The King of Advertising

At two o'clock in the afternoon, Qiu Xu met Wu Jianwen in his studio.

I haven't seen it for a while, but Wu Jianwen's body changed, which surprised Qiu Xu.

I saw that his originally big general belly was obviously two times smaller, and his face was also thinner.

It's just that his face is haggard, his eyes are flushed, and his skin is a bit sagging, he looks like he's a teenager.

Qiu Xu knows that being thin is not a good sign.

He asked with concern: "Second brother, your body?"

Wu Jianwen smiled lightly and said, "Thank you for your concern, my body is fine. This body has lost weight because of temporary worry."

Qiu Xu said lightly, and then tentatively asked, "Is it because I am worried about starting an advertising company?"

Wu Jianwen sighed long and said, "It's not going well, I'm here to ask Mr. Qiu for your help."

"Oh, please tell me more about it."

Wu Jianwen picked up the teacup, took a sip of hot tea, and slowly told the story.

Zhongcheng Advertising invited He Yuanning, the creative master of Beijing, to sit in the advertising creative department.

Zhongcheng's advertising creative department originally had three creative teams.

The director is directly under one, and Wu Jianwen's cousin Wu Yong and another senior creative each lead one.

Due to the resignation of the former director, the hearts of the people were unstable, and the creative team directly under the director left a few people.

For example, Liao Hui, who was poached by Qiu Xu, and Zhang Huize, who came to Sijia Advertising as the creative director.

After taking office, He Yuanning, after familiarizing himself with the work for a period of time, disbanded the organizational structure of the creative team and placed all the staff in the creative department under his management.

This naturally damages Wu Yong's rights and interests, and another senior creative is extremely dissatisfied.

However, He Yuanning has the strong support of the company's boss, they are also helpless.

In this case, Wu Yong, who was planning to leave to start a business, took advantage of this opportunity and led a few supporters to resign.

Wu Jianwen sighed lightly: "I was worried that President Cao would think that our two brothers were threatening, and I did not leave together."

"Wu Yong led the few people, renting a house, simply decorating, buying office furniture and equipment, and recruiting troops. A small advertising company was quietly established."

"just……"

Wu Jianwen shook his head and said, "On my own, I realized that starting a business is really not that easy. There are many traps."

"Thanks to the good working relationship in the past, Wu Yong and the others easily received three advertisements from their old customers."

"The shooting of this ad went smoothly."

"But in terms of post-production, it was stuck..."

Wu Jianwen said bitterly: "The post-production studios in Binhai have all gone around, saying that the leases are full."

"They also asked the post-production studios in several provinces and cities nearby, and there was no time to lend."

"A few days ago, they received a letter from the lawyers of the three clients, saying that if they were unable to submit the advertisements on time, which affected their Spring Festival advertising, they would file a claim in accordance with the agreement."

"At this time, they noticed that in accordance with the terms of the agreement signed by both parties."

"In case of default, they need to pay the other party's losses ranging from millions to millions of liquidated damages."

Hearing this, Qiu Xu's heart was shocked.

He couldn't help but secretly rejoicing that he hired lawyer Guo from the law firm to draw up all the advertising cooperation agreements for himself.

All the breach clauses of these agreements are in his favor.

Of course, this is also related to Qiu Xu's cooperating with the other party, he is on the active side.

The other party likes his advertising creativity, and if he wants to cooperate, he must sign the agreement text he provided.

At this time, Wu Jianwen shook his head and sighed, and said: "I realized something was wrong. I went to Mr. Cao to talk a few days before New Year's Day."

"Only then did I know that all of these are pits he dug behind his back and set up a trick, saying that he wanted to kill chickens and monkeys and warn others."

Wu Jianwen pointed to his stomach and face, and said, "Mr. Qiu, you may not believe it..."

"I'm like this. I'm worried about the huge compensation in less than ten days. I can't eat and sleep and lose weight."

