The King of Advertising

After finding the braised cooking restaurant Lin Xi was talking about, Qiu Xu found that many people came to eat here, and there were customers queuing in front of the window.

It's just that when he saw the mess of stewed things in that big pot, and the smell of air, he suddenly lost his appetite.

Xing Jinhua also said that there is no blessing to enjoy.

In the end, Lin Xi packed a braised boil with enlarged intestines, and accompanied Qiu Xu and Xing Jinhua to find a cooking restaurant.

After ordering the food, Xing Jinhua took a sip of hot tea and said: "The current situation of the naughty company is worse than I expected."

"Seriously under-started, the output is less than 20% of the designed capacity."

"In this way, the payment is still severely in arrears, and there is a serious loss of front-line employees in the market and sales."

"Sales channels are also very deserted."

"Fortunately, there are nearly 50 directly-operated stores across the country, which continue to extend the life of the company and maintain the company's vitality."

Qiu Xu asked: "Sister Xing, you are in this position. You have to vigorously rectify internal management, recruit people, open up sales channels, resume production, and distribute goods. You cannot do without money."

"This money..."

Xing Jinhua smiled bitterly: "Chairman Nie took out the family property, but now, I have spent almost the same."

"Now Chairman Nie and I are trying our best to raise money to promote the next stage of marketing activities."

Xing Jinhua sighed and said, "Now, I hold two appealing advertisements, but I only owe Dongfeng."

Qiu Xu pondered and asked, "How much money is still short of funds?"

Xing Jinhua stretched out two fingers.

"Two billion, so much?" Qiu Xu was embarrassed.

Xing Jinhua glanced at him and said: "Twenty million!"

"Another 20 million will be put into market promotion. I am confident that the naughty company will use sales to drive production, quickly circulate and return to glory."

She noticed Qiu Xu's expression of relief and lightness, and eagerly asked: "Qiu Xu, do you have a way to help me solve this funding problem?"

Xing Jinhua asked again: "Qiu Xu, if you really have a way, you can help my sister."

"Business is risky. I dare not say that it will give a high return, but I am very confident of paying back the principal within a year and giving ten points of interest."

"Of course, your benefits will not be less."

Qiu Xu chuckled lightly and said, "With 20 million yuan, I don't need to find someone else, I can solve it for you myself."

"you?"

Xing Jinhua was full of doubts, "Half a year ago, you still bargained with me for more than 100,000 ideas."

"Although I know your development is very good, but it is 20 million, not two million!"

She asked tentatively: "Did you win the lottery ticket?"

Qiu Xuyu said with a whimper: "This money is naturally earned by my hard work and wisdom, not from the sky."

"Sister Xing, don't look at the problem with old eyes."

"One of my advertising ideas today can sell for 300,000 or 500,000."

"Moreover, advertising creativity is not the most profitable for me. The most profitable is marketing campaign planning. The price is from one million to tens of millions."

Seeing that Qiu Xu didn't seem to be talking big, Xing Jinhua said excitedly: "Qiu Xu, if you can help me and the naughty company solve the funding difficulties, that would be a great help."

"I can call the shots...give you twelve points of interest."

Xing Jinhua added: "If you can trust me, don't fix the interest. You can also link the income to the company's operating conditions."

Qiu Xu smiled and said, "Sister Xing, I can trust you naturally."

"I also believe in my creative advertising, and Chairman Nie's wisdom and determination."

Qiu Xu said with emotion: "After the good master's company and I fell out, it was the naughty company that took over the big robbery advertisement immediately."

"I still got this love..."

At this time, the waiter started serving dishes.

Xing Jinhua stopped discussing the issue of funds, and began to greet Qiu Xu and Lin Xi enthusiastically.

After all, she is just an external general manager hired by the company, and the chairman of the board is most appropriate for such a major event as fund lending.

"Old... Qiu Xu, you have a taste too!"

With this sound, Qiu Xu saw a piece of red oily large intestine, which was held by chopsticks and handed to his mouth.

He had to open his mouth and bite it down.

There is a strange smell, spread out in the mouth, tolerable, but there is still a distance from the deliciousness.

Qiu Xu swallowed hurriedly, and said truthfully, "It doesn't suit my taste very well. You should eat it yourself."

Lin Xi flattened her mouth and had to deal with that bit of braised stew by herself...

Halfway through lunch, Xing Jinhua gave Qiu Xu some tea and said, "Qiu Xu, you can design a print ad for Naughty."

"We post it in the place where we sell pet food. It is to announce our return to all new customers. Let them be reminded before large-scale marketing."

Qiu Xu thought for a moment and said, "As a support for the naughty company, I will give a graphic idea."

After a pause, he described: "Look for or use computer technology to make a few pictures of parents and children playing together for ten or twenty years."

"Then, in the same scene, the same action, take a group of photos."

"In the new photo, it is the parents who are getting older, replacing the children, it is a pet dog."

"Type a few more words..."

Qiu Xu thoughtfully said: "When a child is older, he will leave, but a dog will not..."

Xing Jinhua imagined it for a moment, and said in a quiet tone: "The years go by, and the child grows up to be independent, sad and longing, faintly complaining, and empathizing with the pet dog."

"Tactfully persuade customers to treat their pets better."

"For pets, buy naughty pet food..."

The smile on Xing Jinhua's face spread, and he sighed, "Qiu Xu, I have convinced you."

"A graphic idea that comes up casually contains so many emotions and expressions."

"Moreover, the sense of time in this print advertisement can also hint from the side that Naughty Company is an established company with a history."

Qiu Xu laughed and said, "Sister Xing, you read too much, I didn't think it was so complicated."

"This graphic idea, you can let your company's designers, or the advertising company in Beijing, make it directly."

Xing Jinhua raised her teacup and said sincerely, "Qiu Xu, thank you."

"I will remember your help to my sister..."

After lunch, Qiu Xu and Lin Xi got into Xing Jinhua's car, and after an hour's drive, they rushed to the marketing headquarters of Naughty Pet Food Company in Beijing.

Here, Qiu Xu and Director Hou Lei waiting here, as well as Chairman Nie and his grandson greeted a few words, and went straight to the subject, watching the ad video of the dog robbery in the conference room.

I have to say that Hou Lei deserves to be a documentary.

At the beginning, the scene of the morning sun covered with the lens, and the box truck with the naughty company logo coming from a distance with the long lens, made Qiu Xu look very emotional.

Next, the dogs came out one after another.

In the picture, apart from the dog's howling and short shouts, and a slightly nervous soundtrack, there is no additional dubbing and no subtitles.

But Qiu Xu can fully understand the meaning of the dogs' yelling from the next movements of the dogs.

This is a well-disciplined dog agent team, which cooperates fairly well with each other, and the actions are simple and capable.

Although there were a lot of camera changes due to editing, the actions and plots that Qiu Xu saw were quite smooth, with no obvious bluntness.

At the end of the shot, Qiu Xu also noticed that Hou Lei actually left a sequel shot.

In the camera, the leader Blackback stood behind the team that had escaped victoriously, stopped and twisted to look in one direction, nodding lightly.

As soon as the camera turned, I saw a cat, retracted its tail from the surveillance camera, and left gracefully...