The King of Advertising

Chapter 358 The Difference Between Fifty Steps and Hundred Steps

The next morning, Qiu Xu, holding a briefcase, walked into the studio and saw Qu Moli eagerly greeted her.

"Asleep in my office again?"

Qu Moli smiled happily, and said, "I must be worthy of the hard work you gave me."

She added: "Don't worry, every hair I lost will be picked up so that no one will misunderstand it."

Qiu Xu snorted and entered the office.

He sat on the sofa in the reception area and said to Qu Moli who followed up: "Although most of your ideas are horrible, but a few have some merits."

"Really?"

Qu Moli diligently made a cup of tea for Qiu Xu, and urged: "Hurry up and talk about it. What are the ideas?"

"What are the advantages?"

"During this period, none of my people have any confidence at all."

Qiu Xu held his teacup and warmed his hands a little.

Last night, a cold current shrouded the coastal area one night south, directly pulling the minimum temperature below zero.

Fortunately, it hasn't snowed yet.

Qiu Xu chuckled softly: "Jasmine, just your skinny face, who can hit you?"

Without waiting for the other party to change his face, Qiu Xu immediately said: "Let me talk about the originality of that mattress..."

Qu Moli is not good at seizures, so I have to listen to Qiu Xu seriously: "In order to highlight its comfort, you designed a young couple to quickly fall asleep under the eyes of the clerk during the experience."

"This idea is still very good."

Seeing joy on Qu Moli's face, Qiu Xu belittled and said, "It's just that the process you describe is a bit too plain."

"Under the bragging introduction of the clerk, the two lay on the bed, followed by a few scenes describing how comfortable lying on this mattress was, and then falling asleep."

Qiu Xu paused, and the instructor said: "Jasmine, although the advertisement is short and concise, the theme is prominent."

"But sometimes, it's still necessary to pave the way for the plot, start and turn."

"You might as well design this ad like this..."

Qiu Xu thought about it and said: "The young couple kept talking about the high price of the mattress, too hard, and not the color they like."

"The clerk is just a cool expression, please lie down and experience it."

"This little couple still talks endlessly..."

"The clerk directly reached out and pushed them..."

"The two people who fell on the mattress are not angry but happy, with exaggerated and comfortable expressions on their faces, showing the lens you designed."

"The clerk who saw this scene proudly said, and took another order!"

Qiu Xu looked at the pensive Qu Moli, and said: "Such a plot design, mattress manufacturers that are not too demanding should accept it."

Qu Moli nodded lightly and said, "Qiu Xu, don't mention it, the plot is indeed much better after the change you said."

Qiu Xu smiled, and then said: "According to your advertising intention, I thought of a print advertisement for a mattress."

"Hurry up and listen." Qu Moli urged again.

Qiu Xu opened the briefcase, took out a few A4 papers, took out one and handed it to her.

Qu Moli took a look at the paper and found that it was a simple stroke drawn with a sketch.

There was a mattress under the window, and a guy in tight night clothes was lying on the mattress and slumbering.

One leg of this guy is still on the windowsill.

Qu Moli couldn't help but happily said, "The stupid thief sneaked into the house, but fell asleep on the mattress."

"As always, Qiu's exaggerated and funny style."

She handed the paper to Qiu Xu and said in amazement: "Qiu Xu, you really have a bit of a piece of cake. You can't accept it."

Qiu Xu didn't pick up the paper and said, "This graphic design is a collaboration between you and me. You are the first and I am behind the signature."

"Whether it can be sold, and how much it will cost, depends on your true ability."

"But the distribution of benefits, you four and six."

"Really?" Qu Moli was eager to try.

Qiu Xu made a light cut and said, "Furniture companies are very stingy, and they certainly can't sell for 300,000 yuan. If this advertisement is left in my hands, it will hit me."

"It's better to sell under your name to make some money."

Qu Moli smiled and said: "The furniture company mainly does exterior wall advertising and in-store advertising. Your price of 300,000 yuan is really too high for them."

"Leave it to me, I promise to sell it at a good price."

She asked again: "Hey, are there other ideas that come into your mind?"

Qiu Xu nodded and said, "The creativity of fruity tea is quite okay."

"A small bag of fruit-flavored teas of different flavors are steeped in an ordinary teacup. During the process of holding them up, the teacup becomes a teacup made of that kind of fruit."