He made a gesture and said with self-deprecation: "Thirty-one catties, a full 31 catties have been lost. I am a blessing in disguise."

"My wife kept mumbling to let me lose weight. This time, it really fell as she wished."

Qiu Xu understood their situation and asked, "Second brother, how do you want me to help? Rent a post-production room for you?"

Wu Jianwen waved his hand and said, "I already understand."

"The three customers are the bait of Cao Wei's bastard. Even if we finish the advertisement on time, they will find out many shortcomings in the advertisement and make us bear the responsibility for breach of contract."

"And, I also know..."

Wu Jianwen said with some embarrassment: "Zhongcheng advertisements and brothers advertisements are also targeting President Qiu for your rising sun..."

He got up and leaned, "I'm sorry, I didn't remind Mr. Qiu of this in the first time!"

Qiu Xu smiled and said nonchalantly: "Second brother, no need to apologize. Presumably President Cao has already been wary of you, second brother. Many things are hidden from you."

"Second brother, please sit down!"

"Thank you Qiu for your understanding!"

Wu Jianwen sat down again and sighed and said, "This incident made me deeply understand the ruthlessness and cruelty of the business field."

"Together, my cousin and I worked hard for Zhongcheng Advertising for 14 or 5 years, but in the end it didn't say anything about favors."

"I even dug a hole directly and buried us. It's still the kind of head that doesn't reach the top."

Qiu Xu softly echoed, "It is indeed too ruthless."

After a pause, he asked again: "Second brother, how do you plan to respond next?"

Wu Jianwen snorted softly and said, "Since the surname Cao wants us to die, we naturally followed his wish."

"Wu Yong and the others are doing something right. The nature of the registered advertising company is a limited liability company."

"A few of us jointly invested 600,000 yuan to prepare for establishment. Now in this situation, we can only apply for bankruptcy and liquidation."

"It's as if it cost 600,000 yuan to buy a big lesson."

Qiu Xu thought that this could be a way to stop losses.

He couldn't help but think of his own studio, which is to bear joint and several unlimited liability for compensation.

It seems that it is necessary to consult Xia Ning Chu and Guo Qin whether to transform the nature of the studio into a limited liability company to avoid some unpredictable risks.

Qiu Xu looked at Wu Jianwen's gaze, and listened to him: "This matter is the head of my cousin and I. It's not easy for others to follow suit."

"The loss of 600,000 yuan will be borne by my cousin and I."

"just……"

Wu Jianwen said with enthusiasm, "Each of us is holding a breath."

"Now, Mr. Qiu, your rising sun is also targeted by them, and Mr. Qiu, you are absolutely capable of fighting against them."

"Mr. Qiu, cooperation will benefit both."

Wu Jianwen said with excitement: "Why don't we work together and strengthen our strength together to deal with the suppression from Zhongcheng Advertising and Brother Media?"

Qiu Xu smiled lightly and said, "Second brother, what kind of cooperation do you want?"

Wu Jianwen tentatively said: "Mr. Qiu, although your studio is convenient, unlimited liability is a hidden danger."

"Why transform into a limited liability company?"

"My cousin and I are willing to invest in shares!"

Qiu Xu said in his heart, you really want good things.

Let alone whether the other party has enough value to ask Qiu Xu to give up his shares, the valuation of this studio is a big problem.

The value of Qiu Xu's head is inestimable.

Moreover, once there are partners, the financial issues must be formalized and strict.

Qiu Xu can't spend money on reimbursement as he wants.

He didn't want to find himself uncomfortable.

Qiu Xu said with a look of enthusiasm: "Second brother, it is true that I will move to a new office soon after the Chinese New Year, and I am thinking about expanding the scale of the studio."

"I'm not short of money now, just invest in shares."

"If the second brother is willing to give in, he can come to me to be responsible for customer development and maintenance."

"Wu Yong and others, according to their strengths, can take up corresponding positions with me..."