The richest man starts with black technology

Shanghai Stock Exchange, International Finance Center IFC, Dior cosmetics store.

The store manager is arranging his sales consultants to sort out the high-end customers that need to be matched this month.

Consumers who can succeed Dior's high-end customers are basically not bad for money. For these high-end customers, sales consultants will track the basic situation of customers on a monthly basis and give product matching recommendations according to the customer's skin conditions.

Usually, the products are matched and waiting for customers to pick up the goods in the store or deliver them to the door.

Sales consultant Li Juan began to contact her big customer Ma Jie.

Sister Ma’s husband is a financial worker, a senior gold-collar worker, with an annual income of over one million.

Jie Ma herself is also one of the "Big Four". KPMG’s accountant has CPA and ACCA qualifications. She earns a lot of money. She is a high-end customer of Dior. Because of the nature of her job, Jie Ma often stays up late, so her skin condition is bad. The cost of skin care is as high as more than 200,000, and the amount of consumption in Dior is as high as more than 100,000.

Li Juan: "Sister Ma, hello. Has your skin condition improved recently? Isn't it that greasy, and the acne disappeared? When you have time, we will take care of you."

Sister Ma: "Oh, Xiao Li, thank you. Recently, my skin is pretty good and I don't need the product for now."

What if I don’t need a product?

Li Juan immediately sent a WeChat message and said: "This shows that the products I matched for Sister Ma last month are still effective. Women's skin is to be raised. Sister Ma will come and take a look."

Sister Ma is an upright Girl, and she doesn’t shy away, saying, “I’m raising it. My husband ordered Anyang mask for me. After using it for a few weeks, the effect is much better. Now I only need to put on lipstick and draw eyeliner when I go out. Thank you, Xiao Li."

Li Juan:????

Later, Li Juan contacted several customers, and many people mentioned that they had already purchased Anyang mask and no longer needed skin care products, saying that they could buy some makeup

"Zhang Yu, what's the situation with you?" Li Juan asked.

Zhang Yu was also very puzzled and said: "Many old customers have bought Anyang facial masks and said that they don’t need our products for the time being, but basic care should be needed too. Anyang doesn’t have lotions, but they said that they just use the Anyang facial masks. No basic care needed."

The sales consultants summarize the situation with the store manager. Once the store manager calculates, the line of high-end old customers is expected to be only about 30% of the current month's sales next month!This is pretty good!

Old customers are generally the vane of sales, which indicates that next month's sales will shrink by 60% to 70%.

too frightening!

Dior has opened a store in Shanghai IFC for so long and has never encountered this situation before, and all of this is related to a product called Anyon.The Dior store manager quickly reported the situation to the Dior Xia Country headquarters in Shanghai.

Simple skin care products are just one of Dior's products. If the sales decline spreads to cosmetics, perfumes and other products, the store manager can commit suicide.

At the same time, cosmetic giants such as Este Lauder, SK, and L'Oreal have all noticed that their basic skin care products have been sold in advance.

Shanghai Stock Exchange, Dior headquarters.

Requests from retail stores in multiple cities have feedback, and the sales of basic skin care products are declining.

The absolute number of this reduction is not very large, but the data is very dazzling.

Xia Min, COO of Dioxiaguo headquarters, urged the district managers of major cities: "The current data cannot explain the problem, and I don't believe that a small mask has such a big impact on the company's products! Our cosmetics business It is high-end luxury goods, not ordinary cosmetics. I hope that the managers of major sales areas can understand this truth."

Xia Min said: "Anyang is just a small company, it's not to be afraid, just keep paying attention."

At the same time, Anyang's online reservations reached 20,000 boxes, the advance payment was close to 30 million, and all the funds had reached the company's account. Zhou Xiao fully felt the charm of the Internet.

The amount of reservations reaching 20,000 is not the upper limit, but the number set by the technicians every week-he is worried that the output will not keep up.

Ma Tao, the director of Hillhouse Capital stationed in Anyang, looked at such a terrifying number of appointments and knew Hillhouse's investment blood this time!

The revenue of 20,000 boxes reached almost 30 million soft rice coins, while Hillhouse Capital injected Zhou Xiao's capital into only more than 60,000 soft coins.

Ma Tao now understands why Zhou Xiao only needs 10 million meters of capital injection, because Anyang only needs a little activation capital to take off!

This is the biggest difference between investing in technical companies and non-technical companies.

Technological companies, as long as the technology is urgently needed by the market, they can make a profit without losing money!

Ma Tao hurriedly wrote an investment report to Hillhouse Xiaguo, and hoped that Hillhouse Capital would seize Anyon's Series A financing opportunity if Anyon still has financing needs in the future.

At the senior headquarters, Xiangdong received Ma Tao's report, and he was excited and immediately reported to the senior management.

The angel round investment can see profits within two months, and the company's revenue has reached half of the investment within two months, which Hillhouse has never seen before.

At the end of the report, Xiang Dong said excitedly: "Thirty million in revenue! This is just a month after the company was established. This shows that it is our luck that makes Anyang choose us instead of us. Anyang."

The investment in Anyon is definitely Xiangdong's proud work. Hillhouse Capital originally narrowly passed the investment in Anyon, but it has become a magical pen, extremely lucky.

At the high-level meeting of Hillhouse Capital, the high-level executives placed their focus on the Anyang project that was not particularly promising.If Anyong needs Series A financing, Hillhouse will do its part.

Also in the capital sector.

Sequoia Capital saw Anyang’s booking method and the booking volume of 20,000.

Sequoia knew very well that Zhou Xiao's play method could get the cash to the greatest extent in the first place.

Judging from the number of reservations, Sequoia conservatively estimated that Anyang's future market will be more than 100,000 boxes per month. This is only an estimate of Xiaguo's first and second-tier markets, not Xiaguo's national and overseas markets.

How much is one hundred thousand boxes?Monthly revenue is around 150 million.

This is not a cosmetics business, but a money printing machine business!

Sequoia vaguely feels that Anyang has a tendency to become a cosmetics giant in Xia Guo, and even compete with foreign giants.

And Anyang currently only has one mask!

terrible!

The major partners of Sequoia Capital's Xiaguo District are asking the company why Sequoia has not reached a cooperation with Anyang.

Why didn't we cooperate with Anyang!This is also the question that Shen Nan, the head of Sequoia Xiaguo, is thinking about. Sequoia is the first VC to contact Anyang!

Project leader Pete Lee was called to Shen Nan's office.

Shen Nan threw Anyang's current operating information on Pete Lee.

Shen Nan said furiously: "In less than a month, close to 30 million in revenue! It's cash! How did you talk about the project in the first place!"