said, "From the copy of this advertisement, I can see that Mr. Qiu is very ambitious."

"There are very few advertising companies in China that have designed such a large screen layout and scene, and they have a sense of sight of a blockbuster."

Qiu Xu smiled and said: "No matter how large the format is, it is easy to put it on paper, but it is difficult to shoot it."

"Especially this is a commercial featuring a pet dog."

"I wonder if Director Hou has this confidence?"

Hou Lei smiled faintly, and said: "The application and shooting of long and wide-angle lenses is exactly what I am good at."

"As for the protagonist is a pet dog, I have more experience with them."

"Moreover, in my circle, I happen to know a few friends who are good at taming dogs."

"and so……"

Hou Lei put the manuscript in his hand on the dining table and continued: "I can shoot this advertisement, and I can also shoot the visual effects required in the copy."

"Of course, the premise is sufficient financial support and time."

Qiu Xu smiled and stretched out his hand to indicate: "Also ask Director Hou to give a specific budget and time budget so that I can discuss with the client."

Hou Lei pondered for a moment, and said: "Let's talk about the time first. The shooting of the animal protagonist is particularly troublesome, especially since the requirements of this advertisement are still so high."

"It is very likely that a simple shot will need dozens of shots, hundreds of times to complete."

"At this time..."

Hou Lei stretched out two fingers and said, "It takes two months of shooting time."

This time budget is roughly the same as Qiu Xu's estimate.

He asked again: "What about the funds?"

Hou Lei asked, "Should I shoot in Binhai?"

Qiu Xu nodded and said, “It’s more convenient to shoot in Binhai. If you really need to go out on location, it’s okay.”

Hou Lei said softly, and said sincerely, "Mr. Qiu, Mr. Hu, in the past ten years, I spent at least more than half of the time in the wild cats, and my body has accumulated a lot of old problems."

"I have always had plans to change my career. To me, to shoot commercials is the most suitable choice."

"This advertisement shows me the strength of President Qiu. For further cooperation in the future, I will show the greatest sincerity."

"such……"

Hou Lei said in a deep voice: "My filming team and me, as well as the cost of ten or twenty dogs and dog trainers as the protagonists, two months, one price, 800,000 yuan."

"Because you are filming at your home site. During the filming, you will be responsible for all the logistical and drama work such as lodging and eating, car pick-up and delivery, equipment rental, and studio rental?"

Qiu Xu asked: "How much is this part of the cost?"

Hou Lei smiled and said: "This part of the cost can be more or less, and the operation space is relatively large."

"My team has a total of eight people, one to twenty dogs, and four dog trainers. You also need at least four people and four to five vehicles."

"In order to achieve the required shooting effect, this shooting equipment must also be rented high-end, especially the camera..."

He figured it out and said, "On average, the daily cost is 20,000 to 30,000."

"What about post-production costs?" Qiu Xu asked again.

Hou Lei said: "It is foreseeable that the amount of editing is very huge, and some computer special effects lenses may be needed..."

"I will temporarily set the post-production budget at 600,000 yuan."

Qiu Xu pondered and said: "The remuneration of the director team and the protagonist team is 800,000. The expenses for shooting and logistics, etc., to be wider, 1.8 million. There are also 600,000 post-production..."

"That's a total of 3.2 million!"

Qiu Xu frowned, shook his head and said, "This is much higher than I expected. It is not easy for the client to pass."

Hou Lei said seriously: "My team took only half a month's time to shoot an advertisement, but the price was 300,000 yuan!"

"Mr. Qiu, this advertisement of yours lasted for two months, including the cost of the trainer and the dog. I quoted 800,000, which is the greatest sincerity I can give."

After a pause, he whispered again: "That... the shooting equipment, I can rent it from CCTV at a cheaper price."

"It's still possible to plan daily expenses more carefully and control it at 20,000 a day."

Hou Lei smiled meaningfully again: "Of course, it is very easy to spend three to four thousand a day."

Qiu Xu naturally understood the implication of his sentence and asked for more money from the client by making accounts.

This also made him vigilant.

This is still a small advertising crew, a TV crew of dozens of people, which was taken advantage of by someone with a heart, and the expenditure in a day, which was just 8,000, would be difficult to detect.

It is necessary to ask Aunt Hao to learn a lot while following the advertising crew.

The director Hou did not know whether he really showed the utmost sincerity, or he had no fear. No matter how Qiu Xu and Hu Chuanbai negotiated the price, he didn’t drop a point.

At nearly ten in the evening, after sending Hou Lei into a nearby hotel, Qiu Xu and Hu Chuanbo walked out of the hotel together.

"Brother Qiu, Director Hou, what do you think?"

Qiu Xu nodded and said, "It feels okay."

"Recently I looked at some of his animal documentaries, and they are still very good. He is a capable person."

"I will use his quotation as the basis and pass the approval of the good owner pet food company first."

He asked again: "Brother Hu, can this post-production studio be done in two months?"

Hu Chuanbo shook his head and said: "It won't be so fast. This room needs special decoration. In addition to sound insulation, dust and fire prevention, it also needs constant temperature and humidity, which is very demanding."

"Plus the installation and commissioning of the equipment, it would take four or five months."

He reached out his hand to a cafe next to him and said, "Brother Qiu, shall we go in for a drink?"

Qiu Xu just wanted to talk about something, so he replied ok.

After walking into the cafe and sitting down and ordering a cup of coffee at random, Qiu Xu asked, "Are there any gaps in funding?"

"I can raise the investment to five million."

Hu Chuanbo happily said: "It couldn't be better, plus Mr. Tan's 5 million yuan, we don't need to attract other investors."

Qiu Xu said: "Then I will vote for 5 million."

He asked again: "Hu, your model agency should have cooperated with many advertising agencies in Binhai, right?"

Hu Chuanbo sighed and sighed: "Over the years, there are really many large and small advertising companies that I have worked with."

He seemed to be interested and went on to say: "The five companies, Sun Advertising, Shenghai International, Zhongcheng Advertising, Sifang Advertising, and Brother Media, are considered to be our top-level advertising companies in Binhai."

"Jiaoyang Advertising is backed by Binhai Satellite TV and cable TV stations, and is the sole agent of many TV program advertisements, waiting for customers to come."

"Although the strength is the strongest, it is also the least aggressive and the most mediocre advertising creative ability."

At this time, the clerk served coffee.

Hu Chuanbo stirred the coffee, and then introduced: "Relatively speaking, Shenghai International has the strongest advertising capacity. Many national companies in Binhai and surrounding provinces and cities are their customers."

"Zhongcheng Advertising and Sifang Advertising have a balanced strength in all aspects, but Zhongcheng Advertising has signed several well-known advertising directors, which has a slight advantage in advertising shooting and production."

"Sifang Advertising has some outstanding capabilities in advertising creativity. It has won the national top ten advertising honors for two consecutive years."

"As for the brother advertisement..."

Hu Chuanbo took a sip of coffee and said: "Although it is at the bottom of the five companies, it is the most aggressive company and is currently vigorously expanding its advertising capabilities."

He sighed again and said: "It's inevitable that there will be some messy people just because the company is big."

"My experience of working with them is not pleasant, but the cooperation with small and medium advertising companies is more comfortable..."

Hu Chuanbo looked at Qiu Xu and said with a smile: "With the talents of the Qiu brothers, I think it won't be long before the rising sun will become the sixth largest in Binhai..."