The King of Advertising

On Tuesday morning, Qiu Xu came to Xiangtai Building.

He first went to the Sijia advertisement next door and learned that Tan Ya had gone to Fei Lin’s sculpture studio. He estimated that he would not be able to return for a day, so he called Song Yao, Qu Moli, Lin Xi, and Ou Yuan to him. office.

"In the entire chain of the advertising industry, creativity, production and delivery are the three most critical links."

"At present, we only have serious deficiencies in advertising."

As soon as Qiu Xu expressed this sentence, Qu Moli asked excitedly: "Mr. Qiu, is the company planning to establish an external liaison department?"

Qiu Xu nodded lightly and said: "With this idea, if the company wants to grow, this link cannot be blocked by others."

"However, this will not be built overnight."

"I think, start with the Internet and new media."

Qiu Xu chuckles and said: "Compared with traditional advertising channels, the barriers to entry are low and the barriers are small."

"Furthermore, when this piece of operation is done well, the impact that has erupted is no less inferior than traditional channels, and it is even worse."

Qu Moli echoed: "It is indeed."

"Smart phones are becoming more and more popular and have replaced the functions of TVs and computers in many ways, especially for office workers and students."

Qiu Xu gave a hum, and said, "My idea is to open the company's official account and official Weibo as a propaganda position."

"Simultaneously……"

He looked at Qu Moli and said, "I will discuss with President Tan and provide you with a certain amount of financial support on a regular basis to expand online publicity channels."

"In this area, it is best to achieve such an effect. You can make one thing a household name and popular searches overnight."

Qu Moli pondered and said, "If you want to do this, you have to master online publicity resources."

"I can't do it alone, I have to have some assistants..."

At this moment, there was a knock on the door.

Qiu Xu shouted to invite in, and he saw Zhang Huize push the door and enter.

"Mr. Qiu, excuse me."

Zhang Huize said politely, his eyes turned to Qu Moli, and he urged with dissatisfaction: "Qu Moli, the time for departure has passed."

Qu Moli looked at Qiu Xu with some embarrassment.

Qiu Xu waved her hand to indicate that she could leave.

When Qu Moli and Zhang Huize left the office, Lin Xi said angrily: "What does this director mean?"

"Knowing that you called Jasmine to talk about things, he still came to call someone."

Song Yao also whispered, "Jasmine is busy during the day, and she doesn't have time to deal with Luyuan's online promotion work. She is busy at night when she comes back."

"As far as I know, she hasn't gone home to sleep for many days."

Qiu Xu obviously felt that the new Director Zhang didn't have a cold for himself.

He can also understand.

After all, the other party needs to work hard to prove himself under the strong pressure he exudes.

However, Qiu Xu still feels uncomfortable for not giving face.

"Mr Tan's recruitment plan has already started, and it is expected that more than one new creative employee will be hired after the Spring Festival."

"During this time, I can only work hard for Jasmine."

Qiu Xu explained, looking at Lin Xi, and said: "Xixi, this public account, official Weibo or something, you come to apply."

"You and Ou Yuan will be responsible for the content update and maintenance after the opening."

Lin Xi and Ou Yuan responded in unison.

Qiu Xu looked at Song Yao again and said, "For the online promotion of Luyuan Beverage, please work hard and help Jasmine more."

"No problem." Song Yao answered readily.

"One more thing, Luyuan Beverage's Spring Festival advertisement..."

Qiu Xu said with some regret: "In the past few days, I have never thought of a great idea."

"There is not much time before the Spring Festival. If it doesn't take any longer, I can only rely on the youth and the excitement."

"such……"

He stated: "A young man opened a bottle of drink and took a sip, as if drinking a magic drink..."

Qiu Xu gestured with both hands and said, "He performed a wonderful street dance."

"After the performance, this young man was very satisfied, and threw the drink in his hand out of the camera..."

"The next shot, a guy, took the drink thrown from outside the camera and took a big sip..."

"He is very energetic and performed a wonderful skateboarding."

"Later, he handed out the drink..."

"A young girl took the drink, took a sip, and played the piano very passionately."

"She passed the drink out again..."

Qiu Xu introduced Song Yao, who was listening carefully: "It's this mode, to deliver drinks and show off wonderful things."

"The last is a split screen full of screen..."

"A lot of teenagers are holding drinks together, yelling to drink Lvyuan, the show is wonderful, and the new year is happy."

"Song Yao, I want you to write this ad copy?"

Song Yao nodded vigorously and said in a loud voice: "Mr. Qiu, promise to complete the task."

Qiu Xu smiled and reminded: "When you draw a sketch, you should pay attention to one detail. When you drink a drink, don't put your lips on the mouth of the bottle, and leave some distance."

