The King of Advertising

Hearing the sound of rustling, Qiu Xu, who was confused, opened his eyes and found that Lin Xi had gotten out of bed and was getting dressed.

He picked up the phone beside the bed and looked at it. It was ten o'clock in the evening.

"Xixi, can't you stay tonight?"

Lin Xi shook her head and said, "Tomorrow, the whole family will leave for grandma's house early in the morning."

"We are not too blatant, hehe..."

Qiu Xu muttered: "It's not that your parents don't know."

Lin Xi made a face to Qiu Xu, "Knowing that I know, but if I don't return overnight, my parents will definitely be upset."

She suddenly asked, "Hey, husband, what do you think about the wedding photos?"

"It's only two months before we get married."

She added: "I think the wedding photos of my second brother and sister-in-law are quite beautiful, so you can go to the photo studio that took them first."

Qiu Xu gave Lin Xi a pair of eyeballs and said with disgust, "Silly girl, have you forgotten what your husband does?"

"Several well-known advertising directors are my partners."

"When the weather gets warmer, just ask someone to take us a set of wedding photos. Isn't it better than the unknown photographers in the studio?"

Lin Xi, with bright eyes, smiled and said, "I just didn't turn this corner for a while."

"Hey..."

Lin Xi said in anticipation: "In this case, you have to prepare all kinds of clothes for shooting."

Qiu Xu glanced at her again and reminded: "You forgot the relationship between Legendary Pictures and me again?"

"For such a big film and television company, what kind of props and costumes are not there."

"Silly, you just need to prepare a few dresses for the wedding."

Lin Xi smiled again.

After getting dressed, she bent over and kissed Qiu Xu heavily on the cheek, then tidy up the quilt for him.

"Husband, sleep well, have a good dream, I'm leaving!"

"Be safe when driving at night!"

Qiu Xu exhorted and watched Lin Xi leave the room.

He yawned, picked up the phone, and just about to check the news, the ringtone rang.

It's from Mr. Liu Jianbai.

He hurriedly got up, sat on the bed under the quilt, and answered the call, "Teacher, good evening!"

"Qiu Xu, I heard a marketing idea and want to hear your opinion."

Qiu Xu knew that this was the teacher who was trying to compare himself again.

He cheered up and concentrated all his attention, "Oh, teacher, please say, I will listen carefully!"

"Qiu Xu, a toothpaste manufacturer with good quality and low price, has been developing steadily and rapidly for a few years, and sales have entered a bottleneck state, and it has been unable to break through.

"So, the boss brainstormed, and someone came up with an idea and pointed out that the diameter of the toothpaste mouth could be increased by one millimeter."

"Qiu Xu, what do you think of this idea?"

Without thinking about it, Qiu Xu directly replied: "Teacher, I think this is a bad idea."

As soon as his voice fell, Professor Liu's voice chased him from the phone, "Why do you think so?"

Qiu Xu organized the language and said: "Teachers, famous enterprises and big companies all pay attention to continuous marketing."

"It is through various marketing activities, advertising promotion, etc. to continuously shape their own brand image, solidify, and enhance the brand's awareness in the minds of consumers."

"And this idea is just a trick, the product itself has not made any changes or improvements."

"The essence is to use consumers as fools to fool you."

"The question is, are consumers fools?"

"Obviously... not."

Qiu Xu said eloquently: "Although this idea can increase sales by ten or even twenty points in the first year."

"But in the second year, it is very likely that it will drop by thirty points or more."

"This idea damages the brand image and affects consumers' trust in the brand. The disadvantages far outweigh the advantages."

"Very bad for the sustainable development of a company."

Qiu Xu casually said, "Teacher, this idea can be given to competitors."

"If the opponent accepts it, it means that the opponent's senior management is a mess, and you can sit back and relax."

Speaking of this, Qiu Xu heard several coughs coming from the phone.

He asked with concern: "Teacher, you have a bad throat, is it because you feel sick?"

"There is no discomfort, it just feels itchy in my throat."

Professor Liu explained on the phone, and then said: "Okay, I now know your opinion."

"That's it, don't forget to study at home."

"Bye!"

Qiu Xu was holding the phone and waiting for Teacher Liu to hang up when a baritone suddenly came out of the phone.

"Professor Liu, please wait a minute!"

"Can I exchange a few words with Mr. Qiu Xu?"

After being quiet for a while, Qiu Xu heard Professor Liu's voice ringing on the phone again, "Qiu Xu, in fact, I am attending a small party."

"We are a little bit controversial about this idea."

"They learn that you are my student, they want to hear your opinion on this idea."

Upon hearing this, Qiu Xu also understood why Professor Liu had a cough just now.

The jokes just now were a bit out of date.

Professor Liu's voice continued, "When I mentioned this idea just now, I also simplified some conditions."

"In fact, the increase in the caliber of this toothpaste will also be launched with the new packaging!"

Qiu Xu said lightly and asked, "Is there any substantial change in the product itself? For example, the formula or taste?"

After a while, an unfamiliar voice sounded, "You can say no!"

Hearing a reply, Qiu Xu said softly, "The product has not changed, but the outer packaging has been changed."

"In essence, this is not deceiving consumers."

"If the leader adopts this idea..."

Qiu Xu tweeted very unceremoniously, and went on to say: "Don't think you are smart. Let consumers think it is a new product and you won't find the clue."

"Consumers may not find out..."

Qiu Xu hummed lightly: "However, competitors will definitely find out."

"When the time comes, as long as competitors bring rhythm on the Internet, this brand will be stinking."

At this time, another strange man's voice rang.

"Mr. Qiu is indeed a master of advertising and marketing, with a sharp eye, and he saw the roots at a glance."

"The opportunistic way is ultimately to lift a rock, hit one's own foot, and put oneself in crisis."

"Mr. Qiu, this is Yan Guofei from Binhai Fangcao Rihua!"

"I wonder if it is convenient for you to come over now?"

"I want to ask one or two in person!"

Qiu Xuwan refused: "Mr. Yan, it's a bit late, I have important schedule tomorrow, sorry."

There was a regretful voice from the phone, and he asked: "Mr. Qiu, what time is more convenient for you?"

"We can make another appointment."

Qiu Xu didn't want to make an appointment with this person.

Fangcao toothpaste, he has used it, and it feels so so.

Although he doesn't know the exact situation, Qiu Xu has a bad view of the ability of Fangcao Daily Chemical's management through this idea.

Today is different.

Qiu Xu, who has gained a lot of confidence and has a different spirit, also has enough arrogance that he believes that a promising company is worthy of his creativity.

Without planning to cooperate, Qiu Xu boldly spoke up.

"Mr. Yan, no matter how good marketing and advertising are, it is only an external cause, and people and products are the fundamental driving force for the company."

"As far as the toothpaste caliber is a quick and quick idea, I think..."

Qiu Xu paused and said presumptuously: "Mr. Yan, forgive me for being arrogant and self-righteous."

"I think what you need to do most is to manage and train the company's management, not to talk to me..."