The King of Advertising

"Let's Go Home and See" is not so much an advertisement on Dingdong.com, as it is Yao Kun's personal music MTV.

In the advertisement, he wears clothes with the Dingdong logo, and gives items ordered by a woman to her parents.

Noting the disappointed look of the old man, after Yao Kun left, he called the woman and said, "Your parents are in good health. They also like the gifts you gave."

"It's just that what the old man hopes most is that you can go home often..."

With these words, music sounded.

Accompanied by singing, Yao Kun, like a little bee, shuttles between families, sending warmth and gifts.

Gradually, he was deeply affected by the expressions and eyes of his family who hoped to become disappointed.

Yao Kun, who completed the endorsement work, restored his original identity, and said with deep feeling to the staff who followed: "Take down the following schedule, go home, I want to go home..."

Yao Kun finally returned home, accompany his father to drink tea and chat, and help his mother cook.

The unconcealed happy smiles on his parents’ faces made Yao Kun very guilty and self-blaming...

At the end of the advertisement is a warm reminder from Dingdong.com that the best gift is to go home often.

In this advertisement, Yao Kun actually went out of the circle and played in his true identity.

The content of this filming was proposed by Yu Luhua, and after obtaining Yao Kun's opinion, it was changed after reporting to Qiu Xu for approval.

I have to say that as a well-known advertising director in Binhai, Yu Luhua has a few brushes in camera control and emotional promotion.

After reading this advertisement, Qiu Xu's nose was a little sore.

This reminded him of his parents and family before his new life.

"Own leaving is a relief for them."

Qiu Xu explained to himself in his heart and continued to watch the homecoming advertisement of Datong Express.

At the beginning of this advertisement, there is a somewhat cheerful atmosphere.

The heroine played by Mo Mo was infected by "Go Home and See" and decided to go home temporarily, but couldn't buy a ticket to go home.

She got into the large dog cage brought by the two courier brothers, and directly jumped the two little brothers.

Next, use quick editing, and then split the scenes of the screen to show the heroine's use of requests, threats, crying, seduction, bribery, performances, etc., which is to ask the little brother to agree to everything.

This paragraph made Qiu Xu a little bit jealous.

He couldn't think of Mo Mo's facial expression, it could be so colorful, it was even more than Emoji.

The two courier brothers who were forced to have no choice, after actively reflecting and fighting for the leadership, agreed to the request of the hostess.

Following this, it is the display of Datong Express' various transportation tools.

After thousands of miles of large trucks, medium trucks, small trucks, electric three-wheelers, and motorcycles, the hostess was finally safely sent to a beautiful mountain village...

At the end of this advertisement, it was a short animation of Phantom Courier produced by Datong Express.

A few simple characters "Datong Express, Serve You With Heart" appeared on the screen!

Qiu Xu patted his hands vigorously, then turned his head and said to Yu Luhua who was sitting next to him: "Director Yu, two wonderful works, you can see that your directing skills have improved a lot."

Yu Luhua said modestly: "Mr. Qiu, I have passed the award. The main reason is that your ad copy is well written."

"Everyone on the team feels that if you don't put up a twelve point effort and don't use 100% of your heart, you would be sorry for such a good copy."

Qiu Xu smiled lightly, and asked: "Director Yu, Mo Mo was filming the period when he asked for the courier, did NG have a lot of times?"

Yu Luhua smiled lightly and said, "In fact, the shooting was quite smooth, much smoother than I expected."

He added: "Mo Mo made very careful preparations in advance, and her acting skills are quite acceptable, not much worse than those capable actors."

Qiu Xu gave a light hum, looked at Peng Xiao, and said, "Director Peng, let's take a look at your finished work."

Peng Xiao got up and said politely: "With the Zhuyu of Director Yu in front, I am under great pressure now."

"I hope President Qiu will not be too disappointed after watching it..."

Peng Xiao connected the mobile hard disk to the high-definition screen in the reception room, and after a few simple operations, the bright picture covered the entire screen.

In Qiu Xu's view, the heroine played by Lulu is a success.

