The King of Advertising

"Survival Skills Live Show?"

Faced with Zhao Yan’s confirmation, Qiu Xu nodded and said: “Yes, according to your requirements, it must be based on the network promotion and marketing budget. The promotion plan I designed for the survival game in the wild is a live show of survival skills in the wild. "

He further explained: “Choose four to six wild survival enthusiasts who are in good health and love performance to come to a 24/7 survival challenge non-stop webcast.”

Qiu Xu went on to elaborate, "Try to use some modes of the game as much as possible, such as the opening, everyone is a pair of pants, nothing else."

"The live broadcast site is arranged in a place with mountains, waters and forests. After that, they have to build their own habitats and complete tasks to obtain limited food, clothing, survival tools, etc."

"The task is to demonstrate the survival skills in the wild, such as drilling wood for fire, making bows and arrows, purifying dirty water, fishing in the wild, catching hares, climbing trees and rocks, making ropes, building shelters from wind and rain, and so on."

"Several challengers will show these survival skills together, and the online audience will vote to determine how well they complete their tasks."

"Good performance will be rewarded, as for the poor completion..."

Qiu Xu chuckled: "The audience decides the way of punishment. This is particularly critical to ensure the appeal of the live broadcast."

"Because many people always like to see others suffer."

"This punishment can be a simulated storm, or it can be nausea, etc."

"This punishment method needs to be designed with emphasis."

Zhao Yan nodded in agreement, and listened to Qiu Xu adding: "At the same time, according to the food they eat every day, the accidents and difficulties they encounter, to digitize their life value."

"Once the HP reaches zero or falls below a certain value, the challenge will fail and be eliminated."

Qiu Xu chuckles again: "We should also try to provoke and intensify the competition and contradictions between several challengers, such as creating difficulties and obstacles for other competitors, and undermining the tasks of others."

"This kind of conflict is also what live broadcast audiences are happy to see."

Zhao Yan nodded again, and slowly said, "Mr. Qiu, your idea is good. It belongs to the reality show of wild survival games."

"just……"

She said with disappointment: "Don't hide from you, Mr. Qiu, we have considered this propaganda method in the previous discussions, but we encountered another problem..."

She met Qiu Xu's gaze and said: "How to make more people pay attention to this live show?"

"This is another marketing problem!"

Qiu Xu smiled faintly, and said a person's name, "Pei!"

Zhao Yan said with embarrassment: "Mr. Qiu, I told you last time that although Mr. Bei is the spokesperson of this game, according to the contract, asking him to appear in the advertisement requires additional payment."

"This remuneration is not low."

Qiu Xu said solemnly: "Mr. Zhao, I can't bear to let the children get rid of the wolf. And all that much money is spent, do you care about this investment?"

Seeing that Zhao Yan's expression became a little bitter, Qiu Xu, who knew everything about him, went on to say: "Mr. Zhao, in fact, you don't need Pei to shoot commercials, you only need Pei to act in a play."

"As far as I know, Master Bei has been in the limelight in the past year or two, and it's no better than before. He might be happy to be on top searches and news headlines again."

"What play?" Zhao Yan asked expectantly.

Qiu Xu whispered: "The expedition is missing, it is suspected of being an accident."

Zhao Yan's eyes lit up, and she accepted Qiu Xu's words, "As a big cow and celebrity who survives in the wild, this news has attracted public attention and a lot of reports from news organizations."

"Suddenly, through our live show, he clarified this untrue rumor, saying that he was only coming to give pointers temporarily..."

Zhao Yan took a deep breath, restraining the ups and downs of her chest, and said worriedly: "The key is that Bei Ye will cooperate."

Qiu Xu laughed and said, "Pei may not disagree. He is now a member of the entertainment industry."

"This kind of similar hype method is not rejected by many celebrities, especially Western celebrities, they are even more open."

Zhao Yan stood up and said sternly: "Mr. Qiu, I must admit that you have given a very good marketing promotion plan."

"However, I must first communicate with Bei Ye, and get his consent before I can proceed with you in the next step."

Qiu Xu, who got up with her, replied: "I'm waiting for the good news from Mr. Zhao..."

After sending Zhao Yan out of the company, Qiu Xu couldn't help but patted his forehead a few times.

Lin Xi saw a scene and asked with concern: "Have a headache?"

Qiu Xu shook his head and said: "No, I just hate that I have fallen through the lower limit, and even use the unscrupulous means of speculating on celebrities to commit death to promote marketing."

Lin Xi stretched out her small hand and rubbed Qiu Xu's temples, and said comfortingly: "Isn't that a black cat and a white cat, catching a mouse is a good cat."

"Furthermore, you just gave a plan, and whether it can be implemented in the end depends on whether the parties agree."

Qiu Xu shook her little hand and said with a smile: "When you say this, I feel much better."

Hao Jia on the side couldn't help laughing: "You two, don't show affection in the hall. This is not stimulating Song Yao."

She joked and said: "Hurry back to the office, we will pretend not to hear you no matter how loud it is."

Song Yao also agreed: "Mr. Qiu, don't worry, we will never lie on the office door to eavesdrop."

Qiu Xu made a soft cut, reached out to hug Lin Xi, and kissed her exaggeratedly on the cheek.

He whispered: "It's called Xiu Enai when there is an audience, just to stimulate you, huh!"

As soon as Qiu Xu's words fell, his head was hit.

Meng Ying did not know when she came out of the finance room and stood behind him.

"I'm such a big person, and I'm still a boss, how can I become so naive?"

Qiu Xu smiled, letting go of Lin Xi, and when he was about to return to the office, he heard footsteps coming from behind him.

He turned around and saw an acquaintance came.

Chen Ge, manager of Datong Express.

Please come into the office and hear Chen Ge smile: "Mr. Qiu, I came here this time on behalf of Datong Express and signed a New Year advertising cooperation agreement with your studio."

Qiu Xu confirmed and asked: "Have you obtained the permission of Dingdong.com?"

If you want to go home and check the popularity of this advertisement, you must agree with them.

It is not difficult to obtain permission for the cooperative relationship between Datong Express and Dingdong. However, Qiu Xu still needs to ask clearly.

"This is a power of attorney signed by Dingdong.com!"

Chen Ge handed over an agreement, and then continued: "You still need Mr. Qiu to sign the authorization letter for the song "Go Home and See"."

"As for the licensing fee, our boss said, you make a price..."

Qiu Xu didn't have a big mouth from a lion, and signed a cooperation agreement with Chen Ge with a creative price of 300,000 yuan and a license of 200,000 songs.

At the same time, he also obtained the production rights for this advertisement.

This also makes Qiu Xu even more troublesome for the director's candidate, but he can't just lose his mouth and eat it.

At nearly five in the afternoon, Qiu Xu received a call from Li Xinmin, a brother media.

"Mr. Qiu, do you have time tonight? Director Duan wants to meet you for a talk!"