The King of Advertising

Just after 9:30 in the evening, Liao Hui walked into the New Era Cafe on Jianshe Road and saw Zhang Huize waiting there at a glance.

"A simple steak meal!"

After speaking to the clerk, Liao Hui went directly to Zhang Huize to sit down and said with a light smile: "Look at your red face, is this another order?"

"It's just a small list of hundreds of thousands."

Zhang Huize said indifferently, took a sip of coffee, and sighed: "Sijia advertisement and Rising Sun are just separated by a wall, but I am not here or you are not."

"If I hadn't made a special appointment with you today, I don't know when, we can meet and chat."

After a pause, Zhang Huize asked tentatively: "You haven't eaten dinner yet. You have been running so hard, and the first order to join Xurisheng should be done soon, right?"

Liao Hui took the lemonade from the clerk, took a big sip, and said with a chuckle: "I'm outside these days, I'm not running orders."

"I'm running into the commercial shooting and production work with Director Wang Yao, and learn by the way!"

Seeing that the other party didn't seem to be a lie, Zhang Huize asked in confusion: "Liao Hui, is this Qiu Xu's job for you?"

"Or did you ask for it yourself?"

Liao Hui smiled and said, "This is Mr. Qiu's arrangement. However, during this period of time to shoot with the crew and follow up post-production, I also asked for it."

Before Zhang Huize asked, he went on to explain: "Huize, let me tell you a secret. When I was applying for a job in Zhongcheng Advertising, I originally applied for a job as a photographer on the advertising team."

"As a result, I was not accepted. I switched to a creative job, but I was admitted unexpectedly."

Liao Hui said with a smile: "I didn't expect me to switch to a creative position. The first job that President Qiu arranged was to use my strengths in photography in the past to help Director Wang shoot commercials."

"You said, isn't it interesting?"

Zhang Huize was also a little happy, and smiled: "It seems to be a reincarnation. Hey, I said Liao Hui, what do you think?"

"How do you plan for your own future?"

Liao Hui reduced the smile on his face and said in a deep voice, "I want to try to be an advertising director."

"My advertising creativity belongs to the panacea style, and the possibility of improvement is quite small, basically reaching the ceiling."

"But being an advertising director is an easy way for me to try."

Zhang Huize asked doubtfully: "Will Qiu Xu give you a chance to learn and practice?"

Liao Hui said happily, "Isn't I just learning and practicing with Director Wang?"

"I noticed that Mr. Qiu is already not taking the initiative to look for customers. The reason is that there are too few co-directors to make it."

"As long as I show certain talent and willingness in this area, I think Mr. Qiu will support it."

Zhang Huize opened his mouth to persuade, but in the end he said: "Then I wish you what you want."

He then asked excitedly: "Hey, did you know that Zhongcheng's new advertising director is in place?"

Liao Hui nodded and said, "I know, some colleagues told me. He Yuanning, a famous creative master from Beijing."

"However, I don't think he is a suitable director candidate."

"Oh, how can you see it?" Zhang Huize asked with great interest.

Liao Hui analyzed: "Master He, I also admire him very much."

"His early advertising works are full of fun and appreciation, especially the design of the advertising slogan, which is eye-catching and has a high degree of recognition and singing."

"However, in the past two or three years, perhaps because of lack of inspiration or success, I personally think that his creative advertisements have lost their aura and have begun to take a stance."

Zhang Huize asked curiously: "The sword goes slant? How do you say it?"

Liao Hui smiled and said: "Deliberately pursue some novel risks!"

"Take the Hengyuan Xiangyang Yangyang commercial that was created by Master He last year, which caused a lot of discussion and controversy..."

Zhang Huize couldn't help but interrupted his words and retorted: "Doesn't it mean the success of this advertisement to spark discussion and controversy?"

"Discussions and controversies represent heat and are remembered by more consumers?"

"If you think this is the slanting front of the sword, I think the slanting forward is quite good."

