The King of Advertising

Qiu Xu didn't expect to encounter Professor Liu Jianbai who enthusiastically pointed him here.

"Ms. Liu, do you live here?"

Liu Jianbo gave a hum, looked at Qiu Xu, and the three people behind him, and asked, "What are you?"

Qiu Xu didn't want to show that he was here to see the house, so he just said, "Come with my parents and girlfriend to visit an elder."

Liu Jianbai gave a sigh again, nodded to Qiu Xu’s parents, and said to Qiu Xu: “After leaving the Siji Sunshine Coffee Shop that day, I saw a lot of your advertising works one after another, and it gave me quite a surprise. ."

He parked his bicycle to the side of the road and smiled at Qiu Xu, who was following him: "The Haitong Electronics HD TV commercial can be said to be a model of cooperation with celebrities."

Liu Jianbai analyzed: "This advertisement not only draws on the appeal of the star, but also uses the witty reversal of the plot to further enhance the celebrity's reputation. It can be said that both parties benefit and complement each other."

"In comparison, the advertisements of Deliang Technical School are only consuming the celebrity's reputation."

"But that advertisement was very simple, down-to-earth, and targeted to the audience, and it was also a good advertisement."

"Su Qiang's national table tennis advertisement..."

Liu Jianbo shook his head and said, "Although the shots are very jubilant, entertaining, and interesting, they don't reflect the skill of your designer."

Qiu Xu echoed: "Teacher, you are right. That advertisement is more dependent on the action design and the director's shooting skills."

"You can recognize this, it's good."

Liu Jianbo praised and analyzed: "I still admire the nostalgic advertisement edited by Luyuan. The strong nostalgia, the consistent quality of the topic..."

"After I saw it, I went to the supermarket and bought a few large bottles of concentrated juice."

"However, what surprised me most..."

After a pause, Liu Jianbai stretched out three fingers and said, "It's a few print ads designed by you."

"The first is the global express map that opens the window to deliver express delivery advertisements; the second is the Su Qiang sports through-the-wall advertisement that has just been launched on the market."

"Next are the public service advertisement of soft language violence, the hand-in-hand advertisement of Qinglongshan Zoo, and the advertisement of cross-border off-road vehicle."

Liu Jianbai was obviously interested, and talked to Qiu Xu, “Designing a good print advertisement is more difficult than designing a good video advertisement because the information it carries is very limited.”

"When I first saw the map you designed to open the window to deliver the express delivery advertisement, it gave me the urge to applaud the case..."

A few meters away, watching this elegant half-old man, pulling his son, chatting like no one on the side of the road, Qiu Hongqing looked at Meng Ying and Lin Xi, and asked in a low voice, "Do you know who this is?"

Meng Ying shook her head and said, "I don't know either."

"However, judging by how upright and respectful our son stands, he should have a lot of background."

Lin Xi, who knew better, guessed softly: "Uncle, Auntie, this is probably a doctoral supervisor and professor at the School of Communication of Binhai University. He once enthusiastically pointed Qiu Xu once."

"Ah, PhD supervisor professor!"

Qiu Hongqing said eagerly: "I really didn't expect that our son, who was in a mess, would be able to communicate with a doctoral supervisor."

Meng Yingbai glanced at him and said: "Look more clearly, is it communication? It is obviously the old professor who is teaching our son."

"However, having said that, the fact that our son can be valued by a doctoral supervisor and professor is enough to show that his son is really not what he used to be."

Qiu Hongqing said without embarrassment: "I have long seen that my son is not a thing in the pool, and now he is riding the wind and waves..."

Seeing Meng Ying's teasing gaze, he closed his mouth quickly and did not continue speaking, quietly leaning on a cane and waiting.

This wait, more than half an hour passed.

At this time, Qiu Xu had a lot of sweat on his forehead, but he did not dare to wipe it off.

After Liu Jianbo briefly commented on his advertising works in a lively tone, he suddenly became interested and asked about his study.