"Because beverages are transmitted to each other, it is easy to associate, that is the same bottle of beverage, so pay attention to the details of hygiene."

"Also, the skills to show must be young and passionate, such as slow Go, painting, calligraphy, and embroidery. Try not to be selected."

Song Yao nodded his head again and said, "Mr Qiu, I remember it."

Lin Xi couldn't help but chuckle and said, "Drink the drink some distance from the mouth of the bottle, so you can think of this."

"Details determine success or failure." Qiu Xu praised himself...

At ten o'clock in the morning, Qiu Xu called Nie Guowei, the naughty pet food.

After the connection, Qiu Xu first said: "Chairman Nie, I have consulted a lawyer. The dispute between me and the good owner company will not affect any operation of the dog food advertisement for the big robbery."

"So, we can sign a formal cooperation agreement."

"this is a good news."

Nie Guowei's old voice came from the phone, "If it is convenient, we will go to your studio to sign the agreement in the afternoon."

"Are you still in Binhai?" Qiu Xu was a little surprised.

"Still at the seashore."

Nie Guowei explained on his mobile phone: "Come here, by the way, I will rectify the company's office here, and see you some old friends."

Qiu Xu said happily: "It's great. I just have an important thing to talk to Chairman Nie."

"Then we will see you this afternoon..."

As soon as Qiu Xu put down his cell phone, Xie Cong and Liang Bing came together.

They did not come empty-handed, they also brought gifts such as fruit baskets, royal jelly, and American ginseng.

This is obviously a gift for the patient.

Qiu Xu explained with some embarrassment: "That night was purely a false alarm. I just caught a cold and I was tired."

Xie Cong laughed haha ​​and said: "It's just a false alarm, which is even more good news. New Year's Day is approaching, and these will be New Year gifts."

"Then I would like to thank you."

Qiu Xu said politely, looked at Liang Bing, and asked, "Aren't you in charge of store investment and other work on Dingdong.com?"

"Why are you free again, come to me with Mr. Xie?"

This anger in Liang Bing's heart.

Do you want to see me?Still dislike me?

However, she didn't show it on her face, and said with a smile: "Haitong Electronics sponsored Xiangjiang TV's "Super Singer" annual finals and other columns."

"In order to cooperate with this sponsorship, Haitong Electronics decided to jointly hold a large-scale promotional event with our Dingdong.com."

"This event has both Haitong Electronics' concessions and Dingdong.com subsidies. The promotion is very strong?"

Qiu Xu asked directly: "How much discount can it achieve?"

Xie Cong replied with a chuckle: "Different products and models have different discounts."

"However, even the latest products can achieve a 20% discount. Some slightly outdated models and some overstocked products can achieve a 40% discount, or even lower."

Liang Bing took the words and said: "We think about this promotion opportunity on Dingdong.com to conduct a wartime inspection on the cooperation of various departments of the company, as well as warehousing, logistics and many other aspects."

Qiu Xu said, "You are looking for me because of?"

Liang Bing said solemnly: "Now all shopping websites are full of discounts and vouchers flying randomly."

"Aren't you full of golden ideas."

"We would like to ask, do you have a good promotion plan? The one that can surprise consumers."

Qiu Xu chuckled and said: "Now there are too many promotional routines on shopping websites. First increase the price and then promote. There are also restrictions and restrictions."

"Even if you give it away for nothing, consumers will doubt..."

Speaking of free gifts, Qiu Xu couldn't help thinking of the idea of ​​attracting customers to recharge his uncle.

"I do have a promotion plan."

Without waiting for the other party to inquire, Qiu Xu said directly: "It's free!"

"For example, when a consumer buys a high-definition color TV, they will receive a voucher of the same value."

"Moreover, this voucher is equivalent to the consumer's top-up money, without any restrictions, it can be used throughout the venue."

"But it is not allowed to be realized."

Qiu Xu added: "This is equivalent to a Haitong Electronics product, with a 50% discount for the entire audience."

Upon hearing this, Xie Cong and Liang Bing looked at each other and fell into thinking...

Thinking that there is no Double Eleven Festival in this world, Qiu Xu hesitated and suggested: "Domestic e-commerce companies are still accustomed to holding various promotional activities on festivals such as National Day, New Year's Day and Spring Festival."

"This year, Dingdong.com can use Haitong Electronics' big promotion as a pilot, and try to invite more merchants to participate next year."

"In the future, fix this date, such as November 11, or December 12..."

"If possible, combine Taobao and everything to create a carnival shopping festival exclusively owned by e-commerce..."