To middle age

"This is quite good, such as some teachers who want primmars, we can contact, then clean the aunt, buy early uncle, workers on the site, I will carry out warm activities in the last month, and my team Video promotion is positive, this is not to say that I have to create, I want to play our brand, just send warmth, give clothes to people needed, waiting for everyone to pay attention to our activities, wait until our brand's new clothes, I started With the goods, then, at this time, everyone will find that the brand of the trademark is somewhat eye, and at that time, everyone will know that our company has been doing this, I want everyone to remember our brand. What is going on. "Watermelon explained.

If the watermelon brother, let me be very surprised, I didn't think that the Watermelon brother was so careful. Once the warmth of the event was fermented on the Internet, then everyone will pay attention to this brand, but this brand of clothing, market However, everyone has been guessing. At that time, once we launched our brand, start selling, then there is certain that someone thinks about it, when it is, the watermelon brother can say that this is his personal brand.

On the other hand, we have sent clothes, the style is basically general, so say it, once the new product is competitive, the style is good, then you can want to take advantage of the market share.

"Well, I'm very ideal, Qiu always said." Jiang He nodded and agreed.

The latter time, we talked some other topics, almost time, Jiang Fang and Watermelon have left my room, and I also washed a hot bath.

After taking a shower, I thought about something happened today, I didn't have any problems, turned to sleep.

Early the next morning, I had eaten breakfast with Jiangfang Watermelon, and I took the check-out. We sat back to Maguo flights and came to Magic.

This time, the trip to Hong Kong, is also a smooth, temporary that we have not arrived because the designer team has not arrived, so there is no job. Basically, the company is running normally, but not producing, it is also given to the employee's release, basically Leave a group of people in the workshop to do 5S, the rest of the person, and play the trend of wheel and salary.

Going to the magic is in the afternoon, I first asked Wan Tingmei, and the project site, and chatted with Zhang.

In the evening, I was eating with Zhou Ruoyun, I mentioned the trip to Hong Kong.

"Husband, congratulations, if Mr. Xie is in the field, then really willing to join, then you must start designing clothes, then you can choose the clothes and production, once the sample is qualified, and the style is also good, you can put it into production, now Summer, can catch up with eight or nine months, but also sell some, and the autumn clothing will start quickly. "Zhou Ruoyun laughed.

"If a shot is closed, immediately start, then I certainly I hope, but it is estimated that it is necessary to design, it is not just a single product, it is estimated that the design style will be more, take a look at the market, see everyone's needs, the most critical, that is, Priced. "I said.

"New brands, need customers, pricing is definitely not too high, this is actually a lot of people in China, such as special, noble bird, etc., but the price is too low, it is not very good, it will be more difficult to rise. Therefore, this needs to be considered. Zhou Ruoyun said.

"Brand's effectiveness, although the watermelon brother is red, and the traffic is also large, but the watermelon brother is not a star, there is no representative, we must ask the star's endorsement, and the costumes must have their own characteristics, let customers know worthy of their own characteristics. This price, our materials, our styles, are higher than a certain horizontal line, so pricing can be high. "I said.

"Husband, who is you going to call why?" Zhou Ruoyun looked at me.

"The young generation of stars have certain influence, wearing a high-level, good looking, this is the whole side to test, can not please one." I said.

"Well, see the product positioning, if it is a very orthodox apparel, then the star's age is also big, if it is adapting to the trend, the young people, then the state of the star is a little bit." Zhou Ruo nodded.

"In fact, I have been thinking. Is it necessary to endorse the watermelon brother, I know that this is indeed a big advertising fee." I continued.

"Husband, I also thought about this." Zhou Ruoyun said here, she looked at me, then it was as if I thought about it, after the opening: "Husband, Watermelon in the Internet platform, the base of the fans Very big, so he speaks his own brand, it can be said that there is a strong fan sticky, this is a very big advantage, just endorsement, it is really suitable, because the audience of the costume is very wide. No matter which star, there is your own fans, no work, no work, no one in the role or single, now it is really fire, but it is difficult to guarantee the future, I think that Watermelon can have a characteristic Have your own things, of course, if you consider the cost of advertising, it is a best choice, but if you have other stars that are suitable for this brand, then you must try it, such as brand clothing, similar dress, we will Remembering Hu Ge, because HuGG is not only a good image, but it is good, he wears a suit very good, and the amount of fan is large, it is also a star, there is a representative, so he will be good, in the market, Say, look at the style. "

Zhou Ruoyun's words reminded me, in fact, I found Muli in the past, Mu Qiaoxiao is good, but also full, plus representative, the fans are strong, she speaks underwear, there will be a large audience group, Even men are thinking, if their girlfriends and their wife wear this brand of underwear, will not look good as Muqiao, this is a visual fantasy, there will be impulsive to consumption, as for female fans, also recall The brand of Hu Gug, their objects will not be particularly good, so they have chosen stars very important.

I certainly understand the pros and cons of this, there is a star endorsement, then this product is at least a brand, and there is no star endorsement, I always feel that there is something short, there is nothing new.

Meiwei spent a lot of money in the market promotion, although it was not bad, but after, because the product's competitiveness decreased, and there was a loss of the situation, he also gave up the star's endorsement, how to say, endorsement is a Put the double-edged sword, when you can help, when you are poor, the burden will directly affect the capital chain of a company.