Wuliang Advertiser

Chapter 23 The Real Plan

When Wu Liang began to criticize the pattern, his mouth was the most hated, but often others could not pick out the thorn. Of course, "Wu Liang seems to be right!"

At the very least, when Wu Liang said it, he would cite the classics and come up with actual cases to let people know why he did this!

Especially when it comes to the packaging of wine bottles, Wu Liang is full of firepower, "I don't know who designed this packaging design. I will describe it in one sentence, that is, spicy chicken!"

Wang Zhongming's face was a little green after hearing this, and he also had his own contacts. When he made this design, he decided on it. He found the company that made the medicine packaging box to design it. It was just a copy of the cold medicine box. !It's nothing more than that the lady boss is more troublesome.

Some people have made complaints before, and they have been pushed back by him. Who makes him the general manager? He has the final say on business matters.

He was a little unhappy to see Wu Liang saying this, but he still listened patiently, and he could see that there was a problem with the packaging, which everyone could see, it was not a great skill!

Wu Liang did not say, but only showed a picture, an effect drawing, the bottle body designed with three-dimensional software, and a label attached to the bottle body.

It is still a strong visual impact. This ProE-designed bottle is completely reproduced from the latest bottle of Jinjiu borrowed by Wu Liang. It is much more fashionable than the current bottle of Jinjiu in the world. "I I don’t know what it means to use the same Dukang bottle? Is it to save costs or to facilitate the listing? Who knows the characteristics of your wine?"

Wu Liang asked three times, finally letting Wang Zhongming put away his contempt, and the thought of giving the formula he had originally held was stopped, and he seriously considered Wu Liang's words!

Thinking about it in another way, if he entertained customers with this wine himself, I am afraid it would be a bit reluctant. This is just the crude packaging.

Open the tray?

The golden and translucent wine inside is indeed a bit feeling, but why is it a round bottle?What is the difference between that and drinking a low-end wine for twenty or thirty yuan?

Wu Liang didn't leave much time for the two of them to think about it, it was just right. Just thinking about what was wrong, before he had time to argue, Wu Liang gave him a detailed introduction to the flat bottle and appearance.

Familiar?

Yes, it's just the appearance of Jinjiu, which was moved out intact!However, this is the new model, not the old model 20 years ago.

The same alcohol brand, Jinjiu also sells health products, but it sells health products as alcohol, or the health products war at the end of the last century is still fresh in the memory, and how many people have been affected.

Moreover, Shi Yuzhu’s successful comeback in 2002 has injected new vitality into the health care product market. The more companies like Qin Ling Pharmaceutical know about it, the heavier the mind to play health care products, so there is what the previous article said. Set up a company to sell health medicinal liquor.

It is not only for the convenience of accounting, but also part of this reason.

If it is purely for accounting, it is not faster to start a jewelry company, and there are beautiful young ladies who can talk about life.

Unexpectedly, the sales model of health products, health medicinal liquor and medicines is really different.

What is the purpose of Wu Liang's model for Jinjiu? It's also very simple.

Moreover, he searched for a long time and thought about it for a long time, and there was no other suitable case to replace it, and the volume was small, and it was impossible to bombard the advertisement with the same high starting point as the Spear Terrace Gold Wine, right?

There is a saying that the best is the best, and Wu Liang’s plagiarism of advertising creativity is also the most suitable!

The packaging of the bottle is very simple, but it is also very airy. There are two sizes of bottles, two halves and one pound!

The red label with the golden agar liquid makes people want to take a sip, so, try it?

How to sell wine, that's how it comes!

When choosing a wine, many people first look at the brand and then the price. Some people are willing to try new wines. The most are introduced by others!

At the very least, the store also has a gimmick when it sells!

"Brother, look, this wine is golden and translucent, it's much better than our own wine! The degree is not high, try it!"

In addition, some gossips, such as tonifying the kidney, improving energy, and so on again, the word-of-mouth is slowly rising!

Anyway, Wu Liang is very clear about the effects of wine, nosebleeds, and the other four hundred and four gods are not allowed to write!Anyway, Wang Zhongming drank it, and he knew it well.

Wu Liang and Dingling Suolang finished talking about the wine bottle, and came down to make up a knife. "This kind of packaging saves space. Not only does it save the cost of a carton, one box can also hold a few more bottles, and the cost is also advantageous! Of course, this is just A small part, just as I give Mr. Wang your product packaging plan!"

Wang Zhongming said hurriedly, "Thank you, Mr. Wu in advance!"

"After talking about the packaging, let's look at the third point! Brand!" Wu Liang took a sip of the mineral water on the table, "Brand this thing, I won't be in front of you, Mr. Wang!"

Seeing Wang Zhongming nodded slightly, he knew that this one is not to be exaggerated. Why should he sell it? Don't give it to the customer. What if someone keeps arguing with you?

There are a lot of people who bring their own kongjing attributes. Wu Liang paused and continued, "Take our wine as an example, it's not very well-known, so you need to work hard on the name!"

"You can't say when you buy wine, come to a health bar! The truth is that, then I think of a name for Mr. Wang, please look!"

Wu Liang played the next page of the slideshow. The computer screen showed a red background with a gold border and a round frame in the middle. The five words "Maca Health Wine" were written, and the two characters were also highlighted in the upper and lower blank areas. Put the trademark and manufacturer, alcohol content, capacity and other information.

This is similar to Wu Liang’s slideshow for Guo Jian’s self-help. The same truth is that "the words should be big"!

Of course, for this maca, you can also find a calligraphy everyone to write for it and leave a good story.

In Los Angeles, a city with a long history, the most indispensable thing is calligraphy masters. For people like Wang Zhongming, who has no whites, why not find a leader to mention a word?

You can also give a pen fee, the best of both worlds.

"For this Maca, Mr. Wang can also ask someone to help with a question, and replace the word I found on the Internet!"

After Wu Liang finished speaking, Wang Zhongming’s eyes lit up. This was a good thing, so he made this idea. Today, this slide is not in vain. He praised Wu Liang from the bottom of his heart, "Mr. Wu Have a heart!"

Wu Liang smiled, "As Mr. Wang said, even if my Xiao Wu is not in vain!"

"But what is Maca?" Wang Zhongming asked suspiciously!

"This is the essence! Look, Mr. Wang, you are also asking, this has successfully attracted people's attention!" Wu Liang clearly remembers how hot maca is. You can drink and soak in water. Alcohol is also good, and even unscrupulous Tao Tao merchants dared to sell as health care products with the name of Maca. The praises are still very evil. Looking at the following praise, it feels like entering the Cao Liu community.

At the beginning of the century, Maca was not in circulation, so since there was a gene for fire, Wu Liang didn’t have to worry at all. Seeing the curative effect, Yin Yanghuo, the emperor’s tiger-wolf medicine used to create humans, had been used. effect?

"Maca is a traditional Chinese medicine blindly, a necessity for men! You can use this to make a fuss about external publicity!"

Wu Liang then turned the page, but a few simple sentences were written on the slide.

One hundred thousand advertising planning!

One million advertising plan!

Ten million advertising planning!

Finish!

Wang Zhongming looked at the big word "Thank you" at the end of the slide, and asked in confusion, "This is the end?"

Wu Liang smiled like an old fox, "I wonder how big Wang always intends to play?"