The King of Advertising

The so-called banquet is actually a working lunch with four dishes and one soup.

Professor Liu, Chairman Hong, and Qiu Xu were also located in a reasonably well-decorated restaurant at the east gate of Binhai University.

Originally, Lin Xi wanted to come with him.

Qiu Xu was worried that she might be embarrassed and affected her image in Lin Xi's heart, so she did not let her follow.

After the meal, the three of them drank another pot of tea, then chatted casually, wandering from the east gate to the university on foot.

Qiu Xu estimated that he walked for ten to twenty minutes before he entered a six-story building under the leadership of Professor Liu, walked up the stairs to the third floor, and walked into a classroom.

As soon as he entered the classroom, Qiu Xu was a little confused.

The classroom is not the kind of large lecture hall or lecture hall. It is a classroom, but it is full of people, at least 40 or 50 people.

Qiu Xu couldn't help asking softly: "Ms. Liu, do you bring so many students alone?"

Liu Jianbai smiled lightly and said: "I have 15 students in total. These are students from other tutors, and some have also come here."

"This shows that your popularity and appeal are okay!"

After saying this, Liu Jianbai walked to the podium, cleared his throat, and said, “Some students who usually pay attention to advertisements must have noticed that during this period of time, we have born a creative genius in Binhai.”

"His creative advertisements may be witty and exaggerated, making people smile; or novel and unique, making people memorable; or eye-catching and direct, making people unforgettable."

Liu Jianbo paused, his eyes turned to Qiu Xu, who was standing with Chairman Hong, and said loudly: "Now, I have invited this great god of advertising."

"Mr. Qiu Xu..."

In the warm applause, Qiu Xu carried his briefcase and walked onto the stage.

Immediately afterwards, Qiu Xu heard a small discussion sound mixed with applause.

He had noticed that a few people kept their eyes on him, and President Hong who was on the side shifted back and forth.

Qiu Xu immediately understood.

This should be his own youth, which makes some people think that President Hong is the great god that Teacher Liu said.

While Qiu Xu felt a little funny, the fear and fear that had always existed in his heart completely disappeared in an instant.

This may be the memory of previous singing performances, which gave him a crazy temperament.

The more people there are, the bigger the scene, the more excited.

Or perhaps, the dignity of these people in front of him gave him infinite pride and confidence.

There are almost half of the people in this room, and Qiu Xu glanced over it, but he didn't see anyone who looked more than seventy points.

Qiu Xu changed his mind and felt that this was a normal law.

Beautiful girls, from the beginning of kindergarten, have been constantly disturbed and seduced by male students.

This state continued until the university.

This academic performance will definitely be affected, the more beautiful the more affected.

If in Binhai University, one of the most famous universities in the country, its female graduate students or female doctors are beautiful one by one, then there must be a shocking reason behind it.

Qiu Xu, who was thinking wildly in his heart, waved his hand, and the classroom quickly became quiet.

Seeing that Professor Liu and Chairman Hong had already been seated in the front row, Qiu Xu bluntly said: "Dear students, promised Teacher Liu's invitation to come here. I am actually very sincere and frightened."

"Because I am facing you who are at the forefront of advertising and media theory research in the best universities in our country."

"During this time, I have been searching for intestines, thinking, what should I stand here to say?"

"What can you talk about that can stop you all at once, make you worship me, or even worship, and be shocked?"

Amidst a faint laughter, Qiu Xu said seriously: "I really thought so in the beginning."

"But after thinking for a long time, I haven't figured out what to say."

"Then I gradually lowered my requirements, and my confidence was gradually lost. Now I just ask, don't be knocked down by you in the middle."

"I know, you have this tradition."

This remark caused a burst of laughter on the scene.

When Qiu Xu said this, he was not aimless.

There are indeed several well-known social figures who gave speeches at Binhai University. They were either unable to speak to Dao halfway through, or were bombed away.

While waiting for the laughter to subside, Qiu Xu took out his laptop from his briefcase and connected it to the projector in the classroom.

"I won't say more nonsense. Because Mr. Liu didn't specify a theme, he said that he let me play at will."

"I am always a polite person, I am really casual, and I can say whatever I think."

"You have the right to have a small chat with me."

