The King of Advertising

"Based on the sales of Fuchi Real Estate in the first three years in the first three years and the current real estate market, we expect..."

Zhan Hejun made a gesture, "In the first quarter of the coming new year, sales can reach 80 billion."

"It's just that for some reasons, the company needs to substantially increase the amount of money collected..."

Zhan Hejun made another gesture, and then said: "I set the company's sales target to double, 160 billion."

Hearing this number, Qiu Xu almost bit his tongue, and he took a cold breath because of the pain.

Oh, it's not 8 million to 16 million, nor is it 800 to 1.6 billion, it's a doubling of 80 billion.

Qiu Xu does not know how big the domestic real estate digestion capacity can be in a quarter.

But for this volume of sales, it is absolutely difficult to double again.

"Qiu Xu, if you design a sales plan, sales can reach the lowest passing line."

"One hundred and twenty billion..."

Zhan Hejun stretched out his five fingers and shook it, and said, "I will give you 50 million in reward."

"To reach the target value of 160 billion, I will give you 100 million."

"A record break of 200 billion, I will give you 200 million."

This one hundred million, two hundred million is indeed tempting, but Qiu Xu also understands that this money is really hard to get.

At this time, Gu Dewei, who was in a complicated mood, said sighfully: "Mr. Qiu, I miss the nearly 300 employees of Shenghai International, who have been busy for a year from start to finish, and the profits made are not yours. It’s a lot of money."

Qiu Xu smiled faintly, made a please gesture, and said, "Mr. Gu, you can ask someone in your company to give Mr. Zhan an idea to double the sales."

"I think Mr. Zhan must be very happy to pay you 100 million yuan."

Gu Dewei laughed and waved his hand: "It's not that I am arrogant, it's just a problem that Fuchs Real Estate's own marketing team can't solve, and my Shenghai International can't do it either."

"Mr. Qiu, this matter can only depend on you, you have this diamond diamond."

Zhan Hejun also nodded and confessed: "You two, several marketing teams in the company have also submitted several marketing plans to me."

"But there is no plan that can give me enough confidence to achieve this sales target."

Facing Zhan Hejun’s gaze, Qiu Xu pondered and asked: “Mr. Zhan, in order to achieve this amazing sales target, Fuchi Real Estate should also have an amazing promotional price, right?”

Zhan Hejun nodded and said: "Yes, we are going to carry out an unprecedented 25% off sale!"

Qiu Xu asked excitedly: "Seventh five of the current sales price?"

"Seventh-five of the opening price!"

Qiu Xu is depressed, and he is happy.

He was puzzled and said: "Mr. Zhan, as far as I know, your company's real estate is now selling at 20% and 15%."

"Plus the messy concessions such as delivery of decorations, home appliances and furniture, free property costs, half-deed tax, 50,000 yuan for 100,000 yuan, limited time limited special room, etc., such a discount..."

Zhan Hejun took the words and said: "Twenty percent off."

"For the houses sold today, if all the discounts are added, it is equivalent to a 20% discount."

"My big sale of 25% off, although not superimposed on other discounts, it is actually five points cheaper."

"For the total price of a house, a five-point discount is a lot of money for ordinary residents."

Qiu Xu reminded: "Mr. Zhan, because of the bonus of the Fuchi brand, the opening price of your company's real estate is much higher than that of the real estate developed by local real estate companies."

"Even if it is a 25% discount, if other real estate companies also follow up on promotions, it will not show much price advantage."

Zhan Hejun was silent for a moment, and sighed lightly: "Qiu Xu, this 25% discount is already the biggest promotional discount I can get."

"House prices across the country must be stable, Qiu Xu, do you understand?"

Qiu Xu was a little surprised.

He pondered for a moment, and then asked, "Even if the agent sells a house at a 25% discount, there will be a commission, right?"

Zhan Hejun smiled and said: "This is natural. The commission of front-line sales staff will not only not decrease, but to stimulate their enthusiasm, it will be improved."

He also introduced: "Generally speaking, we will mention two to five points according to the specific situation of the real estate, as the performance of the entire sales team, incentive bonuses, activity costs and so on."

Qiu Xu thought about it: "Two to five points are a lot. If it can be discounted to buyers..."

