The King of Advertising

Nearly ten o'clock on Saturday morning, Qiu Xu waited for Xing Jinhua from the good master company at the Xinya Teahouse near the Century Garden Community.

Seeing Xing Jinhua with a stern face and sitting down opposite with expressionlessly, Qiu Xu smiled lightly: "Sister, are you being trained by your boss? Or were you touched by someone when you went out?"

Xing Jinhua snorted softly, and said sarcastically, "Qiu Xu, don't understand that you are being confused. You are mad at you."

"Five hundred thousand?!"

"You dare to open this mouth."

"Your idea is not much better than the previous two ideas, or even worse."

"At the time, it was 150,000, or two ideas. How long has passed, it has soared to 500,000!"

"Qiu Xu, are you drifting too hard?"

Qiu Xu smiled softly and said without rush, "Sister, you know, I was a newcomer at the time and didn't know the exact value of my creativity, so I sold the two ideas for 150,000. "

"Sister, if you have taken a big advantage, you should steal it, and not use the price at that time to measure my current offer."

Qiu Xu took a sip of tea and said word by word: "Mr. 300,000, sister, you must have heard of my name, right?"

Xing Jinhua snorted again, and said, "The name of Mr. 300,000 you are so proud of, why do I sound ridiculous?"

Seeing Qiu Xu's face darkening, Xing Jinhua turned to say: "Qiu Xu, even with your current creativity, someone really makes a fool of buying 300,000 yuan..."

"But suddenly jumping from three hundred thousand to five hundred thousand, this leap is too big, right?"

The words of the other party made Qiu Xu a little unhappy.

He said faintly: "The person who decides to buy 300,000 creative ideas, if they are a fool, they will certainly not be able to do that.

"Sister, you are in charge of the market, and there must be someone in the department doing market analysis and advertising effect investigation."

"My previous two advertising ideas are worth three hundred thousand or five hundred thousand, you should be very clear in your heart."

Qiu Xu added some tea to Xing Jinhua and himself, and then said: "Sister, the email I sent last night was because of the good cooperative relationship between the two parties, I gave you the first choice."

"You think my offer is outrageous, so you can ignore it."

Seeing Qiu Xu put on a posture of commercial negotiation, Xing Jinhua also bargained and said: "This idea still has something to do with it. It happens to form a trilogy with the first two ideas."

"It's only half a million, it's impossible."

"Well, one hundred fifty thousand."

Qiu Xu smiled and said: "Sister, I suddenly understand why a company that belongs to a strong company in the industry like Good Master Pet Food has always been an old customer of Sijia Advertising."

Xing Jinhua asked back: "Then why do you say it?"

Qiu Xu bluntly said: "Sijia Advertising is a small advertising company, and its advertising costs are relatively cheap."

"Sister, is that so?"

Xing Jinhua was silent and acquiesced.

She picked up the tea cup, took a few sips, and sighed softly: "Our main marketing promotion before was almost all used by distributors and sellers."

"According to our survey, most pet owners buy pet food without looking at the brand, mainly based on the owner's recommendation, as well as price and other factors."

"So, in terms of advertising investment, you can save while saving. As long as you maintain a certain degree of exposure, you can."

"but……"

Xing Jinhua met Qiu Xu's gaze and said: "Your two advertisements are indeed very effective."

"According to our market research, nearly a quarter of those who came to buy our dog food just saw these two advertisements and directly selected our brand of dog food."

Qiu Xu said with some complacency: "The ideas I produce must be exquisite products and they are worth the money."

Xing Jinhua nodded gently and said, "I don't deny this."

"It's just that half a million, which is too high."

"Qiu Xu, we are now cooperating on a big advertisement of 3.5 million yuan. Your idea should be included."

Qiu Xu said frankly: "Sister, let me tell you the truth, 3.5 million yuan, which seems like a lot, but we really can't make a lot of money."

"You know what little mischief put in that advertisement, right?"

Seeing Xing Jinhua nodded, Qiu Xu said with emotion: "A full three million. The problem is that Tang Haoyang not only didn't make any money, but he also made hundreds of thousands of them."

"The complexity of this, sister, you know a little bit."

Qiu Xu asked sincerely: "Compared with the total investment of the little naughty advertisement based on the scenes of the big robbery and the number of dogs, how much do you think we can deduct from the 3.5 million yuan? "

He added: "We are just trying to take the opportunity to promote ourselves and make a shout."

Xing Jinhua said with a look of disbelief: "Tang Haoyang didn't make money. It was because he hired two director teams, and because Tang Haoyang had a few directors in the early stage, wasting a lot of time."