"I would like to ask you to taste two advertisements first. This is an advertisement that has just been shot and produced and will be put on the market before the Spring Festival."

Speaking of this, Qiu Xu reminded: "Because it hasn't been released yet, this advertisement is still in a state of confidentiality, please don't shoot and spread it out..."

With that said, the advertisement of Dingdong.com's "Go Home and See" has already been shown on the projection screen.

As soon as the two-and-a-half-minute ad was over, Qiu Xu clicked on the "Going Home" ad by Datong Express.

Qiu Xu observed that everyone in the classroom, including Professor Liu and Chairman Hong, took it seriously.

Moreover, they either show their approval or nod their heads from time to time.

The two advertisements were soon screened.

Qiu Xu glanced over the crowd and said: "Now you close your eyes and recall what the names of the companies and companies in the two advertisements are. Have you remembered?"

"remember!"

"Remember!"

Qiu Xu received nearly unanimous feedback, nodded, and smiled lightly: "You have remembered these two points. This shows that the purpose of these two advertisements has been achieved."

"I will ask you again..."

Qiu Xu then asked: "Do these two advertisements increase or decrease your favorability towards these two companies?"

"Promoted."

"My goodwill has improved a lot, and I want to call my parents now."

"Makes me homesick. These are two great ads."

In a slightly messy answer, Qiu Xu said again: "Now, I ask you to close your eyes and think about the five advertisements that have memorized you in the past few years."

"Give you ten seconds."

Ten seconds later, Qiu Xu slowly said, "I guess, are there any advertisements in your mind that will not accept gifts this year?"

Amidst the roar of laughter, Qiu Xu also chuckled softly: "From your laughter, I know that many people will definitely think of this one."

"What about the sheep?"

In response to Qiu Xu, there was another chuckle.

Qiu Xu smiled again and said: "These two advertisements have made you remember so deeply, then I will ask you."

"I have an assumption here..."

Qiu Xu paused on purpose and asked slowly: "Suppose, I just assume that these two companies have produced competitors with similar strengths, similar products, and similar reputations."

"Affected by these two advertisements, I repeat, affected by these two advertisements, will you choose their products or competitors' products?"

As soon as this problem came up, the classroom was quiet.

Qiu Xu waited for more than ten seconds and asked, "If you choose the products of these two companies, please raise your hand."

Following his words, the scene raised a few hands sparsely.

Qiu Xu counted, eight people raised their hands.

"Choose a competitor's product, please cite?"

This time, there were a lot of hands raised, forty-three people.

Qiu Xu motioned everyone to put down their hands, then pointed to a girl who looked pleasing to the eye and raised her hand, and asked, "These two advertisements make you remember deeply. Why would you choose their competitors' products?"

The female voice stood up and replied: "Deep memory does not mean that I appreciate it. These two advertisements are too vulgar and make it difficult for me to have a good impression of these two companies."

"With similar competing products, I naturally abandon them."

Qiu Xu nodded and said: "Another important function of advertising is to subtly enhance the audience's acceptance and goodwill of the company, and enhance the company's brand value."

"You are doing research, you can verify my guess, that is, if there is some history in the world, such as companies with more than 20 or 30 years, they pay special attention to the function of advertising."

"They will often shoot some advertisements with positive value-oriented content, so that mass consumers will have a deep sense of identity with the company."

Qiu Xu said with some emotion: "Some domestic enterprises only focus on their immediate interests, shoot some superficial advertisements, and conduct advertising bombings across the country."

"This kind of enterprise with sudden prosperity and sudden death, we can say that we have seen a lot in the past years."

Qiu Xu suddenly thought of one thing and smiled: "When students are making investments, such as buying stocks, you can refer to such an indicator."

"It depends on the quality of advertisements this company has put in the past two or three years."

"Don't look at which celebrities they have hired to endorse, just look at their creative level of advertising."

Qiu Xu explained: "Compared with the cost of advertising and the cost of endorsements for celebrities, this advertising creative expenditure is actually the lowest."

"Through the overall level of advertising creativity, we can generally judge the cognitive level and forward-looking of the company's management..."

"If advertising creativity has been maintained at a high level, then the management level of the company will not be much different, and its performance will be guaranteed with a high probability..."