Thinking of this, a plan emerged in his mind.

"Mr. Zhan, let me ask again, if someone lends you money for three months or six months, how much interest are you willing to pay?"

Zhan Hejun was a little surprised at Qiu Xu's question, but he said frankly: "It depends on how much the other party borrowed."

"If it is more than 1 billion, I am willing to pay ten points in interest."

"If I need money urgently, twelve or fifteen points can be discussed."

He asked expectantly: "Qiu Xu, do you have some ideas?"

Qiu Xu nodded and said: "There is indeed an immature idea, that is, online sales and national marketing!"

Zhan Hejun frowned slightly and said: "The house is a product that has its own characteristics. Every buyer basically makes up his mind to buy after field inspections and further inspections!"

"As for the full-staff sales you mentioned, there used to be a real estate company that gave sales tasks to everyone in the company, from the general manager to the office clerk."

"This method has caused complaints from all over the company..."

Qiu Xu corrected: "Mr. Zhan, I'm talking about national sales, not full sales!"

"Oh, please explain one or two more carefully!" Zhan Hejun was interested.

Gu Dewei also pricked his ears carefully.

Lin Xi served Qiu Xuxin a bowl of hot lamb soup to prevent him from being thirsty.

Qiu Xu organized the language and said: "When I say online sales, I mean building a listing website."

"Consumers can view all the sales listings of Fuchi Real Estate nationwide through mobile phones or computers."

"It is best to establish a VR simulation system, which allows you to view the panoramic view of the real estate and surrounding facilities personally, and to see the internal structure of each suite remotely."

At this time, Gu Dewei interrupted and introduced: "Mr. Zhan, the idea that Mr. Qiu said can be fully realized with today's computer technology, and it is relatively easy."

Zhan Hejun hummed softly, and listened to Qiu Xu continuing: "The establishment of such a listing website is to facilitate consumers to select and reserve rooms online."

"Let me talk about national sales, such as myself..."

Qiu Xu used himself as an example: "I selected a house in the colorful mansion on the Internet, and according to the company's requirements, I paid a deposit of 50,000 or 100,000."

"In this case, I became the agent of this house."

"Whether I bought this house myself, or introduced my relatives, friends or others, I can get a commission of two to five points for this house..."

Qiu Xu added: "I took the deposit of 50,000 to 100,000 and the commission figure of two to five points."

"The specific number, Mr. Zhan needs to be calculated."

Zhan Hejun nodded and said, "I understand."

He urged: "Qiu Xu, please continue, what you said has already aroused my strong interest."

Qiu Xu took a sip of mutton soup, and then said: "If this house is bought by someone else who has nothing to do with me during this period, my deposit will be returned, and I can get a compensation of 10,000 yuan in cash."

"Now that the half-year deadline has come, this house has not been sold, and the deposit is returned, I can still get ten points of interest."

Qiu Xu smiled lightly: "In this case, I will not suffer a loss, even if I wait for half a year in vain, there will be considerable benefits."

"If I bought the house by myself, it would be a bit cheaper. I happen to have friends or relatives who I know or someone else who buys a house, and I can still earn such a windfall commission."

"It can be expected that under the lure of interests, basically all people have become part-time real estate agents of Fuchi Real Estate."

Qiu Xu analyzed again: "With the current strength and prestige of Fuchi Real Estate, the person who places the deposit will not worry that this is your trick to get around the money..."

He pretended to be suspicious and asked, "Mr. Zhan, this user deposit won't make you tempted. I want to leave now?"

"How is this possible, then am I going to die."

Zhan Hejun laughed haha ​​and said: "I just take out one or two real estate under development, which is enough for the deposit paid by all users."

"Online house selection! Part-time broker for all people!"

Zhan Hejun repeated, tapping the table lightly with his fingers, and nodding sternly: "This is the boldest and most aggressive marketing plan I have heard so far!"

"Also..."

He said in a heavy tone: "I personally feel that the most promising plan for successfully achieving sales targets."

Zhan Hejun looked at Qiu Xu and said with admiration: "Qiu Xu, President Gu, Dong Han, and Dong Xiang have praised you for your generous praise, it is well deserved!"