"Do you really think I don't know anything?"

"and also……"

Xing Jinhua said with a mocking expression: "We provided free accommodation for the big robbery crew, as well as support for commuting vehicles, so that the crew can save two to three million yuan, which is at least."

"Qiu Xu, do you still dare to say that you don't make money?"

Qiu Xu said nonchalantly: "You must not make as much as you think."

He further argued: "With more than two months and so much energy and manpower invested, if you shoot and produce general advertisements in a half-month cycle, it will be enough to complete five advertisements."

"For five ads, I made two million in creative and production income, which is more than enough."

Xing Jinhua made a soft cut and said, "If you want to do that, why don't you have to rob the bank to measure it. You rob it every 20 days, and you can rob millions or tens of millions at a time."

"Don't say some, you say a truly honest price."

Qiu Xu pretended to fight, and said with a decisive expression: "For the sake of our sincere cooperation, I slashed myself, four hundred thousand!"

Xing Jinhua shook her head, stretched out two fingers, and said, "Qiu Xu, I won't lie to you. This is the highest authorization I have, only 200,000."

Qiu Xu just smiled and said, "Then don't talk about it."

"Sister, there are a few small pastries here that taste good. Would you like to try them?"

Xing Jinhua shook his head again, and solemnly said: "Qiu Xu, I also got an instruction, that is, I must keep this idea with a good owner and not be bought by competitors' mischief."

"Oh……"

Qiu Xu gave a long oh, and asked playfully: "What if I sell it to a little naughty at a price of 500,000?"

Xing Jinhua said solemnly: "The chairman said that selling advertising ideas to competitors during the cooperation period is a great disrespect for our good masters. It is necessary to reconsider the cooperative relationship between the two parties."

She reminded: "Qiu Xu, according to the big robbery cooperation agreement signed by our two parties, we have the right to propose three amendments to the commercial film."

"If we are still not satisfied after the amendment, the subsequent one million balance payment can not be paid."

"Of course, in that case, we also have no right to use the big robbery advertisement you shot."

Xing Jinhua added: "Now, you have only received our first payment of one million."

"If this idea is not agreed, the second payment of 1.5 million will definitely be delayed indefinitely."

She continued to warn: "Qiu Xu, will Little Naughty really spend half a million for your creativity?"

"That guy Lu Hong is very shrewd. He probably told a lie in order to destroy the good cooperative relationship between us."

Qiu Xu picked up the tea cup and took a sip of tea with a calm expression.

He gently put down the tea cup and asked, "Sister, is this what your chairman meant?"

Xing Jinhua nodded and said: "What he meant on the phone is almost like this."

"Qiu Xu, you only earn 200,000 less. After the big robbery advertisement is settled, you can cooperate with Little Naughty."

"There is no need to froze the relationship now."

Qiu Xu snorted heavily and said, "Sister, this has nothing to do with a little mischievous company. Since there is no fixed partnership between us, it is my freedom and right to sell my ideas to which company."

"Because of the cooperation between the two parties, I specifically notified you and gave priority. Unexpectedly, you used the advertisement of the big robbery as coercion..."

Speaking of this, the anger in Qiu Xu's heart is getting bigger and bigger, a feeling of being offended, harassing his whole body.

"If you are welcome, you should be very lucky to be able to cooperate with me."

"I didn't expect that during an ordinary negotiation, you would use threats to buy and sell..."

Xing Jinhua couldn't help retorting: "Qiu Xu, you use our competitor's mischievousness as a guise to raise the price by 500,000 an idea. How glorious is it?"

Qiu Xu cut and said, "Isn't it a normal commercial negotiation method to use competitors to raise prices?"

"Besides, you can choose not to buy it."

"I hate other people's coercion..."

"My dignity cannot be offended..."

After a pause, he suddenly decided: "The cooperation between the heist and your company is cancelled."

"According to the agreement signed by both parties, I will return your previous advertising investment and pay a 50% penalty for the initial investment."

Seeing that Qiu Xu didn't seem to be telling lies, Xing Jinhua shouted in amazement: "Qiu Xu, are you crazy?"

"This is not a time to act impulsively, this is an advertisement with an investment of 3.5 million yuan."

"Once you don't cooperate, this loss, this consequence..."

"I can take it!"

Qiu Xu stood up and said arrogantly: "I can fully afford the loss of three or four million yuan."

"We can also contact another competent pet food company to stop the loss..."

He suddenly remembered a scene in many film and television dramas, and said forcefully: "The next thing, my lawyer will talk to you..."