The King of Advertising

Time is fleeting, a week has passed, and it will soon arrive on December 3.

The weather in Binhai is getting colder and colder. With the advent of cold air, the highest temperature in Binhai has dropped below eight degrees.

In addition, the winter in Binhai is relatively wet and cold, and people who are intolerant of freezing are already wearing heavy winter clothes when they go out.

In the past week, Qiu Xu had a fulfilling and busy life.

The Chopsticks public service advertisement, "Hey, how are you?" The advertisement was officially launched under the control of Wang Yao, Liao Hui, and Duan Shengyuan, and entered the busy shooting.

The dog crew of the big robbery is still in intense and orderly filming.

The children's version of the Yueyueshu sanitary napkin advertisement was officially launched this Monday on Binhai TV and other David TVs, as well as on outdoor, subway, supermarket and other advertising screens, as well as on the Internet.

Not surprisingly, this caused some controversy and discussion.

However, under the guidance of the navy, the content of disputes and discussions are within a controllable range.And most of the public's evaluation of this advertisement is positive and positive.

During the period, Yaohui Footwear's "As long as I run through you" advertisement in Africa was also spread to China through the Internet.

In just a few days, the number of on-demand advertisements exceeded one million, and it was praised by many people.

Yaohui Footwear saw that the enthusiasm was quite good, so it opened its official online store on Taobao, everything, and Dingdong.

It is said that the sales are quite happy.

Speaking of Dingdong.com, at 0:00 on December 1, the original Haitong electronic online store was switched to Dingdong.com.

This is a milestone event, but Dingdong.com did not publicize it. The whole process was quite low-key.

However, Qiu Xu, as a consultant, knows that with the help of bargaining links, which can be called a big killer, the number of registered users of Dingdong.com has exceeded 20 million.

The number of users is also rapidly increasing with a daily increase of over 500,000.

This is still the case when Dingdong.com has not made any efforts to promote it.

The more gratifying data is that the daily maximum transaction volume has exceeded 100 million.

For this data, compared to the two giants Taobao and Shan, which have a transaction volume of three to five trillion yuan a year, Qiu Xu is somewhat insignificant.

However, hearing Han Yu's excitement voice in his mobile phone, Qiu Xu understood that this data is an achievement worth celebrating for the current Dingdong.com.

The marketing strategy of Luyuan Beverage and Coolshuang Co., Ltd. has been advancing step by step.

At a chamber of commerce held in Beijing two days ago, Xiong Naidi publicly accused Luyuan Beverage of digging into the wall, and revealed that no fewer than ten middle-level and high-level backbones have been taken away by Luyuan Beverage.

He angrily stated that he would take countermeasures.

Xiong Naidi's accusation was teased and mocked by Lu Xingfa, the general manager of Luyuan Group, who claimed that this was just a return to his body.

Suddenly, the two companies used their respective official WeChat accounts, websites, closely related big V and the media, and you came to me and started litigation. It was quite a lively event.

As for Qiu Xu's mutual ad creative idea of ​​stepping on each other's drinks, because he couldn't find a suitable director to shoot at the moment, he could only ask the two companies to find an advertising company for production.

Qiu Xu has been concerned about the "little black warrior", but no further news has been delivered...

At nearly four in the afternoon, Qiu Xu arrived at the Binhai Hotel.

He saw Yao Kun in the luxury suite on the 32nd floor, who had just returned to Binhai after filming and often went home to look at advertisements.

Seeing Yao Kun wearing a thick pajamas and enjoying a glass of red wine, Qiu Xu chuckled lightly: "Isn't someone complaining that the commercial is very hard to shoot?"

Yao Kun stretched out and said lazily: "I want to transform into the image spokesperson of Dingdong.com, and deliver all kinds of goods to every household. Can it be hard to run up and down?"

"especially……"

Yao Kun smiled again: "Most of the advertisements are shot in the community's homes. After shooting, I have to deal with so many people's autograph request for a photo, and my face will be stiff."

Qiu Xu made a light cut and said, "Why do I listen, it seems to be showing off."

Yao Kun poured a glass of red wine to Qiu Xu and said sternly: "Qiu Xu, thank you."

"The past few days of advertising are the longest time I have spent with my parents in the past few years. It has allowed me to make up for some of my debts."

Qiu Xu said with a smile: "For you, the best way to make up for it is to secretly marry, give birth to a child quickly, and let your parents do their filial piety for you."

He was saying that he was unintentional, but he was surprised to see that Yao Kun's expression was a little hesitant, just a move in his heart.

"Brother Kun, I won't be a joke come true, am I?"

He asked tentatively: "Are you actually married?"

Yao Kun nodded slightly.

"I have a child too?"

Yao Kun nodded again.

"Fuck, Brother Kun, you have done too well for your confidential work, right?"

Yao Kun exhaled and sighed, "It's no good if I don't keep it secret, because my personal settings and songs, my fans are mostly girls."

"My team believes that once the news of the marriage is announced, it will definitely lose a lot of fans."

He groaned again and said, "However, now with your "Kissing Goodbye", "Laughing in the Sea", "Go Home and See", I am confident that I can hold on to the title of a capable singer."

"Plus I'm in my thirties, and I can't always pretend to be in my twenties."

"I want to find a suitable opportunity next year to disclose my marriage."

"Qiu Xu, what do you think?"

"Well..."

Qiu Xu thought for a while and decided to tell her true thoughts, "My sister-in-law secretly married you and gave birth to you. She has been cooperating with you to hide it, showing how much she loves you."

"As a man, you should take more responsibility, and you can't let your women suffer too much."

Yao Kun nodded and sighed: "She has been with me for so many years, and she has indeed been wronged a lot."

"Hey, do you want to know who she is?"

Qiu Xu smiled and said, "What I want to know is terrible..."

"However, I'm afraid I won't be able to keep the secret, so I will know when you announce it to the outside world."

Yao Kun smiled and shook his head, and said: "Tomorrow morning, I will return to the capital to do "I often go home and see" and the recording of "Laugh in the Sea".

He added: "The promo of "The Wilderness" will be released in early January."

"As far as I know, Director Fang Shigang deliberately took some additional shots based on the artistic conception of Cang Hai Liao."

Qiu Xu smiled and said: "This song is worthy of him doing that."

"With this song alone, I can assert that adding tens of millions to the box office of "Cao Mang" is at least..."

Next, the two focused on the selection of actors for the TV series "Never Disturb", as well as subsequent filming and publicity work.

Yao Kun said that he would use his resources to cheer for this TV series.

Qiu Xu suddenly thought of something and said with a smile: "Brother Kun, if you announce your marriage status next year, you can consider inadvertently leaking it out when you are visiting the crew of "Never Disturb" or promoting it for the crew."

Yao Kun is a happy one, saying: "Qiu Xu, you can really do it, don't miss any opportunity you can take advantage of."

"The announcement of this news, my team and I will definitely consider and plan in detail."

"When and how to announce it, I can only talk about it then..."

After having dinner with Yao Kun, Qiu Xu left the Binhai Hotel.

On his way to the sultry night bar, he received a call from Tan Ya.

"Qiu Xu, Tang Haoyang invited us to try out the finished dog commercial tomorrow..."