The Youngest Son of Sunyang

Is love just a faded memory for old people?

“A car with a unique identity, even if it doesn't sell a lot. It's a company that makes cars like that. Love at first sight would be good, love that burns slowly. ”

“I want a car.... ”

“Was it '96? The Azin took over the production line and design of Lotus, England, and sold a two-seater open-car. which is designed for small scale manufacturing, so it doesn't have to be mass-produced. ”

He frowned because he remembered the car I was talking about.

The annual production cost was KRW 30 million.

If you sell it without leaving any profit, you add VAT, special surcharges, etc., and the acquisition price turns into a car that costs $40 million.

If there are 15 million KRW of medium-sized vehicles in full options, there are even 40 million KRW of flagship generation.

The President of Song Jin-automotive eventually settled the sale price after 20 million KRW, including tax, and he did a lot of damage as he sold it.

“I know. The car, it was extinct by my hand. ”

And I said, "Yeah, well, profitability doesn't make it sane. ”

“So what? You want to build a sports car like that? ”

When I think about how young I am, I understand why I said this.

A young owner of an automobile company wants to own a sports car Right in his own company. President Jo seemed to understand my intentions that much. Isn't this the characteristic of a young owner who thinks of it as a toy to play with the company?

President Jo must have heard that I was still young.

“Why would you build an armored car for a loss? And just in case, I don't have a license yet. I don't care about sports cars. My favorite car is the BMW 7 Series. It's a car that saved my life. ”

“So what does it mean to be a unique car? ”

“A lightweight car that can be bought in installments by women at work, and a coupe that can be built in installments for men in their 30s for 3 years. A pickup truck for a middle-aged man who wants to buy a second car. This is what it says. ”

President Joe still did not unfold his frowned eyes.

“Lots of light vehicles and coupes already come out. Pickups don't work in my country. ”

“Cars I don't want. ”

“What?"

“Beautiful, non-foaming coupe with vintage looking light cars. Pickup truck that looks like a commercial freight car. Who would want to buy a car like this? ”

Grandpa and Joe finally understood what I meant. But he still did not hide that he was negative.

“No matter how much you make me want it, I can't sell a few of them. Anyway, the car for sale is a family car. Other cars never make it past the breakeven point. You know that now, right? Automobiles are a facility industry that needs to be mass-producable. ”

“If your production line is two-track, why not breakeven? Is that impossible?”

“Family car and beloved car? Like this?"

“Yes.”

“You have no intention of making money. ”

“It's okay to be deficient in the next 10 years. It's going to be different in the next 10 years. ”

It is now, but it will always be.

Toyota, Volkswagen, and their sales are never ahead. If these two companies had built a whole generation of families, they would never have been on the throne.

A diverse and unique enterprise mindset that develops an endless set of challenging cars and doesn't turn away from a handful of enthusiasts has topped their main car, Corolla and golf.

Hyundai Motors has stated and will certainly achieve its ambition to take part in the global top 5 of the 21st century. However, Daehyun still has no choice but to have a realistic image because of the value.

Cars should make you dream.

The moment you imagine yourself driving that car, you are loved.

“Uh-huh.”

The grandfather who was just listening suddenly burst into laughter.

President Jo Dae-ho, who saw that, began to smile as he slapped his forehead.

When I looked at the two of them alternately because I didn't know what was in English, my grandfather stopped laughing and opened his mouth.

“You said the same thing when I started the cruiser. Haha.”

“Of course. You said so yourself, you don't have to make 10 years. I'll even sell the pants I wore if I have to. ”

“Oh, really? ”

“Yes, but he did it to me just a year after the settlement. My neck will be in danger if I don't do this. Let's get out of here fast. Haha.”

Damn it.

My sincerity is so distorted.

“It's okay. I trust that you're not like him. Huhu.”

“This guy! If you were serious, would I have kept you in that position? ”

I couldn't keep listening to my two elders' flashbacks.

“Ms. Grant, you know what I mean, right? ”

“The chairman boasts that you have a lot of money... Can you handle it? The first condition of a beloved car is design. A man's car is a woman's car. Beauty is basic. ”

“We'll bring in the best designers. I love Chris Bangle. I can even bring Peter Shreyard. All you need is a designer. ”

Speaking of BMW and Audi's designer name, Joe smiled at his grandfather again.

“Chairman, I think you mean it. Thanks to that, I was able to eat my salary for 10 years without worrying about performance. ”

“Don't be fooled. Whose blood is that? Huh. ”

Grandfather smiled lightly and asked seriously.

“If a car company starts forgetting money, it's hard to cope. You could lose all the money you've made from your investment. ”

“I have about 10 years to invest. including China.”

“China? ”

The two of them were surprised again, but the reaction was slightly different.

