The King of Advertising

Just after nine o'clock in the evening, Yu Luhua, with a little alcohol on his body, walked into the teahouse scheduled in advance and saw Liu Weitai sitting at the cafe near the window.

He walked a few steps and apologized: "Director Liu, I'm really sorry, I'm late."

Liu Weitai, who stood up to greet him, stretched out his hand and made a please gesture, and said, "I have just arrived too. Sit down and have a cup of tea first!"

Yu Luhua, who was sitting down, thanked him first, and took a sip of the tea he had prepared.

Putting down the tea cup, Yu Luhua explained with some embarrassment: “It’s tiring to use children as actors to shoot commercials.”

"Fortunately, when the filming was over, I had a dinner with my brothers in the evening, and I drank a bit more without knowing it. I could only drink a pot of tea with Director Liu."

"The next day, I will ask Director Liu to have a good drink."

Liu Weitai chuckled and said, "It's good to drink tea. Now my wife also strictly restricts me and doesn't let me drink too much."

After a pause, he asked: "Guide Yu, Mr. Cao has said that as long as you come to Zhongcheng, the monthly guaranteed income will increase to 100,000, so don't think about it again?"

"Thank President Cao for my consideration!"

Yu Luhua said politely and sighed: "My brothers have been with me for a few years. I can't just abandon them and enjoy a stable life by myself."

"I know you still answer this."

Liu Weitai shook his head, and then chuckled: "I have talked about what Cao asked me to talk about."

"Now, let's talk about something else..."

After a pause, he smiled again and said: "I haven't congratulated you on the fire of the Luyuan beverage commercial. Even I have seen several funny videos on the Internet that follow suit."

Yu Luhua waved his hand and said modestly: "This is not my credit. One is that the ad copy is good, and the other is..."

He raised his eyebrows and said, "Director Liu, you understand, the result of the vigorous operation of the marketing team of Luyuan Company."

Liu Weitai praised: "Leave aside the copywriting and operation, this ad, you made a good shot of this commercial, and it is an undeniable fact."

Yu Luhua wasn't humble, he smiled, it was acquiescence.

He picked up the teapot to refill Liu Weitai's tea, and listened to the other person suddenly asking: "Director Yu, you are now working with Qiu Xu, how do you feel about him?"

Yu Luhua put down the teapot, pondered for a moment, and said, "It is recognized that he is talented, but he does not have the arrogance of being young and ambitious, and he treats people with sincerity."

"From my contacts, it is a good partner!"

"Of course……"

Yu Luhua smiled and added: "As a talented person, he is still so young, so he is naturally proud."

Liu Weitai sighed slightly, hesitated, and slowly said, "Director Yu, have you ever said that you owe me a favor?"

Yu Luhua was startled slightly, and then said in a serious tone: "I have always remembered the help Liu, your help back then."

"If you need my help, I will not be ambiguous."

Liu Weitai did not respond directly, but picked up the teacup and tasted two teas first.

He put down the teacup, slowly turned his five fingers around, and said: "I know that the reason why you are not willing to accept Zhongcheng's terms and become a contract director, except for not wanting to give up your team..."

"There is another important reason..."

Liu Weitai smiled and said: "You think that if you become a contracted director, you will lose your initiative and treat Zhongcheng as a place for retirement."

"For example, the quality of my works in the past two or three years has plummeted, and I'm almost out of reach."

Yu Luhua's face flushed instantly, as if he had poured another half a catty of liquor, and said nonsense, "Director Liu, I was talking nonsense after drinking..."

Liu Weitai waved his hand to stop Yu Luhua's explanation.

"Actually, what you said is correct. The commercials I shot during this period of time really didn't take much care."

Liu Weitai said in a lonely manner: "This is mainly because I haven't encountered good, impressive copywriting, especially the kind of particularly excellent copywriting that can touch one's heart."

Speaking of this, he leaned forward, staring at Yu Luhua with piercing eyes, and said: "But just yesterday, I happened to see an advertisement copy, which made me feel uncontrollable desire."

"I have not felt this kind of impulse for a long time."

Yu Luhua was aroused by the words of the other party.

He asked curiously: "Who created it? What content?"

"It can make you so important to Director Liu who has seen Wushan in the sea, this ad copy must be extraordinary."

Liu Weitai sat upright, smiled faintly, and said: "I also know that excellent advertising copy is really hard to come by, and whoever encounters it will not easily give in."

"But I was really itching, so I moved out of the favor cheeky, licked my face and asked Director Yu for help."

Hearing this, Yu Luhua's heart was tense. He immediately thought of an advertisement and asked in confirmation: "Director Liu, you mean, the copy you like is in my hands?"

Having said that, Liu Weitai is also unpretentious.

