The King of Advertising

On Wednesday morning, Qiu Xu and Lin Xi rushed to the management center of the Beicang Group in Beijing and met Wang Zhijie and Tang Miao, who was illuminated by thousands of lights.

It is said that the three parties discussed together, but the two of them have already negotiated. Qiu Xu just came to look at the agreement.

For this, Qiu Xu did not feel offended.

After all, this fresh supermarket, their two large groups are the main body of preparation and operation.

He just relies on the idea to take a small share.

Qiu Xu quickly flipped through the text of the agreement provided by the other party and found that he owns 1.2 points.

Among them, Beicang Group actually invested 550 million yuan, and Wanjia Denghuo invested 450 million yuan.

They hold the remaining shares in proportion to their capital contribution.

Qiu Xu thought, compared to the conditions negotiated with Beicang before, although his shares are lower, the value of the shares has increased by two million.

On the whole, he is satisfied.

Qiu Xu gave the text of the agreement to Lin Xi and asked her to contact lawyer Ning Chu in Binhai to remotely review the agreement for any tricks or traps.

Then, he began to devote his intelligence to discuss the preparation and operation of fresh food supermarkets with Wang Zhijie, Tang Miao, and a group of people selected by them.

Of course, specific and subtle issues do not belong to Qiu Xu's category.

He mainly talked about the business direction, matters needing attention, customer experience and other issues.

During this process, he was asked by some people from time to time, which inspired some vague content buried deep in his memory, some media reports about fresh food supermarkets, and article analysis.

Qiu Xu didn't care whether this vague memory was from before his rebirth or merged, but he said whatever he thought of.

After such a tossing, more than an hour passed.

Qiu Xu saw Lin Xi appear in the meeting room again, and nodded to himself, indicating that there was no problem with the terms of the agreement.

Qiu Xu took a sip of tea, moistened his throat, and looked at Wang Zhijie and Tang Miao who were taking notes and listening carefully to the discussion. "Two big bosses, shall we sign the agreement?"

Wang Zhijie closed his notebook and said with a light smile: "Mr. Qiu, before signing the agreement, there is a small problem that I need to trouble you."

"Please speak!" Qiu Xu said politely.

"The name of our fresh supermarket, please give me some suggestions!"

Qiu Xu was taken aback and said in surprise: "Whether it is Beicang Group or Wanjia Denghuo, they are all well-known national brands and have a large number of loyal customers across the country."

"Which one of your names is put on this fresh food supermarket is much better than a new name."

Looking at each other with Tang Miao, Wang Zhijie said with embarrassment: "It is because our two families have similar reputations, we have been tit-for-tat and refused to give in."

"Mr. Qiu, you are a great talent. Can you name it so that consumers will know that it is a fresh food supermarket jointly established by our two companies when they see or hear it."

Tang Miao also said: "In the past few days, we have also brainstormed, but we just can't think of a nice, easy-to-remember, and meaningful name that refers to our two companies."

"Mr. Qiu, do you have any good names to recommend?"

Qiu Xu couldn't help but happily said: "Boss Tang, it sounds good and easy to remember, has meaning, and it refers to clearly..."

"Your requirements are not generally high. Naming is my weakness, so don't count on me."

"You just come here for a name..."

Qiu Xu, who directly indicated that he gave up, suddenly fell silent.

He thought for a moment, looked at the people who looked at him quietly in the entire conference room, and said, "There is no regulation. A company can only have one name or brand, right?"

"Beicang and Wanjia Denghuo are both well-known big brands. If you can't dispute, then don't give up. Both Beicang Fresh and Wanjia Denghuo are many."

Upon hearing this, Wang Zhijie and Tang Miao looked at each other again and laughed.

"We didn't even think of such a simple solution. It really shouldn't."

"It's black under the light, and it's also our narrow-mindedness."

"One company, one management team, two brands and two decoration styles can create a false scene of fierce competition."

"All kinds of activities are yours. I will appear on stage to stimulate consumers' desire to buy and suppress competitors."

"Wonderful!"

Wang Zhijie and Tang Miao gave Qiu Xu a thumbs up together.

"Mr. Qiu, a great talent is a great talent. This subtle idea came out casually and became gold!"

"good job!"

Qiu Xu said modestly: "It's only occasional gains..."

Next, everyone left the meeting room and walked into a hall again.

In front of the table covered with red flannel, under the witness of the company's internal personnel, as well as the record of taking pictures, Wang Zhijie, Tang Miao and Qiu Xu respectively signed the cooperation agreement.

After drinking a glass of red wine to celebrate, Wang Zhijie brought a few people, including Tang Miao, Qiu Xu, and Lin Xi, drove to a clubhouse before 12 noon.

This clubhouse, located next to the famous Houhai, is a northern garden style with carved beams and columns.

What surprised Qiu Xu in particular was that as soon as he stepped into this club, there was plenty of warmth covering his whole body, and in the open-air courtyard, there were greenery and flowers everywhere beside the road.

So green, it is quite rare in the capital of winter.

Tang Miao noticed the curiosity in Qiu Xu and Lin Xi's eyes, and explained with a chuckle: "The entire clubhouse has a floor heating system. Even in the nine cold weather, it is as warm as spring."

"So, we can see green trees and red flowers in the winter."

Qiu Xu said in astonishment: "This is really a big deal!"

Wang Zhijie smiled and said: "This heating fee is nothing to China Merchants."

Qiu Xu suddenly understood that this club belonged to China Merchants.

He couldn't help thinking that Mei Yun of Mansion No. 57 seemed to have introduced that they have 40 or 50 similar high-end membership clubs across the country.

Only with the status of senior member or above can you enjoy the qualifications of other clubs across regions.

Qiu Xu secretly sighed that he was just an ordinary member.

He hoped to wait for one day to be upgraded to a senior member, so he took Lin Xi to visit China Merchants clubs all over the country, and at least taste the most authentic, delicate and delicious local food.

Sitting in an elegant private room, Wang Zhijie smiled and introduced: "The roast duck is a must when I come here for the first time."

"The roast duck here is not comparable to the old roast duck restaurant outside."

"Mr. Qiu, Miss Lin, you'll know when you eat it next time."

After ordering roast duck, Wang Zhijie ordered seven or eight dishes. The name sounds like a tall palace dish...

Several people were eating and talking, and the lunch didn't end until two o'clock noon.

Qiu Xu declined the other party's next arrangement, saying that he wanted to visit the capital with Lin Xi at will.

Wang Zhijie expressed his understanding and sincerely provided a car to facilitate Qiu Xu and Lin Xi to play.

At nearly four in the afternoon, while Qiu Xu was visiting the Forbidden City, he received a call from Guo Cang who was investigating "Running Horse".

"Is there a clue?" Qiu Xu asked expectantly.

"I just found a little eyebrow..."