The King of Advertising

After Qiu Xu had eaten breakfast and changed his clothes, his spirit trembled and it was 9: 40 in the morning.

Subsequently, Qiu Hongqing, Meng Ying, Qiu Xu, Lin Xu, Shenling, Ouyuan and others took two cars and went to Asahi Sunrise Company.

On the way, Shenling, sitting in the co-pilot's seat, suddenly turned around and shook his phone to Qiu Xu. "Teacher, look, the download volume of" You at the same table "exceeded 60 million. ”

"The Moon Represents My Heart has also reached over 23 million downloads since yesterday. ”

"Thoughts and Sadness has exceeded 10 million."

“Ho ho... just for a short day, the gross revenue from this download alone is 100 million. ”

“It's like a dream!"

Shenling embraced the handset and narrowed her happy eyes into a single stitch.

Qiu Xu couldn't stand her sarcasm and said, "You really can rub the heat. I know that you put" you at the same table "online last night at the most noisy time. ”

Shen Ling smiled hey and said: "Teacher, I was contacted by the market director of penguin music last night. If it was an exclusive release, it could give me the share conditions of first-line singers. ”

Shenling also cautioned delicately: "Teacher, you still have a large share of the proceeds from this audio download. ”

Qiu Xu thought so.

He and Shenling signed a copyright agreement, and the draw is not low.

This cleared his heart of discomfort. Shen Ling also glanced at a lot. He asked: "How was the rehearsal with Li Yabin's chorus and dance?"

Shen Ling said with a disgusting face: "It's okay. ”

“It is he who constantly changes the dance movements, saying that he must use the most perfect choreography to accompany the teacher in your space walk. ”

“That's right..."

Shen Ling also said voluntarily: "He also asked me to tell the teacher that he has been supporting you. ”

“There's nothing he can do now, he says. He can only rehearse and choreograph well and reward you for what you've done with your best performance. ”

Qiu Xu whispered softly and saw the phone reach out to his eyes.

“Grandpa, Peking City University has finally responded. ”

Qiu Xu took the phone from Lin Xu.

As you can see on the mobile phone screen, in the announcement board of the Peking City University website, a text link entitled "Description of Qiu Xu's initial situation as a visiting professor hired by the College of Business Administration” appears.

Qiu Xu took a deep breath and used his index finger tip a little.

A redhead file that appears on the phone screen.

Qiu Xu reached out and slipped on the screen, making the words on the document bigger and quicker to read.

After seeing it, Qiu Xu was completely relieved.

The document did not terminate the College's employment with him.

However, Qiu Xu, who had read the documents, was somewhat disappointed.

This document is a retrospective, official article.

It noted that immediately after the school took note of online public opinion, it arranged personnel from relevant departments such as the Disciplinary Commission to form an investigation team to investigate the whole incident.

Through overnight urgent inquiries and investigations, the investigation team came to a preliminary conclusion that Qiu Xu's appointment to the College of Business Administration was in accordance with the relevant regulations of the University and College, and the procedures were also legal.

No violations of the law have been detected.

As for Qiu Xu's qualifications.

The paper noted that Qiu Xu's outstanding achievements in advertising and marketing planning were sufficient to equip him for MBA case teaching at the School of Business Administration.

However, the document concludes by stating that:

This is only a preliminary fact-finding note and all parties are welcome to provide information and leads.

Qiu Xu sighed lightly and said: "If this situation shows that I would have been touched by the departure last night. ”

“It's almost dusty now. ”

Lin Xi understood very well: "Famous universities like Peking City University should consider multiple influences. ”

“It is certainly not convenient to take the lead until things are clear. ”

“Besides, it's quite efficient to come out after only one night. ”

“Hey, Grandpa, there seems to be something under the file..."

Upon Lin Xi's reminder, Qiu Xu slipped to the bottom of the document and found a link to the document entitled "Qiu Xu resume and related recommendation letter”.

Qiu Xu dotted in.

Qiu Xu was stunned by the content displayed on the new page.

In addition to a document marked with the curriculum vitae of Qiu Xu, there are eight headline documents including Professor Liu Jianbai of Binhai University School of Media, Liu Qi Fellow of the Institute of Economics of the Chinese Academy of Social Sciences, Rong Changqing of the China Merchants Bureau, Zhan Hejun of the Fuji Group, Xue Lang of Huasheng Automobile, Liu Yunsheng of all things, Wang Zhisuke of the Beicang Group, Wanjia Light Tang Yi and so on.

Qiu Xu opened it one by one and quickly looked at it.

He was moved by the fact that all of the letters of recommendation were handwritten.

Especially Professor Liu's letter, the Western Splash, there are thousands of words.