Qiu Xu humbly stated that the eight books on the book list have been read roughly without asking for thoroughness, and they are currently undergoing intensive reading.

The old man was tortured immediately.

Fortunately, Qiu Xu really did a lot of hard work, and he could barely answer the questions that were getting deeper and deeper.

Liu Jianbo nodded softly and said, "Qiu Xu, you are very sincere, you are not lying, you are really studying without asking for intelligibility."

"But compared to the last time, your insights are a little deeper and you have made a lot of progress. It shows that you are studying hard."

At this moment, the phone on his body rang suddenly.

Liu Jianbai took out his mobile phone and looked at it. He directly pressed a button to refuse, and said with some embarrassment: "On a whim, I forgot the time."

"Qiu Xu, let's stop here today. If you have any questions, you can come directly to the school to find me."

Qiu Xu thanked him very happily.

Liu Jianbo pushed the bicycle, just about to ride, stopped again, turned around and said, "Qiu Xu, I will make a reservation with you first."

Qiu Xu followed one step further and said, "Teacher, please give me your instructions!"

Liu Jianbai casually said: "At the end of this term, I am going to take a few advertising appreciation classes to taste the excellent advertisements that have appeared in the past six months."

"Come here and give a report to my students!"

Upon hearing this, Qiu Xu shook his head violently and instinctively declined: "Teacher, this is not okay."

"When I was studying, I was a scumbag who likes to play and doesn't like to learn. University is three books that I spend money on. I teach your doctoral students and graduate students. Isn't this a joke?"

Liu Jianbai is a happy one, saying: "It is not for you to teach them, but for you to make a report, telling you about the creative source and creative process of your advertising works."

After a pause, he encouraged him again: "Don't worry, they are all theoretical and you are practical."

"More importantly, you have achieved great success in your work, and there must be many things they can learn from and learn from."

"That's it. I'll call you at that time."

After saying this, Liu Jianbai didn't wait for Qiu Xu's response. He pushed the bicycle, stepped on the pedal, and stepped off the ground. He rode the bicycle neatly and left!

This time, it has already passed 11:30 in the morning.

Qiu Xu didn't rush to Binjiang Garden in a hurry, but found a nice restaurant nearby and had lunch first.

When Qiu Xu told his family about his acquaintance with Liu Jianbai, he received a call from Xing Jinhua.

He was told that the production of the dog ad for the big robbery was approved by the chairman of the good master, and that the first batch of ad production costs will be credited tomorrow.

After hanging up Xing Jinhua's call, Qiu Xu respectively called Director Hou Lei who returned to the capital, Hao Jia who remained in the company, and Tan Ya to announce the official launch of the production of the dog ad for the big robbery.

Just as Qiu Xu was about to hang up Tan Ya's phone, her voice came from the phone again.

"Qiu Xu, wait a minute!"

After waiting for a while, it seems that Tan Ya has found a relatively quiet and private place, "Qiu Xu, the chairman just mentioned a method that allows you to participate in this year's top ten honor selection."

"Oh, what plan?" Qiu Xu also had some interest.

"Your Rising Sun hasn't been established for half a year, but there is one of my Sijia advertisements. You used to be an employee of Sijia Advertising, and many advertisements still bear the title of the joint production of our two companies."

"So, the president proposed to nominate your work in the name of Sijia Advertising to participate in the annual honorary selection."

Qiu Xu chuckles and said, "This is a flexible method. It's just that we don't have many contacts in both of our families. This time I participated in the evaluation and I was probably studying with the prince. There is no gain."

Tan Ya whispered: "The chairman hinted that he can strongly support."

"Oh, nothing to do, what is his request?"

Qiu Xu, who was vigilant, listened to Tan Ya saying on his mobile phone: "He didn't say it. He must have something to do. It should only be said to you, the client."

Qiu Xu pondered for a moment and said, "Sister Tan, I will pretend not to know this first."

"These top ten honors, for me now, are the icing on the cake, it's not so rare."

"If the president asks for anything, he will come back again..."