The King of Advertising

On the afternoon of the thirteenth day of the first lunar month, the sunrise studio.

Chen Xixi from Anxin Accounting Firm, accompanied by Zhang Yihe, walked into the general manager's office.

"Mr Qiu, this is the audited financial audit report of Rising Sun Real Estate."

"Please review!"

Qiu Xu took the kraft paper bag handed over by the other party, tore open the seal, and took out a document about ten or twenty pages thick.

He quickly filtered the first few pages, turned directly to the back, and saw a summary table.

There are only three items of income.

The first is the refurbishment and interior furniture and home appliances returned by real estate developers, which is 30 million.

The second is sales payments.

All one hundred and fifty houses were sold, and a total of 755 million 8.7 million was received.

The third is interest income.

Qiu Xu noticed that the interest income in just a few dozen days turned out to be more than 460,000.

Qiu Xu saw the input item again.

Liang Bing invested 90 million, he invested 50 million, and Han Yu 35 million.

Qiu Xu continued to look down, it was an expenditure item.

This project is more.

Mainly include bank down payment and repayment of bank loans, totaling 525 million.

Repayment of bank loan interest, as well as various handling fees, is nearly 21.5 million.

The government's various taxes and fees totaled nearly 56 million.

The total of marketing and promotion expenses, salary, office expenses, labor expenses, and other expenses is only 4.2 million.

The last item is the account balance.

Qiu Xuqing clearly saw a number, 328.2 million.

He silently forgot.

It invested 175 million yuan and gained 153.2 million yuan.

The return on investment of nearly eighty-eight points is still very good.

At this time, Qiu Xu heard Chen Xixi’s voice again, “Mr. Qiu, the balance of the bank account of the Rising Sun Real Estate Company, compared with the audited balance, is less than 655 yuan.”

"This difference is also noted in the audit report."

Qiu Xu nodded and said happily: "Only a few hundred dollars in expenditures and income accounts for more than a billion yuan are not included in the account, which is quite acceptable."

"Sister Chen, you have worked hard."

He looked at Zhang Yihe again and praised: "Yihe, you have done a good job, and you have worked hard!"

Zhang Yihe said with some embarrassment, "Qiu Xu, you have worked so hard, I am ashamed of it."

"I didn't actually do anything."

At this moment, Chen Xixi suddenly asked: "Mr. Qiu, can I talk to you alone?"

Before Qiu Xu could respond, Zhang Yihe spoke first: "Then I will go out first."

When Zhang Yihe left the office, Qiu Xu asked concerned: "Sister Chen, do you have other financial problems with the real estate company?"

Chen Xixi hurriedly explained: "There is no problem with the company's finances. I personally have a question. I want to ask."

After a pause, she said slowly: "A few days ago, Sister Meng asked me to recommend a financial manager to be responsible for your company's financial affairs."

"I want to ask, is there a suitable candidate now?"

Qiu Xu shook his head and smiled: "Not yet."

"Sister Chen, do you have a recommendation?"

Chen Xixi didn't respond for a while, just got up from the sofa and tidyed up her clothes.

"Mr. Qiu, can I recommend myself..."

After six in the evening, Han Yu and Liang Bing came to the Xurisheng studio together.

After reading the financial audit report of the real estate company, Han Yu was full of smiles, “I invested 35 million yuan and made a huge profit of 30 million yuan. This time I don’t have to worry about buying a house and marrying a wife.”

"Qiu Xu, to make money, I still count you the best."

Qiu Xu waved his hand and said, "It's not that I'm great, it's just luck."

"If you don't have any problems, you can sign all the characters that should be signed. The next step is to enter the enterprise deregistration procedure."

Han Yu and Liang Bing didn't hesitate at all, they signed their names on the documents they had prepared long ago.

Han Yu put down his signature pen and said excitedly: "At this time, shouldn't it be a celebration with a glass of wine?"

Under Qiu Xu's eyes, Zhang Yihe left the office.

