The perfect future of rebirth

Zhao Poheng is so confident for future advertisements to win Mercedes-Benz, in fact, there is reason.

He saw a research report in our last life, or in an accurate point of view, it is a summary after a period of time.

Among the world's luxury goods, there are 90% of the luxury brands, which have been extended by the brand extension or branded product line for business dilemmas and increased profits. One hundred percent of 90% The extension failed, misused into the mine area, only one tenth of the brand was surprised in the fierce competition.

In the very least, there is no brand-extended luxury brand, Bentley from Kru County, the United Kingdom, is a freshly survived for hundreds of years, but the brand image is still a superior super sedan luxury. In fact, Bentley has no special people, the only thing that can be praised is its luck.

It has also had a difficult situation, the first time in 1931, Bentley was struggling at the edge of the closed, and the Rolls Royce bought Bentley for 13,000 pounds, Bentley car officially Join the Rolls Royce Motor. Bentley's automobile production line is also moved to British Kru County after the end of World War II, and join hands to push the two world famous car brands to a higher peak. Since then, Bentley is transformed into the "sports car version" of its luxury sedan by Rolls Royce.

The second is in 1998, due to the fine-handed manual production method of the Rolls Royce Motor Company in the competition with the opponent's large-scale industrial production, although the Bentley sedan is the most luxurious, brand The most expensive sedan, but it has been more competitively surpassed. Rolls-Royce that is in trouble, has to seek buyers for survival. In June 98, BMW has lost to the mass company in the bidding of the Rolls Royce Motor Company, and Bentley will return to the public car account.

Bentley's two life has been fortunate, and saving people are "Minglo" that is extremely appreciated by Bentley's luxury brand. They are willing to blood transfusion will operate Bentley as a "business dream", not just for profit, they don't have too much to disturb Bentley's luxury road, but make it more focused on luxury goods.

Compared with Bentley, 90% of the luxury brand of luxury goods is clearly nothing. In order to survive, they have to rely on their own strength, implement transformation, but the path of transformation is extremely arduous, except for a powerful brand, they have nothing to do. Under the helpless, the operators have to endure love, take the initiative to go down the altar of luxury goods, to contribute to the public, let the public to save themselves, although it will make the brand value of our luxury goods greatly diluted.

So, Ferrari revealed the mystery of his "Red Girl", which became a high-end sports car brand that a public had money, and never expected the exceeding premium of the super luxury brand.

There is also a PRADA boutique fashion. In 1993, it actually broke the brand promise of "the most understanding of the woman", adventurous, male clothing and shoes, this adventure made it a few worship in the woman's world. .

Despite this, there is still no shortage in the floods extending in the luxury goods brand, they are self-satisfied, such as the largest giants, such as the boutique giants, the brand across senior clothing, jewelery, watch, beauty supplies, winery, department store, art auction company, electronic Business sites and duty-free shops, etc., and even boldly change their own classic old name.

There is also a GUCCI group, its own brands such as Gucci, Eff., Alexander McQueen, etc., product categories include numerous products such as clothing, jewelry, leather goods, watches, cosmetics, perfumes.

LVMH and Gucci Group extended forward in the luxury brand extending, making many olders who have worked in luxury brand operations unexpectedly. Although it is said that "profitability and survival, it is impossible to have a fish and bear's paw", but it is possible to let his luxury brands will be in the jungle of the brand, and the branches that are not densely hurt, but also It is a small success miracle.

And Mercedes-Benz, it is a luxury brand that is unsuccessful of 90% transition.

Now in front of Mercedes-Benz, only two roads, or maintain the pride of their luxury goods, continue to put a high-top posture, watching the competitor BMW to seize the Chinese market.

Either, put it down, from luxury transition, high-end, open up new markets.

Zhao Zootheng is taken, it is this.

The world is brought, all of them, as long as the person in charge of Mercedes-Benz Headquarters is not a fool, you will understand how they should choose.

As for advertising planning, Zhao Poheng has prepared two copy cases. He believes that it will satisfy Mercedes-Benz.

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"I am free now!"