Qiu Xu praised: "This idea is really possible, and manufacturers are likely to adopt it."

Upon hearing this, Qu Moli was full of excitement.

Finally, there is an advertising creative that won Qiu Xu's approval without magic changes.

Excited, she saw Qiu Xu pulled out another A4 paper.

This is a simple stroke of a quadruple.

Drawing on the paper is a cute teapot deformed from bananas, oranges, apples, peaches and other fruits, with a label of fruity tea attached to the lid.

Qu Moli understood at a glance that this meant the taste of fruity tea, as if it were brewed from real fruits.

"With this print advertising design, it should sell better."

Upon hearing this, Qu Moli asked tentatively, "Or in the name of me and you, you six and four?"

Qiu Xu shook his head and smiled: "This advertising design is all yours, I don't take advantage of you."

"However, if my name is added to make the sale price higher, I have no objection."

"But I don't want the benefit of this advertisement."

Qu Moli laughed and said, "How can this be?"

"I am self-aware. I signed your name. Originally, it sold for a maximum of 20,000, but it is likely to soar to 100,000, 200,000."

"you deserve this."

Qiu Xu waved his hand again, refusing to say: "I said no, I just don't. Next, let me talk about one of your ideas."

Qu Jasmine, who was very energetic, did a good job in an upright manner, just like a primary school student listening carefully.

"This is your advertisement for soy sauce."

"Several food critics gathered in a popular restaurant to taste the food."

"They are very satisfied with the dishes, and specially invited the chef out to ask him the secret of making the food so delicious."

"Then the chef took out a bucket of soy sauce with a proud look."

Seeing Qiu Xu's uncontrollable expression, Qu Moli pouted a little aggrievedly and said, "I am borrowing from your exaggerated and funny style. Is it really that funny?"

Qiu Xu held back a smile and said: "It feels ridiculous, because the distance between soy sauce and a table of food is a bit far away, and the correlation is a bit poor."

"But objectively speaking, your idea is still good."

"I can say that I was deeply inspired. I have come up with an idea for the company I came to yesterday."

"Blindly, a listed condiment company."

Qu Moli said expectantly: "Tell me about your creativity and let me study hard."

Qiu Xu took a sip of water from his teacup, and slowly said, "The condiment advertisement I think is called the chef's secret."

"It is not uncommon in the cook world that apprentices and masters of the church are driven away."

"Therefore, many chefs like to keep that hand to prevent the restaurant owner from crossing the river and breaking the bridge."

"The chef in the advertisement is such a person."

"He has a magical seasoning that he configures himself. Just add a little to the dish to make the taste of the dish special and strong."

"This magical seasoning makes other chefs in the back kitchen, as well as the restaurant's competitors, especially greedy, and do everything possible to get it."

"this day……"

Seeing that Qu Moli was very engaged, Qiu Xu chuckled and continued: "In the vial that the chef never leaves, the magic seasoning is used up."

"Everyone in the back kitchen who saw this scene contacted secretly and said that the chef was about to reconfigure the magic seasoning..."

"The chef went out and went to the market to buy various spices. There were a few more tails behind him, and there were drones secretly monitoring in the sky..."

Seeing Qu Moli's expression a little surprised, Qiu Xu explained: "The style of this commercial is the style of a spy blockbuster."

"The magical seasoning surrounding this chef, not only tracking, but also surveillance drones, military binoculars, and cockroaches with monitors installed on their bodies will all appear on the stage."

"I'm also thinking about arranging a fight. The manpower arranged by different competitors will meet each other on the top of the first floor."

"KaKa's wonderful fight..."

Seeing Qu Moli's small mouth opened, Qiu Xu immediately said: "The devil is one foot high, and the road is one foot high."

"The magical seasoning recipe and configuration process that the chef configures seems to have been stolen."

"But in the end, the chef poured all the spices in the vial into the trash basket, and then took out extra flavors of chicken essence, five-spice powder, soy sauce, oyster sauce, etc., and remixed a bottle of truly magical spices."

"Jasmine, what do you think?"

Qu Moli closed her mouth, clapped her hand and said, "Wonderful, wonderful, just listen to what you really said, I want to see the commercial."

She sighed: "Qiu Xu, I have completely convinced you."

"The difference between a hundred steps and fifty steps is really a huge difference."

"Exaggeration to the extreme, you will become a master."

"I've only walked fifty steps, but it's nothing..."