The Youngest Son of Sunyang

In 2002, when the Euro coins officially began to be used in the European Union, my first move was to combine the laboratory of Ajin Motors and Cruise Motors into a single HW Automotive Institute.

I visited early in the morning with Chairman Song Hyeonchang, President Jo Dae-ho and Representative Oh Se-hyun to see the prototype of the first car reflected in my intentions.

The Lab Exhibition Hall was waiting for us with tense expressions by design center heads, designers, and researchers.

Even a small car, not just a man, was waiting for us with a shiny glow.

M21-1

It even had a name tag that said it was the first mini-car of the mini 21st century.

The moment I saw a new car, I was scored 85 points in my head.

The two chief design center managers and senior researchers began to explain whether this number had shown up on their faces.

"I chose the overall rounded design. It was a choice to provide stability in the light of the car. But the more you go backwards, the more aggressive the silhouette and the character line become. It's a tense, dynamic shape."

"By choosing a low position, we also sought the pleasure of pure driving, which felt like it was close to the surface of the road."

"We anticipate that a cute car of this size will be surprisingly exciting and that the joy from that gap will be great."

I started looking at cars as I listened to their explanations.

796cc emissions, automatic four-stage, two-seater coupe.

A design that appealed to me at first sight, this was all I asked for.

But now the car in front of me was not nearly as cute as the first time, but enough to hear that it was cute and pretty.

When I checked the room thoroughly, the developers finished explaining and others started looking into the car.

"Can't the convertible version ever work?"

When I asked him quietly next to the chief researcher, he turned into an embarrassing expression.

"The pressure on manufacturing costs was inevitable to pass European stability standards. It's not acidic at all, so we excluded it from the design stage."

I've asked you to build a nice new car instead of thinking about mining castles, but I guess you haven't avoided the pressure on your bony performance. I couldn't help but sigh.

After everyone examined the car, the developers looked even more nervous.

It is time for the executives of the company to make an assessment. As soon as any negative words come out of their mouths, they wait for a nightmare that cannot be compared to what they have suffered so far.

There is a timeline to be shipped in the fall. If the word "fall down again" falls today, we are truly faced with a murderous schedule.

I stuck it in Song Hyunchang's eyes in everyone's eyes. Who said anything about a car carrying a sick car to second place in the country?

He is also a person who has contributed to the development of innovative cars. He is also the first person in Korea to launch a two-seater convertible sports car to cope with massive bleeding. even though the assembly was all there was.

He opens his mouth slowly.

"Good pick. Well done, everyone."

Song Hyunchang comforted them by tapping on the shoulders of relaxed developers.

"Thank you all. Today, all the developers have to go home and see the members' faces. I don't know what kind of trouble I'll be waiting for tomorrow."

President Jo cared about the evaluation, but he recognized their efforts as well.

"Come on, let's have a cup of tea and talk."

President Jo took us out, including the Song Chairman.

I put the teacup in front of me in the interview room in the lab, and they all cared.

Especially since Song Hyunchang said nothing, Joe opened his mouth first to see if it was urgent.

"Chairman, I want your honest opinion..."

"Huh? I meant what I said before."

Cho didn't clear his suspicious face after throwing a large chunk.

"Is that so?"

"How many light cars are there in my country? Isn't that great?"

"Two people seems to be a weakness..."

"Where's a car with no weaknesses? And a family of four stays away from the light cars. Thinking about her safety first. Light cars are for two anyway."

Song seemed genuinely satisfied. And it surprised all of us with unexpected words.

"Don't take my opinions anymore. I'm already at sunset, right? He's an old man who should have left right away."

"No, not yet…."

Song Hyunchang shook his hand to stop Joe's horse.

"I was able to keep my seat at the financial formal gathering, but at least I was able to do something about it. But the chairman of Dae-hyun passed away, and Jin of Sunyang stepped aside. It's undeniable that my role is over."

Song Hyunchang suddenly emptied his cup of tea and stood up.

"Ignore my opinions and get your ideas straight. I'll go up first."

"Once, Chairman."

We were all embarrassed by Song's outburst.

"It's okay. Just sit down and finish talking. An old man is treated like an adult only when he knows when to avoid his seat. I want to be treated like an adult by you. Haha."

Song Hyunchang took a volatile step and left the lab without looking back.

Everyone was surprised by the sudden declaration, but I couldn't help but be dumbstruck. The rest of us have to work.

"Now, let's have an honest conversation."

Joe looked at Oh Se-hyun first. Oh Se-hyun who received his gaze shrugged his shoulders.

