Wuliang Advertiser

Wu Liang’s plan of 50,000 yuan is similar to the plan of 20,000 yuan, just adding a few words to the picture of braised pork, "Learn to cook with me!"

This is actually the meaning of targeted advertising for the target group.

However, Wu Liang did not directly tell Ma Xiaoyang these five words. Ideas like this would not make sense. He just told him, "There are a few words added to the 50,000 plan to attract people who can’t cook. This spice bag! A word of six thousand, I think it is worth it, it depends on how you choose!

In addition, the 100,000 plan simply includes an advertising plan, and the same packaging design will contain the content of this advertisement!It can also be said that you will cooperate when you need to advertise in the future!"

Ma Xiaoyang scratched his head, "It's so hard to decide!"

Wu Liang turned his head to look at He Xishu, "Shy, you give your company a quotation and tell Brother Xiao Ma!"

He Xianxian deliberated on the sentence and began to sell, "If you want to sell a good secret, in addition to good product development and marketing, the importance of packaging design has always been placed in an important position, whether it is selling What, packaging design must be taken seriously. A good start will give you great confidence. Therefore, packaging must be at the forefront of sales."

After all, He Xiuxian is still professional, and she puts on the table the importance of her own design first.

"Angkor also said that if your company's products want to enter the supermarket, the idea of ​​this seasoning package is a very good entry point. With this idea, I think it is worth at least 100,000. Brother Ma, you have already earned Arrived!"

He Xiuxian’s words are not unfounded. A well-known domestic designer actually asked for a set of seemingly simple food packaging at 2 million yuan, which makes people embarrassed at first hearing it. Excluding the hype, it shows that the packaging design of food is still in the market expansion. Station is very important.

A similar example is a very arrogant brand that originated from Taotao.com, that is, two squirrels. If it is not for his unique packaging that impresses people, this brand is probably a well-developed brand. It’s just a shop, not a very inspirational entrepreneurial model of Taotao.com.

Ma Xiaoyang admitted, "Yes, if you really break into the supermarket, don't say 100,000, and I will admit it if you add another 100,000!"

"The so-called packaging is not only for a bag, but more importantly, it is the image of the brand concept, consumer objects, and product positioning culture. Let's look at the design given by Angkor. The brand has just said After that, and insisted on the design concept of Angkor writing to be big, it can be known at a glance, oh, this is the Majia seasoning!" He is so ashamed to be ashamed, and Wu Liang seems to have reacquainted with such a pretty Talented woman, why didn't you think of it before?

For Ma Xiaoyang, most of the things that involve professionalism, his eyes were smeared. In short, he felt that everything he said was right, but he kept nodding his head.

"Consumers, as I said before, the braised pork package is aimed at consumers who don’t know how to cook and want to learn to cook. There are no 20,000, and 50,000. This is the most important point of packaging. It’s not expensive to sell for 30,000!” He Xiuxian looked at Wu Liang after speaking, and didn’t know whether it was appropriate or inappropriate to say so.

Nowadays, most designers can make the packaging design very beautiful and exquisite. Most of the time, Party A and Party B agree with each other and start printing, and Wu Liang can take all the elements of packaging into consideration. It's really a work of conscience.

Party A and Party B’s act of approving each other carries a universality of hello and me, everyone, but this ignores one point, that is, the recognition of customers or consumers. How does this reflect the design concept of consumer first? What?

Anyway, the packaging is designed to be sold to consumers, as to whom?This is critical, so the purpose of packaging is to attract target customer groups.You can't design a very kawaii-shaped package and sell it to the grandfather. This is the truth. Party A and Party B are really irresponsible for their own products when they agree to agree on each other.

In particular, how to stand out among the many dazzling food packaging bags is the key task for considering the success of a packaging.

"Finally, it is the image of the product positioning culture, or let us put it another way, what kind of existence do you want Majia Spice to become is on this packaging. Of course, the packaging is not static. If necessary, the packaging will also be upgraded and replaced with new ones to reflect this product positioning!" He Xiuxian suddenly felt unable to make up, and looked at Wu Liang as if asking for help.

Wu Liang really did not expect that He Xixu had already put his packaging plan in place. Regarding the last one, Wu Liang himself has the most say, "Product culture needs to be given by us. For example, we can make Food is born from its own hands, and similar culture is exported. For the company, it is not only selling spices, but more importantly, spreading a food culture. It depends on how Xiao Ma will weigh!"

Everything is afraid of rising to a higher level. This flattery made Ma Xiaoyang feel that he is not only a condiment seller, but also a disseminator of food culture. He originally looked down on his father’s business, thinking that it was nothing more than buying low and selling high. , So now, it suddenly felt that this may be an industry that can be used for a lifetime, and he suddenly felt proud, "Angkor, I have never admired anyone in my life. From today, I will serve you alone!"

Wu Liang obviously felt that Ma Xiaoyang was floating, so he poured cold water on him appropriately, "Don't you, I think you should set a small goal, first give the supermarket supplies first!"

Ma Xiaoyang scratched his head embarrassedly, "Brother, don't worry, if the supermarket can't get it anymore, I won't have the face to see you. The advertising plan is set, and the design fee is 50,000 yuan! After the supermarket enters, I will get my home. Father’s approval, let’s continue talking about future development!"

"Brother, courageous, I look forward to hearing the news of your success!" Wu Liang stood up and shook hands with Ma Xiaoyang formally, "Happy cooperation!"

"Thank you Angkor!"

The two looked at each other and smiled and looked at the time. It was still a while before the dinner together at night. Wu Xiaoyang had a car, so he simply borrowed his van and solved the computer problem. The three of them were tossing again. When did Wu Liang and Ma Xiaoyang come from When Shame came out from home, Wu Xiaoyang secretly asked him, "Brother, is this the elder sister or the second sister?"