In his letter, he wrote that he was surprised by reports appearing online questioning Qiu Xu's talents and character. In order to give your school a more complete understanding of Qiu Xu, I would like to give you a brief introduction to Qiu Xu that I know.

Professor Liu talked about Qiu Xu's efforts and progress from his encounter at the cafe that day.

And then every time he met, he felt Qiu Xu's rapid progress in knowledge and insights.

Finally, Professor Liu clearly pointed out that Qiu Xu was undoubtedly a talented, diligent and honest young man.

The letters of several other people also describe the feeling of Qiu Xu from their respective perspectives, as well as the talent that Qiu Xu showed, which shook them.

Almost all of these individuals expressed the same meaning in their letters.

Perhaps because of age or experience, Qiu Xu still has some unfettered shortcomings, such as poor knowledge in some aspects, but his talent in advertising creativity and marketing planning is not right.

Even more shocking was Qiu Xu's amazing insight into the market trends and trends.

Seeing the last date of these people's letter was yesterday. Qiu Xu said that there was no touching in his heart. That must be a fake.

They are using their accumulated decades of reputation to vouch for Qiu Xu.

Qiu Xu returned Lin Xu's phone and whispered: "I remember their maintenance..."

Running out of the elevator of Shuntai Building, Qiu Xu saw a lot of desks piled up on the side of the hall and some office equipment.

“No, not until after lunch? Are they starting now?"

Qiu Xu murmured and walked into the Asahi Sunrise and suddenly discovered that the office hall had been temporarily set up as a conference site.

There is a red clothed podium in the centre of the front of the hall.

On the top of the podium are dozens of microphones, cameras, recording pens and other things.

In front of the podium, there are several rows of about three or four staff chairs, all filled with people.

They saw Qiu Xu and several others come in and wow, they stood up.

“Mr. Qiu Xu, I am..."

“Mr. Qiu Xu, please..."

Others raised their phones to Qiu Xu and started broadcasting live.

Qiu Xu couldn't hear what they were saying.

He came straight to the podium and stood still, waved his hand and told everyone to calm down.

At this time, two lawyers, Ning Chu and Guo Qin, came out of the meeting room and came to Qiu Xu. They stood beside Qiu Hongqing, Meng Ying, Lin Xu, Shenling, Ouyuan and others.

Quiet was restored in the waiting hall, Qiu Xulang said: "It's almost time. Let's get this press conference started. ”

“I'm Qiu Xu, don't introduce yourself anymore?"

In a soft laugh, Qiu Xu continued: "Before you ask questions, there are a few things I want to say first. ”

“The first, the evidence in that video accusing me of copying, is now almost refuted by internet friends. ”

“There are also four advertisements with the same creativity, without conclusive rebuttal evidence. Among them, the children's sanitary napkin advertisement and just running past your advertisement were found by the court to be creative coincidences. ”

“I won't explain much about these two advertisements. ”

“For the other two..."

Qiu Xu reached out and took three documents from Guo Qin. He picked up one and displayed it. He said: "Haitong Electronics's advertisement text on the dropped mobile phone. This idea is registered on the advertisement idea copyright website at 10: 58 am on February 11. ”

“The short video that I was accused of plagiarizing was uploaded on the website at 10: 21 on the evening of February 11. ”

“Shiseido cosmetics advertisement text, its core idea, I registered on the advertisement creative copyright network as early as December 28 last year. ”

“The passage accusing me of plagiarism was posted online only on February 17th this year. ”

“This time goes smoothly, media reporters and friends can wait until after the press conference, take a copy to verify..."

Qiu Xu dropped the first document and continued: "Before the advertisement was placed on the market, the advertisement text was strictly confidential. ”

“The leakage of these two advertising texts has caused huge economic and reputational losses to our company. ”

“At present, we have received letters of attorney from Haitong Electronics and Shenghai International requesting compensation of 12 million and 15 million respectively..."

As soon as that came out, the scene was raging.

Qiu Xu picked up the second document and showed everyone that he had received a claim attorney letter from the other company.

When calm returned to the scene, Qiu Xu continued: "In view of the serious distortions and fictitious facts of the television frequency, it caused our company at least 45 million economic losses, as well as incalculable reputational losses..."

“Our company has reported the case to the police station and will pursue the legal responsibility and liability for damages through judicial means. ”

“This is the police report receipt!"

Qiu Xu then presented the third document to everyone.

After the presentation, Qiu Xu returned these documents to Guo Qin and continued: "Now you can ask questions..."

Before he finished, a guy stood up and shouted: "Mr. Qiu Xu, I am Yang Gang from the media. ”

“Through this event, countless people have learned about your amazing talent in many ways. ”

“Especially, your talent in advertising and marketing goes far beyond today's creative masters and marketers. ”

“Many online friends have suggested that you are the next generation of heavenly kings in the advertising world. ”

“What do you think of this new title?"