"What do I know? I'm a mediocre middle-aged man who thinks it's a good car if I get a big, spacious trunk full of golf bags. The opinion of Joe, who is an expert, is the most important assessment of light vehicles."

I asked for my opinion instead of Oh Se-hyun who took one step away.

"What do you think, Joon?"

"That's the car I wanted. I'm not 100% satisfied, but I think that's enough." "

"Affordable car with good design and reasonable stability?"

"Yes, middle class parents can buy their college grad kids a car. A car that can be sustained with three year installments for beginners. It looks stylish when riding, but invisible. So here's what I think. And that new car kind of fits my mind."

At the level that ordinary people thought, I gave my opinion at that level.

"How many people would live by car performance? Output, power, zero-back, balance…. It's more of a commute and weekend getaway than a picky car guy."

"Just by looking at the car. I'm no different than you think."

"But you're thinking something else."

"Yes. Intel says there's a 600cc light train coming out of Daihats, two-seater convertible."

Daihats Copenne? Is that what it is this year?

"Domestic should compete with such a car abroad, even if that is the case. I'm ashamed, but my Korean tea is still cheap. But that new car you just saw is significantly less competitive. We can't just go into the mountains thinking about the domestic light market."

"What if we set the overall net profit ratio of HW cars to zero? Will it still be less competitive?"

"What?"

"M21-1, right? Project name?"

"Yes."

"So M21-1 can be sold at a loss. because it benefits from other vehicles. Is it less competitive to focus solely on giving up on making money and increasing production?"

President Jo thought for a moment and moxed.

"Let's just think about the benefits of scaling up production?"

"Yes, uncle. Will you take me as your majority shareholder? Unprofitable company management?"

I sent a signal to Oh Se-hyun. He quickly begins to fight back.

"It doesn't matter, but keep in mind that if you don't make a profit, your stock price will continue to fall."

"It's a mid-term strategy. Shouldn't we be carrying the stock price of cars anyway?"

Even though the consensus between me and Oh Se-hyun was the same, Cho Dae-ho's expression still did not look good.

An indicator of corporate management is the stock price. If the stock price falls, it is not good management, and the primary responsibility should be to become a representative director.

The shareholders are the ones who change their minds when they see a stock price that falls even if the majority shareholder of the company says it's okay.

"Mr. Jo."

"Huh? Yes..."

I need to communicate my goals to him who's out of his mind. How about 10 years, 20 years, to build the right car company?

"What is the difference between us and Hyundai Motors?"

"On a shipping scale of 65%, but on sales alone, less than half of Hyundai. 49% …."

Shows the absence of high margin luxury cars in stages In the right direction, you should go to a luxurious medium-sized generation rather than producing a beautiful light car.

But as I have already confessed, our position in the global market is cheap cars. If you navigate to a medium-sized generation, you don't know if you can beat global and even Hyundai.

"Is the new car not competitive enough just to give up profit and reduce the gap?"

"Are you serious?"

"Yes."

O Se-hyun said to Cho, who once again checks my intentions with an anxious expression.

"Mr. Jo. Let's do it. What if you can't make money with your car? He'll make some money from the circular finance group and bring it to us. Let's go below the salary of our employees, invest in R&D and build our production line. Then maybe you should press Daehyun."

He's a quick uncle, too. Setting objectives correctly avoids worrying about useless things.

The major shareholder has declared that he will aim for size more than black people. No matter how low the stock price drops, there is no replacement for management when one step is directed at the target.

"It's okay if you don't get a better rating than the Daihats Light Vehicle coming out this year, but can it at least be the next alternative?"

"No."

Joe immediately shook his head without thinking for a moment.

"There's a technology gap between Daehyun and me. Japan? No way. He'll probably choose his last resort. I'm sorry, that's where we are."

A harsh self-assessment pierced my entire body. I asked again to match reality.

"So what about the light market in my country?"

"Over 50% share in light duty markets. This is what I have to do. Leave it to me. I'll get it by next year. If you can't sell it at this price, you're still a CEO. I promise you my place."

This time it shows great confidence. It seems reliable.

"Then please hurry to announce your new car in June, which will be launched in October."

"June? Why June? The Frankfurt Motor Show is May, Paris is October. I was thinking about the Paris Motor Show."

"As you said, domestic targets outweigh global markets, and the World Cup will be held in June. Excellent chance."

Joe frowned as well as Oh Se-hyun in the word World Cup.

"Hey! It's someone else's party even if it's held in my country. Why World Cup when the preliminary tournament is over?"

Oh Se-hyun frowned a lot.

"You seemed different this time. There are homeground advantages, right? It'll be a festive atmosphere with good grades, not to mention the effect."

This is...

There is no way to explain it, because no one will believe it.