Liao Hui shook his head and insisted: "The problem is that Heng Yuanxiang is already a domestic first-line brand, and its reputation is already large enough."

"Such a big brand should pay more attention to the shaping of brand connotation and the enhancement of brand value."

"In my opinion, apart from expanding some insignificant visibility, this advertisement is extremely failed in shaping the connotation and value of the brand, and it can even be said to be counterproductive."

Liao Hui said with sarcasm: "It can also be seen from this that Heng Yuanxiang's leadership's knowledge and understanding of the brand connotation and value is really worrying..."

"Under the guidance of this brand concept, perhaps within a few years, the perception of this brand in the minds of consumers will be reduced from a high-end clothing brand to a mid-to-low-end brand."

Seeing that Zhang Huize wanted to start arguing, Liao Hui immediately added: "Of course, this is just my family's statement, not necessarily accurate."

"Also, even if the aura is not there, Master He's vision and experience are not comparable to me as a small person. Maybe he can lead a creative team to make even more dazzling results."

He saw the clerk walking over with a light meal, and hurriedly said: "Huize, your opinion will be discussed later."

"I'm almost starving, let me eat something first..."

Here, Liao Hui is hungry and wants to eat.

On the other side, Qiu Xu, Xia Qi, and Qiu Ran, who were fed and drunk, were already driving them by Ou Yuan and were on their way home.

"Uh……"

Qiu Ran hiccuped and reminded him: "Brother, although the small seafood is quite delicious, the big lobster is what I want more."

Qiu Xu, who was sitting in the co-pilot, turned his head and asked, "Why do you never forget the big lobster?"

Qiu Ran smiled and said, "It's because I haven't eaten it."

"They say that big lobster is delicious, just thinking that now my brother has the conditions, so I will taste it."

Qiu Xu made a light cut and said, "There are too many things you haven't eaten. Do you want to taste them all?"

"If the conditions permit, it's okay."

Qiu Xu teased: "I like to eat so much, so don't study medicine at all. Let's be a chef."

Qiu Ran snorted and retorted: "I like to eat, but I don't like to make..."

At this time, Xia Qi touched her somewhat supportive belly, and suddenly asked, "Brother Xu, Sister Lin Xi is beautiful, and she has a good body."

"Here……"

She gestured with her hands, and said with some envy: "It's also very big here. Brother Xu, you just think of her and don't change it anymore?"

"It's like what others often say is to give up a large forest for a tree?"

Qiu Xu rolled his eyelids and asked, "How come I am like a playboy in your heart?"

Xia Qi focused on the store and said, "That's right, anyway, in my impression, the beautiful girl by your side always changes places."

"I still want to wait until I grow up to be the only one by your side, and take care of you, hum..."

Qiu Xule said: "When you grow up, my brother will be old."

He pretended to say deeply: "When you grow up, you really understand what feelings are. When you meet the right person, you will understand what it means to take only one scoop of three thousand weak waters."

"Now..."

Qiu Xu's face was stern, and he said solemnly: "Qiqi, Xiao Ran, your main task now is to learn. Don't get dirty with other messy things."

He shook his fist and threatened: "I found out, but I will beat you up, beat you hard."

His words were unanimously despised by Qiu Ran and Xia Qi, who believed that what he did in middle school was not qualified to restrain them.

Several people were arguing and returned to the Century Garden Community.

Xia Qi was brought home first, and the two brothers and sisters of Qiu's family returned to their homes. They found that their parents had not rested yet, and it seemed that there was another quarrel.

"What's the reason for you?"

Qiu Hongqing asked instead: "Son, daughter, you said, this Spring Festival, do you want to go back to your grandparents' house or to go to your grandparents?"

The two brothers and sisters looked at each other and decided not to confuse the problem.

As an older brother, Qiu Xu said: "You can go anywhere, you decide."

He then threw a big killer to change the topic, "This is the transfer agreement of the colorful mansion. Haitong Electronics sent it today."

"Mom, the specific procedures..."

Meng Ying accepted the agreement and said happily, "Just leave it to me..."