The King of Advertising

On Friday morning, Liao Hui had just parked his car in the public parking space in front of the Xiangtai Building, and a high-end Huasheng SUV was parked next to it.

The familiar and familiar feeling of this car just aroused his curiosity when he saw a guy in a suit and leather shoes getting out of the driving position and waving at him with a strange smile.

"Zhang Huize!"

Liao Hui yelled and got out of the car quickly.

He came to the person in a few steps, punched the other person's chest lightly, and couldn't help but smile: "You guys keep your job secret. You are doing really well."

"Zhang Huize, don't tell me, you also came to Xurisheng to report today."

Zhang Huize smiled and said triumphantly: "Sijia Advertising, creative director."

"As far as I know, the cooperative relationship between Rising Sun and Sijia Advertising is unusually close."

"This also means that we are working side by side again!"

"Why side by side, your status is different, you are all elevated."

After learning this sentence, Liao Hui said with admiration: "Congratulations on your fulfillment and promotion to the position of director."

Zhang Huize pretended not to care and said: "Sijia Advertising is at best a third-rate advertising company in Binhai, and that's the gold content of this director position."

He also complimented: "It's Liao Hui, you have to work with Binhai as the youngest advertising creative master in China."

"Your future is really boundless."

Liao Hui smiled lightly, and said with dignity: "Now it is Mr. 300,000. Mr. Qiu is a recognized creative master, and there is a major hurdle to cross."

"Hey, do you know which company those two guys went to?"

Zhang Huize shook his head and said: "Their confidential work is also quite good, it is not clear. However, it should be announced next Monday at the latest."

"Let’s report to the company first!"

Liao Hui responded and walked into Xiangtai Building with Zhang Huize.

He casually asked: "Have you seen the latest advertisement of Luyuan Beverage?"

Zhang Huize nodded and said, "Why don't you pay attention to an advertisement that has become popular in just one or two days?"

"Furthermore, I also bought a bottle of a dozen of Luyuan's new drinks with different quotations."

"You have to live happily when you are young, and you can live freely when you are old!"

"With the sweetness of a bottle of drink, forget the complexity of the world!"

"It's better to go through some detours than to stand still!"

After Zhang Huize recites these few sentences, he exclaimed: "I must admit that the guys who came up with these new products and marketing plans for Luyuan Beverages are not ordinary."

"These quotations, under the vigorous marketing and promotion of Luyuan, will certainly be widely circulated among young people."

"With the guidance of this advertisement, Luyuan is likely to become a symbol of culture or expression. It's hard to think about it or not."

He suddenly noticed Liao Hui's face with Rongyan's expression. He moved in his heart and asked tentatively: "Liao Hui, Luyuan's new beverage and marketing plan, wouldn't it be?"

Liao Hui nodded and said, "Yes, it was planned by Mr. Qiu as a whole. The entire Luyuan beverage has been prepared for the marketing effect of today for more than a month!"

Zhang Huize took a deep breath and sighed: "It is said that a marketing master is not necessarily a creative master, but a creative master is definitely a marketing master."

"I really believe it now..."

During the conversation between the two, they took the elevator to the floor where Xurisheng and Sijia were advertising.

After stepping out of the elevator, they looked at each other in encouragement and competition, and Liao Hui took the lead into Xurisheng Company.

The decoration couldn't be simpler, and the front desk was empty.

You can have a panoramic view at a glance. There are only six office halls and two offices.

Although Liao Hui had already made preparations before coming to the studio, the conditions must be tougher for the initial creation of the studio.

However, the smallness and simplicity of Xurisheng's studio are still somewhat beyond his imagination.

"Si is a shabby room, and if there is a dragon, it will be spirit!"

Liao Hui muttered silently, a young woman who stood up hurriedly and smiled politely: "Hello, I am here to report..."

Before he finished his self-introduction, he suddenly heard a strange voice coming from the office next to him.

"You are great, come on, try hard..."

Liao Hui seemed to have heard the man's heavy breathing.

This is too...

For a while, Liao Hui didn't know how to express it.

He suddenly regretted it, and it was perhaps a terrible decision to quit.

"Liao Hui, right?"

The young woman said enthusiastically: "President Qiu has explained that when you come, please directly invite him into his office."

"please follow me!"

Seeing the young woman leading him to the office where the strange sound was made, Liao Hui realized that he might have misunderstood.

