Wuliang Advertiser

Chapter 24: One Hundred Thousand Marketing Plan

Wu Liangni is here. You can play as much as you want, provided that "I have to give me my share."

Especially Wu Liang looked straight into Wang Zhongming's eyes, and it felt like seeing a lamb waiting to be slaughtered in the final despair.

"Three plans, choose for yourself, play as much as you want, to ensure that you don't make a loss-making business, and are worth the money." Wu Liang is very confident.

But this can't dispel Wang Zhongming's worries, "What if the investment is lost again? What guarantee do you take?"

Wu Liang chuckled, "Mr. Wang, I provided the previous packaging plan for free, not to mention too much. How much cost can be saved for two yuan per box?

The important thing is that I can clean up your inventory. Doesn't Wang always want to listen to this plan?"

"One hundred thousand yuan can be thrown in first and listen to the sound! What is the effect?" Liu Fei urged on the side, but he wanted to get rid of the pot as soon as possible. The sale of this gadget is linked to his own business, what is it!

Otherwise, there is a person who is convenient to do things, here is the integration of the outside, but Wang Zhongming is not moved, and the historical trajectory almost made him lose this job, then now, he feels that he can still be rescued, this is also normal.

Liu Fei said that as a general manager, Wang Zhongming’s biggest characteristic is that he himself listens to all kinds of opinions and feedback from his subordinates, but listening and following are two different concepts. When his mind goes dark, he will also Let others understand his arbitrariness.

From another point of view, it is courageous. The greatest value of a professional manager is to create value for shareholders. This is true. However, after reaching the predetermined goal, it is normal to do some other small actions. Who has not A beating heart?

For example, the packaging of this health-care wine is not because of his own relationship.

Sometimes people who work as subordinates only rely on leadership, that is, do whatever the leader says. Is this wrong?It's all for survival, even if there is a mistake, someone will carry it for you, what are you afraid of?So sometimes some brain-dead decisions are made like this.

This is not difficult to understand, but when the leader can't help it, the leader will also actively save himself. When this health-preserving wine becomes a tasteless and a pity, Wang Zhongming knows that he should save himself, otherwise he will be a year The annual salary of hundreds of thousands is about to be out of guarantee.

But now, Wu Liang gave such a plan. It is impossible for Wang Zhongming to be unmoved, so he feels that he can still rescue it.

"Well, let's draw up an agreement as soon as possible. I will report the plan to the chairman. Let's set a small goal. If the effect is good, let's continue to cooperate?" Wang Zhongming finally made up his mind, how can we fight for this? .

"That's OK. I'll draft an agreement when I go back. Let's take a look at the one hundred thousand plan?" Wu Liang received the good news. While his confidence increased, he was also very happy, saying that he took out another USB flash drive from his pocket. After plugging it into the computer, I still found a slide show to give Wang Zhongming a detailed introduction.

The plan is very simple. It is a strategy of using small bottles to hit the world and selling with prizes. However, the winning rate is increased to almost 50%, and the total value is 50,000 yuan. Then the winning rate is reduced to 20% and the other 50,000 yuan is used. Such a strategy of moving twenty-five, one month is enough.

In addition, Wu Liang performed a small surgical operation for the sales model of health wine, which made Wang Zhongming understand that the sales model of health products and health wine and medicines is completely different.

In fact, to put it plainly, compare the sales of Jinjiu. Although Jinjiu has the batch number of health products on the packaging, its sales are exactly the same as those of ordinary liquor, until Jinjiu is made into a fast-moving consumer product. .

Exaggeration?

Not at all. In 2012, the 125ml bottle of Jinjiu had sold nearly 600 million bottles. What is this concept?

FMCG has the same performance as a certain brand of green tea beverage.

Therefore, it is a big joke to leave the sales of health wine to some drug sales managers like Liu Fei, and the channels are different.

One is for pharmacies and hospitals, and the other is for commissaries and supermarkets. Can this be the same?

The end result is obvious, sales are extremely bleak.

The small surgical rectification proposed by Wu Liang was highly recognized by Liu Fei, "Yes, the channel is not established, sell wool!"

Based on this alone, Liu Fei felt that his brother was simply a god and dragged himself out of this quagmire. He felt that he had paid for two barbecue meals, which was really worth the money!

Obviously, Wang Zhongming only stopped at a concept of the term dealer, and did not have a real experience.

To be honest, the sentence "Interlace is like a mountain" is true. If you rush into a strange field, you have to pay tuition!

Fortunately, Qin Ling Pharmaceutical discovered this problem in time and was very lucky to meet Wu Liang. The most important thing is that Wu Liang also prescribed an effective prescription for Wang Zhongming to choose. This is undoubtedly his luck. , Is also an opportunity for Wu Liang.

Especially Wu Liang put on the table how to sell Jinjiu, and taught Wang Zhongming a lesson.

"The difference from the traditional wine industry is that although Jinjiu also operates according to the liquor sales model, Jinjiu has its own unique place, which is the deep cultivation of channels!

The business organization structure of Jinjiu is: provincial managers, prefecture-level city managers-sales representatives, and prefecture-level market managers manage sales representatives.

As Qin Ling Pharmaceutical has just started, the goal is enough to set up a sales team in nine counties and six districts in Los Angeles. First, set up a sales team, find suitable distributors, and provide adequate policies. As long as the distributors feel profitable, sales will improve!"

Wang Zhongming tweaked his eyebrows, interrupting Wu Liang's impassionedness, "Nine counties first take a moment, let a few districts take it down before proceeding to the next step!"

"Should there be someone else in the original sales staff of the winery?" Wu Liang asked.

"I have to make a phone call to implement this!" Wang Zhongming called the chief of personnel.

The personnel chief is a forty-year-old woman with short hair and looks very capable.

When Wang Zhong asked in detail, at the beginning of the acquisition, Qin Ling Pharmaceutical felt that these salespersons were unbearable, because they had channels for pharmacies, so what did they want them to do?

These people were naturally attenuated during the acquisition, leaving only two sales managers to go back to the workshop to work!

Wang Zhongming asked someone to investigate the sales performance of these two people, and then said to Wu Liang, "Mr. Wu, the company is limited in size. Let's use these two people first. Let's do it bit by bit?

Wu Liang sighed and expressed his understanding of his caution, "In the face of Jinjiu, people in Los Angeles can drink their own wine to create the advantage of a local brand! First of all, starting from the company, all the wines used for entertainment are changed to Ma Card health bar!"