The swaying graceful figure, the exquisite and beautiful face, and the deep career line immediately caught Qiu Xu's gaze.

Even the look of the puppy she embraced was automatically ignored by Qiu Xu...

On the high-definition screen, the scheming man was very poorly pounced by a puppy for four or five meters.

After that, the puppy ran to the hostess with a small bag of dog food in his mouth...

At this time, an over-the-picture sound made "Naughty dog ​​food, delicious and unstoppable."

Qiu Xu patted his hand gently, got up and said to Peng Xiao: "The shooting and production are very good, and Director Peng has worked hard."

"There is an ad copy, please take a look first."

Following Qiu Xu's words, Lin Xi, who was sitting in the back row, handed Peng Xiao a printed copy of Holiday Tourism Group's hotel copy.

Qiu Xu looked at Yu Luhua again and said, "Director Yu, please come to the office with me..."

Yu Luhua followed Qiu Xu into the office, before waiting for him to ask, she said, "I have asked Lao Hu to find all kinds of talented young people for the Luyuan Drinks New Year's advertisement."

"He has a wide range of paths and knows many people, saying that he has found no less than ten candidates."

"I have checked one by one in the past two days, determined the candidate, and then I can shoot."

Qiu Xu said happily: "It's going to be a lot of hard work, so you can keep on working without stopping."

Yu Luhua chuckled and said, "Fitting Mr. Qiu's commercial is not hard work, but a kind of enjoyment."

"Furthermore, this is to make money for myself and my family. Thanks to your trust, Mr. Qiu, my team and I can have a fat year."

Everyone carried the sedan chair, Qiu Xu also smiled: "With Yu Dao's reputation in the advertising industry, how can I still lack a job offer."

"I also want to thank Director Yu for his support."

"Mr. Qiu, you are too polite. I am truly honored to be able to shoot your commercial."

Yu Luhua humbled and said with some indignation: "About the ten best advertisements, our Binhai selection matter..."

Qiu Xu waved his hand and said nonchalantly: "The result has already come out. Besides, if the prize is not awarded, it has no effect on me."

"This matter, let it pass."

Yu Luhua nodded and said, "That's true. When companies adopt advertising, they ultimately see whether the creativity is good or not and whether it can achieve the effect they want."

After a pause, he whispered again: "I just got the news that Director Liu Weitai announced that after New Year's Day, he will no longer cooperate with Zhongcheng Advertising, and will do it alone."

Qiu Xu snorted softly, and said with disdain and contempt: "I have specifically seen several advertisements he put on in recent months."

"As far as the level of shoddy production is concerned, it is estimated that the company can't stand it. Let him drive?"

Yu Luhua sighed and said: "Director Liu has the strength, but the demands on him have been severely relaxed in recent years."

"I hope this change can bring him back to the top..."

After discussing the shooting of Luyuan Beverage for a while, Yu Luhua left.

Subsequently, Peng Xiao was invited into the office.

After a brief discussion, Qiu Xu and him reached an agreement on the budget, filming and production work of the hotel.

Because the scenes and shooting content are relatively simple, Peng Xiao promised that starting from tomorrow, one day of preparation, one day of shooting, three days of post-production, a total of five days to complete all the work...

After sending Peng Xiao away, Qiu Xu felt lighter all over.

Several large pieces of work before the Spring Festival have finally been completed.

Other big robbery dog ​​food advertisements, chopsticks public service advertisements, and Haitong Electronics' "Hey, how are you" Spring Festival advertisements are all being filmed in an intense and orderly manner.

It's not too far away from being light and comfortable for the Spring Festival.

Qiu Xu, who was happy in his heart, put his leg on the boss table and hummed a little tune.

At this time, his cell phone rang.

Qiu Xu touched the phone and pressed it to connect.

"Qiu Xu, at one o'clock on Wednesday afternoon, please go to the school's media school and give a report to my students..."

Hearing this, Qiu Xu felt tight in his heart.

Damn, I forgot about it for a while.

Under the scrutiny of so many masters and doctoral students, what can be done if I accidentally expose myself to be ordinary, even a stubborn substance?