The King of Advertising

In the evening, accompanied by Chairman Hong, Qiu Xu had dinner with the boss of Cheng Enjiang, who is from the porcelain capital of Jiangxi province, who sells fine porcelain.

After a pleasant exchange, the two parties reached an agreement on sponsorship.

Qiu Xu is very satisfied with the conditions of sponsorship.

Boss Cheng generously sponsored one million chopsticks public service advertisement.

The condition he requested was that all the porcelains that appeared in this public service advertisement were exclusively provided by his company.

In the subtitles at the end of the commercial, the words his company exclusively sponsored appeared.

Allow his company to use this public service advertisement for marketing and promotion on TV stations, websites, newspapers and other media.

During the discussion, Qiu Xu made it clear that he would not give close-up shots of these porcelain wares, such as bowls, tea sets, and wine sets, nor the name of the porcelain company.

In contrast, Boss Cheng expressed his complete acceptance.

He also said frankly that he wanted the company's designers to urgently design several sets of porcelain with special patterns for this public service advertisement.

In order to make it easier for consumers to recognize in subsequent marketing and sales, the several sets of porcelain sold by the company are the same items in the public service advertisement.

In this regard, Qiu Xu agreed.

However, he specifically reminded that it is not allowed to blatantly use the company's logo and name as design elements on the outside of the porcelain.

Boss Cheng's bold statement, this kind of crude and innocent means, he disdains very much.

At 9:30 in the evening, the two parties who enjoyed the guests agreed to sign a sponsorship agreement on the next Monday at Rising Sun.

After that, Qiu Xu took a set of fine bone china tea sets presented by the other party, and left with Chairman Hong.

Because President Hong didn't drive over, Qiu Xu, who called for the driver, made a sincere proposal to send President Hong back first.

President Hong accepted Qiu Xu's kindness after a few words of politeness.

"Boss Cheng, I met when I bought tea sets a few years ago."

Chairman Hong relaxed, leaning on the back of the car's back seat, and explained: "I am a tea lover, and I’m a tea buddy."

"Mr. Qiu, you created this advertisement. Considering the high cost of production, I wonder if I can get a little sponsorship."

Chairman Hong said with some complacency: “I thought of the boss Cheng first when I thought that most of the scenes in the advertisement took place at the dining table.”

"Unexpectedly, this boss, Cheng, has read your copy and immediately made a decision and sponsored it vigorously."

He laughed again: "To be honest, when he held out a finger on the table, I thought he was going to sponsor one hundred thousand."

"Unexpectedly, I sponsored a million in one go."

Qiu Xu echoed: "Boss Cheng's strong support depends more on your friendship with President Hong."

Chairman Hong waved his hand and said: "I still know myself well. My friendship with Boss Cheng is quite general."

"He dared to sponsor millions, mainly because he saw the prospect of your public service advertisement."

"This public service advertisement may become a short film for the Spring Festival this year."

Speaking of this, he sat up straight, turned to face Qiu Xu, and asked, "Mr. Qiu, who do you hand over to shoot this commercial? Director Liu Yue or Director Yu Luhua?"

Qiu Xu shook his head and said, "Director Liu is focusing on preparing a TV series, and Director Yu has a lot of commercials."

"They don't have time, I handed it to Director Wang Yao!"

"Director Wang Yao?"

Chairman Hong thought hard for a while before he got some impressions of this person. He confirmed and asked, "Is that the director who filmed the advertisement for the owner's dog food and the advertisement for Deliang Technical School?"

Qiu Xu nodded and said: "Yes, it is him!"

When he heard that it was really him, Chairman Hong became a little anxious, and persuaded: "Mr. Qiu, director Wang Yao's level is a bit average."

"Such an excellent advertising copy, let him shoot..."

"This this……"

He wanted to say it was too trivial, and felt that the tone was a bit heavy, so he changed it when he said, "Is this too... careless?"

At this time, Qiu Xu naturally began to defend his decision and argued for Wang Yao: "Wang Dao's level is still there, but there has been no good performance opportunity."

"Judging from a dog food commercial he recently shot, it has improved a lot and worked hard."

"I have already written the copy in quite detail for this advertisement. I don't need him to play too much. As long as he works harder and shoots well, there is still no big problem."

Hearing this, Old Man Hong was really anxious.

His voice suddenly increased a lot, "Mr. Qiu, you can't do this, we have to keep improving."

"Obviously it can become a classic commercial, but it can't be made into a decent work because of the director's problem."

He also suggested: "Mr. Qiu, if you can't contact a suitable director, then you leave it to me and I will contact you."

"Director Liu Weitai is a very good director..."

Qiu Xu interrupted the other party and asked, "The Liu Weitai that Zhongcheng advertised?"

Chairman Hong nodded and said: "Yes, it is him. He is a very capable director who has won..."

Qiu Xu waved his hand and interrupted Chairman Hong once again, saying: "Chairman Hong, I know him, a director without the slightest sense of professionalism and responsibility."

"Even though he was once great, he is now degenerate."

"Such a person is not qualified to take my advertisement."

Chairman Hong was startled.

He didn't expect that Qiu Xu's perception of Liu Weitai would be so bad, so he turned to say: "Mr. Qiu, you don't want to see Liu Weitai, let's not talk about him, I also know a few very capable directors."

"For such an excellent copywriter, they should all be interested in taking over."

"President Hong..."

Qiu Xu said sternly: "I know you are kind, and I have high hopes for this advertisement."

"But, we have to give Director Wang a chance to show ourselves and improve ourselves?"

"How about this……"

Qiu Xu compromised: "President Hong, I don't want my efforts to be ruined."

"I take a step back..."

He pondered and said, "There are ten scenes in this advertisement."

"Let Director Wang shoot two scenes first. If the shots are not satisfactory and do not meet our expectations, then we will replace them."

"From the perspective of time, even if it changes halfway, it is still too late to complete this advertisement before the Spring Festival."

When Chairman Hong saw that Qiu Xu had already said this, he couldn't hold on to it anymore.

After all, Qiu Xu has the final say in this advertisement.

He nodded and said, "Just do what you want, Mr. Qiu, let Director Wang shoot two scenes first..."

After a pause, Chairman Hong couldn't help asking: "Mr. Qiu, take the liberty to ask, has the director Liu Weitai offended you?"

Qiu Xu bluntly said: "Yes. Zhongcheng Advertising and I have reached a cooperation intention..."

He briefly described the whole story and Liu Weitai's performance that day, and then said solemnly: "As far as I know, he is very perfunctory in shooting works that he doesn't like."

"As a contracted director of the company, I despise him for taking the company's money and not caring about his work performance."

Chairman Hong opened his mouth, trying to explain a few words for Liu Weitai, but found that he couldn't talk about it.

It was indeed Liu Weitai who did the wrong thing.

If you do it by yourself, have some personality, and don’t accept ads you don’t like, no one will say anything...

Chairman Hong secretly regretted Liu Weitai, and suddenly he had more confidence in this charity.

With Qiu Xu's attitude, he must have a lot of confidence in Wang Yao, and he won't let Wang Yao mess up...

At this moment, Liu Weitai, who is despised by Qiu Xu, is talking to Wu Jianwen...