When she came in again, she had an extra bottle of awake red wine in her hand, and a few goblets...

The four of them raised their glasses, touched them lightly, and each drank in one go.

Han Yu recalled the aftertaste of the red wine, praised "the wine is good", and said bluntly: "Qiu Xu, the number of registered members of Dingdong.com has exceeded 250 million!"

"The centralized promotion during the Spring Festival has achieved great success."

"Also, our own brand products have started to be sold online one after another, and the sales figures are still quite good."

Liang Bing couldn't help but interjected and complained: "Private-brand products, the clothing and shoes, the styles are too single, it can even be described as ugly. It is not impossible to hire a smarter designer."

Han Yu laughed and said: "Liang Bing, let me tell you, don't look at its single style, ugly, it is also well designed."

"That is the optimal design based on the consideration of quality, cost and sales price."

"Thank you!"

Han Yu thanked Zhang Yihe for his pouring, and then explained: "According to the plan proposed by Qiu Xu before..."

"Our own brand is mainly to provide website users and merchants with price and quality benchmarks that can be referenced and measured."

"So in terms of design, the focus is on simplicity, practicality and durability, and aesthetics can only be a secondary choice."

Han Yu smiled again, and said triumphantly: "Although the online reviews and comments are all ugly and ugly, the sales volume is indeed quite gratifying."

Qiu Xu took a sip of red wine and sighed with emotion: "The sales are good, mainly because our population is so large, and the absolute number of low-income groups is still quite large."

"For them, buying things cheap and durable is the first requirement. As for beauty and ugliness, they cannot be eaten."

Qiu Xu smiled again: "Furthermore, beauty and ugliness are just a popular opinion, which is constantly changing."

"Maybe our product design can trigger a new wave of minimalist style."

Liang Bingyu teased: "Unless people think that it is also a fashion and beauty to wear sacks on the streets."

Qiu Xu ignored Liang Bing's ridicule and said to Han Yu: "When it comes to low-income groups, I suddenly had an idea."

"We can do a live broadcast..."

Han Yu thoughtfully interrupted and said, "Qiu Xu, we have also studied this one. It's just that it's not cheap to ask big V, UP owners or celebrities who bring their own traffic, and the cost of self-cultivation is not cheap."

Qiu Xu chuckled and said: "Don't invite celebrities and big Vs, I have two suggestions. One is the boss live promotion."

"Let the bosses of the company with a certain brand awareness do the live broadcast and do promotion activities in person."

"With the current traffic of Dingdong.com, please ask the boss to come out and do a special promotion. It should be feasible?"

Han Yu said with bright eyes: "It's more than okay. Let the bosses of the shareholder units come out one by one and support them to show them..."

"Qiu Xu, I am confident that this boss will live broadcast the goods and make it a brand column of Dingdong.com."

"Qiu Xu, you are a big gold mine that is endlessly digging."

Qiu Xu smiled and said: "Han Yu, the boss live broadcast, I just mention that, what I really want you to do is the county magistrate live broadcast."

"The county magistrate broadcasts?"

Han Yu, Liang Bing, and Zhang Yihe all watched Qiu Xu, and listened to him slowly saying: "Live broadcast by county magistrates in relatively poor areas."

"For example, take a day to focus on live broadcasting a county, let the county magistrate personally introduce their county's customs, culture and history, and promote their county's agricultural and sideline products, specialty products, handmade products, and main industrial products."

"Interspersed with local cultural performances..."

Qiu Xu thought of one more thing and said: "Before the live broadcast, make more preparations. All parties will come forward and invite celebrities, celebrities, and entrepreneurs from this county to show up through the live broadcast."

"Ask them to call and promote their hometown."

As he talked, Qiu Xu was also a little excited. "With the current traffic of Dingdong.com, carefully prepare, do more publicity, seek more sponsorships, and support from the government and media to make the live broadcast scene bigger... …"

"I think it is very possible to turn a county magistrate live broadcast into a grand ceremony for a county facing the whole country..."