Going home, Zhao Poheng is writing planning, and the fan baby came in, smiled and said to him.

Watching her helplessly, Zhao Poked his face: "It seems that you are not free to be free."

"Haha, I will call Chen Yanjie and ask her to sign me." Fan Bao smiled and said to Zhao Po.

Zhao Poked nodded: "Go, I have greeted Zheng and Zheng."

This thing is involved in signing artists, and Zhao Poisheng feels that it is still more suitable for Zheng Yao. Anyway, Zheng Yao's identity is there, by her boss to personally ordered the order, but it seems to pay attention to the fan.

Fan Bao turned out to call, Zhao Poked his head and continued to write planning on the table.

The two stories he prepared are not complicated.

The first story is that an old man fainted in the roadside, the people around him were helpless, this time, a Mercedes-Benz car stopped, the driver explored the first to send the patient, and then greeted the hospital all the way, after a long time The lamp out of the operating room, a smile, all people exposed and smile.

The second story is a college student in the mountains. It is seen that the Spring Festival is approaching. It doesn't matter to meet the family, but there is no way to meet my family. On New Year's Eve, a Mercedes-Benz car parked at the school entrance, college students' parents came down, a group reunited .

In addition, Zhao Poisheng also prepared two slogans, one is "There must be a road before the car, there must be Mercedes-Benz, and another" beyond the limit. "

The former is prepared for Mercedes-Benz off-road vehicles, and the latter is used for business sedan.

Of course, the following is indeed from the Mercedes-Benz, and the previous one is Zhao Po.

No way, it is not like Japanese, but also don't say that Toyota's advertisement does not have this advertisement. Zhao Po is naturally a non-polite.

"What?"

After a while, the Fan Bao has finished the phone and went into Zhao Po.

Look at the expression on her face, and Dong Chenwei should be a good talk, otherwise it will not be this look.

Zhao Poisheng smiled and closed his own notebook: "Nothing, a planning, regarding the car."

"Oh, I said to Chen Yan, I will sign a contract tomorrow." Fan Baby showed Yan Xiao, and he went to Zhao Po. The arm said: "Let's talk, you are not allowed to disclose us in the company. The relationship between the two. "

"Why?" Zhao Poked is inexplicably, I don't know what she means, is there still "undercover" in the company?

Pleving Zhao Po lingering, Fan Bao did not say good: "Bai Gong Zheng Zheng, there is also morning sister definitely know, but the future film and television people don't know, I was a newcomer, if I was known to be your woman Friends, how do you say how they will see me? "

Zhao Poked his god, and then laughed. He didn't think so much. It was originally just to prevent the feature to be done by others. Now, it seems that it has caused some troubles.

However, Zhao Poisheng felt that Fan Bao said, after all, she is still a new person, inexplicably exposed is her girlfriend, and not to say what is affecting her development, single is this, It will let her bear too much pressure.

Thinking of this, Zhao Poked nodded: "That's good, listen to you."

Fan Baby is quite happy, and the beauty is in the face of Zhao Po. "" You know you the best. "

Zhao Poked laughed and knead her head, did not say anything.

Two people are actually like this, not saying that there is no secret between each other, but everyone is eager to be free. If there is no space, it is often easy to cause emotional tensions.

Maybe a small misunderstanding will be injured with each other.

So, sometimes learn to communicate, learn to understand each other, is the most important thing for two love people.

For Zhao Poisheng, Fan Baby is a woman who is willing to take a lifetime, and the Fan Bao is a man who is willing to pay for a lifelong man. They trust each other, naturally, it will think about it. .

When people are in people with people, the more they think, in fact, it will often feel better, because each other knows what the other party needs, and does not have to guess.

Of course, this must have a problem, you can't like to eat apples, you will be happy to take the pears yourself to others, that is, it is good to do bad things.

No later, in the morning, the next morning, Zhao Poheng accompanied the Fan Bao to the future film and television, under Dong Chenxi and Bai Jie's testimony, Fan Bao officially became the first signing artist of the future film and television.

This means that future film and television, finally officially embarked on the right track.

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