The King of Advertising

When I came to Hall 57 again and sat in the elegant and comfortable room, Qiu Xu felt much more comfortable.

No matter how comfortable and hungry, you can't talk about things.

Seeing that it was almost two noon, Qiu Xu ordered some Cantonese afternoon teas that he liked.

Qiu Xu’s mother’s cooking skills come from family traditions, and she is especially good at making refreshments. Qiu Xu and Qiu Ran’s two brothers and sisters are from snacks to big ones.

Perhaps the raw materials used in Hall No. 57 are all top-notch sake. Naturally, there is nothing to say about the delicious taste.

Qiu Xu still thinks that the refreshments made by his mother are more delicious.

Because it was not far before dinner time, even though Qiu Xu was hungry, he didn't ate Hesai wildly, but only slightly cushioned his stomach.

Qiu Xu put down his chopsticks and took a sip from his teacup. Seeing Xue Lang and his assistant Xiao Xu patiently accompany him, he couldn't help but think of a word.

Respect before and after.

Perhaps this term has a derogatory meaning, but Qiu Xu feels that Xue Lang's performance before and after is appropriate to describe with this term.

The lining and face are gone, and Qiu Xu also knows that he can't pretend too much.

After all, this one in front of him is an out-and-out real industry tycoon.

And in terms of age, he also belongs to the elders of Qiu Xu's grandfather level.

"Chairman Xue, if I know it well, your group originally made tractors?"

"Your company's history is more than 25 years, right?"

Xue Lang nodded: "We started with tractors and diesel engines, and later made motorcycles and agricultural tricycles."

"Only twenty-five years ago, we aggressively entered the automobile manufacturing industry. Twenty-four years ago, the first car rolled off the assembly line."

Xue Lang briefly said: "Nowadays, in addition to agricultural tricycles that have long been transferred, we are still producing tractors and motorcycles."

"Tractors and motorcycles, we take the high-end boutique route. Although their output value is much lower than that of automobile manufacturing, truck manufacturing, and diesel engine manufacturing, their competitiveness at home and abroad is still quite strong."

Qiu Xu said lightly, took out a thin printed text from his briefcase and handed it over.

"This is an ad copy that I have continuously improved from last night to this morning. I also invite Chairman Xue to taste it."

Xue Lang took the text and read it carefully.

This copy has a total of four pages of A4 paper, of which one page is the cover and the other is the hand-drawn quadruple sketch.

Even if Xue Lang watched it carefully, he finished it in ten minutes.

He closed the case, closed his eyes, and an animated scene suddenly appeared in his mind.

This scene is an empty white platform.

A tractor drove over with blue smoke.

A big hand fell from the sky, grabbed the tractor, removed some parts, and squeezed it again, putting a diesel engine on the platform.

Then the big hand grabbed the engine again and squeezed it flexibly. The engine turned into a motorcycle and ran away.

The big hand grabbed the motorcycle back again and squeezed it into an agricultural tricycle.

Later, this hand transformed the tricycle into the first car of Huasheng Automobile.

The following scene is this extremely flexible hand, showing all the private passenger cars and trucks manufactured by Huasheng Automobile over the years in chronological order.

Xue Lang opened his eyes, looked at the calm and handsome face, and couldn't help feeling deeply.

This kid's arrogance really has the capital.

He sat upright and said with a serious face: "Mr. Qiu, I once again apologize for my slowness."

"Mr. Qiu, I want this ad."

"price……"

Xue Lang just pondered for a moment, and then decided: "Just follow what I said before, and add one million yuan to the advertisement that you sold the highest price, Mr. Qiu."

"That is one million US dollars, plus six million yuan."

Qiu Xu chuckled and said, "Chairman Xue, you are polite."

"This price has its particularity. It is the participation in General Motors' advertising campaign and the cooperation with Shenghai International."

"Under normal circumstances, an advertising creative will not sell at such a high price."

"How about this……"

Qiu Xu took a step back and said, "Five million."

"Chairman Xue, just give five million. This price is very rare in the domestic advertising industry."

Qiu Xu added: "For the production of this advertisement, we need to find a special effects company with a good level to produce the texture and realism of the deformation of the vehicle."

Xue Lang nodded and said, "Please rest assured, Mr. Qiu."

"Such an excellent creative copy, I will never allow it to be shoddy."

"It will become an absolute boutique, and it will be constantly updated with the launch of new models of cars and trucks every year."

"As for the price..."

Xue Lang laughed and said: "I am a chairman of a group with an output value of hundreds of billions. There is no reason to lose weight and gain weight."

"It will be laughed at by those old friends."

He waved his hand vigorously, and said readily: "It is one million US dollars and six million yuan."

Qiu Xu naturally wouldn't refuse it stupidly when the other party rushed to send the money.

"I was disrespectful, and thanked Chairman Xue for his generosity."

Qiu Xu pondered for a moment and said with a light smile: "Well, I'll buy one, get one free, and I'll include a marketing proposal for Chairman Xue."

"Please also Mr. Qiu to elaborate!" Xue Lang looked forward to it.

Qiu Xu asked softly: "According to some information I found on the Internet, it seems that your group's trucks have more product advantages?"

Xue Lang said confidently and proudly: "Our trucks all use special diesel engines developed by ourselves."

"We also have a truck R&D and testing team of up to 900 people, and have 372 international patents on trucks."

"Let's put it this way, my civilian truck, dare to wrestle with the products of the most famous truck companies in the world."

Qiu Xu smiled and asked, "Chairman Xue, do you have a dedicated truck testing team?"

"Yes."

Xue Lang proudly said: "Our professional team specializes in testing the various extreme performance of the truck, as well as the newly developed technology, to find the problem, and then improve and solve the problem."

Qiu Xu suggested: "My suggestion is..."

He paused specifically, and then slowly stated: "Take the classic limit test done by the test team, as well as the test of new functions and new technologies, and ask the professional team to shoot it, make it into a documentary-type commercial, and put it on the market."

"This kind of highly professional and technical thing, the old truck driver can understand at a glance, and naturally know how good your truck is."

"The layman who doesn't understand will also think that this advertisement is very professional and very tall."

"Trucks are not more than cars. People are more concerned about their safety and technical performance."

"Papa..."

Xue Lang clapped his hands gently and exclaimed: "Listening to your words, I was awakened by a word, suddenly feeling bright."

"This is a proposal worth at least ten million. Old Zhan said that you are a genius, which is not an exaggeration."

He turned his head to look at Xiao Xu next to him, and said: "Cancel my evening arrangements."

"Mr. Qiu has never been able to eat a good meal because of me."

"I must make up for this meal in the evening."

Qiu Xu smiled and declined: "Chairman Xue, thank you for your kindness, but I have to decline."

"In the evening, I will entertain my girlfriend's family here..."

"it's here?"

"Well, I am also a member here!"

"Mr. Qiu, I must admit that you shocked me again..."