After knocking on the door, he opened the door and entered, and Liao Hui could clearly see the scene inside.

Qiu Xu, in sportswear, was lying on a cushion, while her girlfriend Lin Xi was sitting on his back...

"Liao Hui, you should have let you rest at home for a few days, and come back to work on Monday."

"But there are so many things that can only make you work hard."

Liao Hui looked at Qiu Xu, who was wiping his sweat with a towel, and said with a smile: "The company is busy and thriving, which is exactly what I expected to see."

"Mr. Qiu, if you have any job, you can directly tell me that I have fully prepared."

Qiu Xu took a plan from the boss’ desk and handed it to Liao Hui, saying, “You look at the ad copy first. I would like to ask you to follow the crew to control the quality of the shooting.”

He added: "The director will come in a while, and then we will have a chat together..."

Wang Yao did not come slowly this morning.

Before reading the copy in Liao Hui's opponent twice, he saw a red-eyed man walking quickly into the office of General Qiu, and then he was called in.

"This is Director Wang Yao!"

"This is Liao Hui, who I dug from Zhongcheng Advertising Creative Department. He was a well-known photographer."

Under Qiu Xu's introduction, Wang Yao and Liao Hui met briefly and greeted a few words.

After sitting down again, Wang Yao said slowly: "Mr. Qiu, the more you study, the deeper your feelings."

"Your advertisement, a pair of chopsticks, ten words, ten locations, and ten scenes are condensed to express too many things. It's amazing. It also made me stressed and didn't fall asleep all night."

Qiu Xu chuckled and said, "Director Wang, if it sounds nice, don't say it, just come to the actual thing."

Wang Yao smiled and said: "Mr. Qiu, in order to reflect the local customs and folk customs in the original flavor, I am going to shoot on the spot."

"Of course, the old overseas Chinese scene abroad can be shot in the studio."

"At the same time, I am not going to use professional actors, but directly use ordinary local residents and let them speak the most authentic dialect."

"Just this way..."

He looked at Qiu Xu and said tentatively: "The cost of shooting, as well as the shooting time..."

Qiu Xu did not respond directly, but looked at Liao Hui.

Liao Hui was very excited and said, "Mr. Qiu, I very much agree with Director Wang's word and I am amazed."

"This is definitely one of the most wonderful advertising copy that I have ever seen to promote the traditional and excellent culture of our country. There is no one."

He generously said: "If you don't take this copy into a fine product, it is the biggest crime and it is unforgivable."

"No matter how much preparation, no matter how meticulous shooting and production, it should be."

Qiu Xu smiled and said to Wang Yao: "Due to the photographer's experience, Liao Hui is very good at using light, as well as framing and composition."

"So, I am going to let him join the crew..."

Before Qiu Xu could finish speaking, Wang Yao took the initiative to say: "Welcome, welcome, very welcome..."

He directly stretched out his hands to hold Liao Hui's hand, and while shaking vigorously, he said enthusiastically: "Qiu always has eyes like a torch, and he can see my weaknesses in live shooting at a glance."

"With you, a photography expert joining, I feel more at ease."

Liao Hui was still a little uncomfortable with the other party's enthusiasm, and some unnaturally said: "Work together to produce a high-quality advertisement."

Qiu Xu smiled faintly when he saw Wang Yao shook hands with sudden enthusiasm and grasped the initiative of the two.

Competition is everywhere, and it depends on how Liao Hui behaves.

If he performs well, he may be able to lead the affairs of advertising production in the future.

It is impossible to always let Sijia Advertising operate this piece. Inertia is inevitable, and necessary supervision and quality control are necessary.

After the two people separated, Qiu Xu directly ordered: "Director Wang, Liao Hui, you have four days to make a detailed shooting plan and budget."

"At that time, I will take you to ask for money with Chairman Hong..."

At this time, Qiu Xu's cell phone rang on the boss's desk.

He walked over and took a look at Guo Qin's call.

Thinking that it might be the house, Qiu Xu immediately picked it up.

"Mr. Qiu, the investigation results of the two properties have come out."

"In addition to the mortgage and lease, no other information about mortgage, breach of contract, maintenance, etc., was found for the property in the colorful mansion."

"The property in Binjiang Garden has an 8 million mortgage loan, which was processed in July last year..."