He asked bluntly: "Exactly, I don't know if Yu Dao is willing to give in, would you like to help?"

Yu Luhua said with embarrassment: "Director Liu, this is not a question of whether I am willing or not, but I have no right to decide."

"If we give in privately like this, we are likely to offend President Qiu, in that case..."

Liu Weitai smiled lightly: "I understand this naturally."

He looked upset again and said, "A few days ago, I was bewildered a little bit, which made Qiu Xu upset."

"I'm going to apologize now."

"I also understand that after apologizing, I begged others to hand over the advertisement to me. It seems that my apology is full of utilitarianism and it is even more unpleasant."

"So, I want to ask Director Yu to help me."

"For example, as an excuse for scheduling conflicts or something, I will strongly recommend me. I will ask others to say something for me. If we take this multi-pronged approach, the possibility of success is still great."

Hearing this, Yu Luhua looked solemn.

He took up the tea and drank it all at once, exhaled deeply, and said bitterly: "Well, Director Liu, I promise you, who made me owe you such a big favor before."

"I will try my best to help you get home often to look at this ad!"

Liu Weitai just looked stern and said, "Guide Yu, if I really don't want to give in, I just said clearly that what I want is the public service advertisement and a pair of chopsticks. It's not a common practice to go home."

Yu Luhua was startled, and said in confusion: "Director Liu, now I have three advertisements of Mr. Qiu in my hand. People on Dingdong.com often go home and check it out. Datong Express returns home, and the content of Luyuan drinks is not yet available. A final advertisement for the Spring Festival."

"I really don't have the chopsticks PSAs you mentioned."

Seeing that the other party did not seem to be lying, Liu Weitai said in confusion, "It shouldn't be."

"I know that as far as Qiu Xu and Sijia are currently co-directors, you and Liu Yue can control this commercial."

"If Qiu Xu doesn't give this advertisement to you, who else can he give it to?"

Yu Luhua smiled, suddenly feeling a little relieved, and said: "The two advertisements of Director Liu, Dingdong.com and Datong Express are all five or six minutes-long micro-film advertisements. There are still many locations to go to. To shoot."

"Plus the Spring Festival advertisement of Luyuan Beverage, it is enough for me to stay busy until the Spring Festival."

"Mr. Qiu sees that I have no schedule. It is possible to find someone else to shoot."

Yu Luhua asked again: "Hey, I said Director Liu, where did you see the ad copy?"

"Where is Chairman Hong of the Association..."

At this moment, Qiu Xu, who was remembered by others, was on the highway returning from the northern suburbs to the city.

After drinking a few glasses of wine, Qiu Xu, the co-driver got a call, and Hao Jia was driving.

Hao Jia heard Qiu Xu's Cantonese accent and shouted into the phone: "Uncle, I want to kill you."

This uncle is naturally not Lin Xi's uncle, but Qiu Xu's mother's brother, who is far away in Guangdong Province.

What came out of the mobile phone was listening to some weird Putonghua, "Who are you kidding? I really think so, and I never saw your kid take the initiative to make a call."

Qiu Xu smiled and said, "Although I don't have a phone, I have always been thinking about it."

"Huh, the second sister said that you have changed a lot recently, and what you are now boasting is that there is nothing in the sky and nothing underground."

"I think it's almost the same as the greasy mouth."

After a pause, the uncle's voice came from the outside of the phone again, "I believe the second sister for the time being, you have become very capable, and there is something to test you."

"Your brother has partnered with someone else and has a restaurant, and the decoration is almost over. You can think of a better promotion idea and let me see if you are really better."

Qiu Xu said lightly, and said in a deep voice, "The commonly used promotion method for restaurant openings is also an effective method, which is discounts."

"Uncle, how much discount can the cousin's restaurant offer at most?"

"50% off!"

"In order to attract customers, a 50% discount is available for three days after opening."

Qiu Xu said again, he laughed: "The intensity of the 50% discount is great, but no matter how strong it is, there is no free food, which can attract more customers."

"Eat for free? Boy, are you serious?"

Hearing the uncle's voice, Qiu Xu continued to smile and said, "Uncle, don't get excited, I haven't finished my words yet."

He continued to add: "In this way, there is a prerequisite for eating for free."

"Guests who visited for the first time three days ago, as long as the money on the bill is deposited into the restaurant's consumption card, this consumption will be free."

Hearing this, the surprised Hao Jia couldn't help but glance at Qiu Xu who was talking eloquently.

I really want to open it up to see how his head grows, and the ideas come with open his mouth, and they are all amazing.

"Uncle, this is a 50% discount in disguise."

"This method is more attractive, not to mention, it can effectively attract customers to come to the store to spend again, and there is an extra amount of cash in the store..."