Especially, Joe asked with a curious look on his face.

“Did you plant a spy in Hyundai Group? ”

“Yes?”

“I heard Daehyun is starting to turn his eyes towards China. He said he was aiming for local production in 2005, but he still disagreed. ”

“It's never too late. We have to hurry for one day. ”

Volkswagen has already landed in China since 1984. In partnership with the Shanghai automobile, it founded Shanghai Tachyong 52061; ( ‭) and targeted southern China with a focus on Shanghai.

In '91, China's first railroad joint venture with China again led to an attack on the northern region, and in' 99, China ate up almost 60% of its market share.

“The Chinese market is at 1.5 million. Except for the luxury cars of the rich in China…. ”

Joe's feelings were revealed that he didn't want to rush.

China only allows joint ventures, so it is imperative to transfer technology to China. It's the hardest part.

“Don't you know there's going to be an explosive growth? ”

“Come on, I think it's best for JooJoon to do what he wants. ”

Cho Dae-ho seemed surprised because of his grandfather who suddenly asked for an opinion.

It's because after the merger of cruising cars and Ajin, they never interfered with their management.

“Why is that? ”

In addition, grandfather seems surprised by Joe's sudden asking provocative questions.

“What? Look at this guy. Are you saying you won't do as I say? ”

“You're an advisor here. There's no reason to follow. Of course, I would follow great advice. ”

“See? Here's the thing. JooJoon is protesting against you. A beloved company, a great man who wouldn't even start if he couldn't convince himself to go to China. ”

I was shaking like a child who found something fun.

“Look at this. Money is flowing into China around the world. Factories around the world? This is really scary. Our cruise factory is huge because of the low labor costs. It is labor that creates value added. The workplace is the factory. ”

“You mean you need a place to use it, since you're stockpiling wealth. ”

“Chimneys rise faster in China. That's how much the economy's gonna grow, right? And the first way to show off your wealth is with cars. ”

“It's a man's habit to have money stacked on his account and snow returned to his car. ”

President Joe nodded his head and turned his gaze to me.

“It will cost a lot of money. Time, quality, money. These three are always on the other side. We're going to need a lot of initial funding to reduce the time and increase the quality. Are you okay?”

“Can you predict the amount? Now?”

“China is absolutely a 5: 5 investment system…. Over $250,000 minimum? That would be about 100,000 units of initial production. ”

“It's not much bigger than I thought. Let's do this. Let's start a business with 500 million dollars in initial investments. including expedited costs. ”

Immediately, he doubled the number, and President Jo opened his mouth.

“You see, I told you this guy had a lot of money. ”

Grandpa slapped his hands together and smiled at President Jo in surprise.

* * *

“Divorced... No, not yet. Anyway, it's weird to see my divorced wife a few years later. ”

“You look good. ”

“You're still in good hands. Who's to say she's over fifty? ”

“I praise that a lot. Why, 'cause she's not your girl? ”

“It still stings. What do you want? ”

The mayor was pleased to contact Jinseo Yun for a cup of tea, and hoped that he might have something to drink. That's why we're canceling our upcoming divorce.

“Let's get back together. ”

“Are you serious?"

“Don't get me wrong. I don't want to share another bed with you. Real partners, not married. What do you think?”

“What? Haven't you paid enough for leaving me? If your father knew you were working with me, he would have taken everything back. ”

“I won't take it. No, I can't take it. ”

“Would your father have passed it on to you without such safeguards? ”

“Safeguards or anything else is useless. How can you take what's not in my hands? ”

“What? What do you mean? ”

“Just like you said. I don't have anything anymore. Just know that. ”

The mayor guessed that Jin-seo Yun would not say a phrase. She has a lot of pride. Everything I got from Chairman Jin is gone, and all I have left is a sign that says she's the daughter of a cruise group. I don't know what happened.

“I don't want to talk about it. But what do you want to reconcile with me? Still?”

“Of course, I should sit in PyeongChang-dong's study before I grow older and become a grandmother. ”

“You said you didn't have anything in your hand. How do you want to get to PyeongChang-dong? ”

“Just follow someone to the front of the house. But it's hard to get from the gate to the library. I think it'll be easier if you take care of someone then. ”

“Who's blowing you off? ”

“Someone you know well. The one who funded your election. ”

“Joo Joon? Is Joo really? ”

Jinseo-yun lifted her finger and calmed down the surprised market.

“Whoever it is, you need your strength to clean up the last one. It's not enough to be the mayor of Seoul, so you better be prepared. I still have some personal property, so I'll push you even if you become a beggar. ”

“I don't want to touch my ex-wife's purse... ”

I smiled slightly at the best market.

“Never mind. I'm the one who knows you best. What are you...? ”

The best one poured water into an empty glass in front of Jinseo Yun.