Wuliang Advertiser

Chapter 49 The Relationship Between Title and Content

Zhongguancun Online was established at the same time as Dapingyang Computer Network, both in 1999, and it has a great reputation in later generations. To some extent, it should be better developed than Dapingyang Computer Network.

The reason is on the one hand the problem of the operation and management team, and on the other hand, Zhongguancun Online aspires to become the world's number one technology portal and is working tirelessly towards this goal.

His opponent, Dapingyang Computer Network, went public in 2007. All efforts were made to create value for shareholders. To say something awkward, what to do for money, so it finally became mediocre.

The most fundamental reason is that with the development of the times, the way people obtain consultation and content has gradually shifted from professional websites, portal websites, search engines, etc. to the circle of friends or Zhihu, and Dapingyang Computer eventually became The traffic entrance of various e-commerce.

Different routes lead to the same result. It has to be said that the speed of network development is really too fast. In the blink of an eye, people's habits are changed. Only the diligent 996 of the Heavenly Dynasty can adapt to the development of the times.

But at the moment, hehe, it is still a media world composed of computer networks. Everyone who has been kicked out of the world has a black eye. Everyone speaks different ways. Everyone has their own unique opinions. So it is not surprising that Wutong has opinions.

At such an important press conference, Wutong asked its competitors to speak a second time, which has already explained some problems.

It's normal for Lin Huairen not to like it. It's not easy for anyone to slap her face in person.

Sure enough, the reporter from Zhongguancun Online took the microphone and asked aggressively, "Hello consultant Wu, I am the reporter from Zhongguancun Online. I am fortunate to feel that you are the number one consultant for Dapingyang Computer. The change of the day! The title is terrifying. Of course, there will be a surge in website traffic. Congratulations, you have achieved such a great result on the first day of employment!"

Having said that, Xiao Chong paused for a moment and took a closer look at Wu Liang’s reflection. However, Wu Liang didn’t interrupt him and motioned him to continue talking, but he was still smiling, and something came out of his eyes. , "Well, yes, I appreciate what you mean."

The little bug is not discouraged. He uses his wrist first to kill and then kills very skillfully. "However, as a professional website that is kicked, the content is the hard indicator that attracts readers to continue reading. By doing this, consultant Wu does not mean to give up everything. ?"

Wu Liang understands that if the bug can stand up like this, he must have carefully studied the articles on the Dapingyang website. For Wu Liang, this method is nothing more than to let the people present know that Wu Liang’s method is nothing more than giving a piece of shit. The same article takes a blog headline, nothing more.

This is a typical slander. How can Wu Liang make him wish, "Before answering, I want to correct this reporter's opinion. I don't know if you have carefully studied these articles on the website?

Before I changed the title, every editor had to go through his manuscript at least ten times, not even a typo. With such a rigorous work style, even if you don’t appreciate the content, it is at least full. Full of sincerity.

Let's take this evaluation of the Ti4200 graphics card as an example. It is supported by a large number of tests and detailed data. Can this be said to be bad?

I think this reporter might as well take a closer look. If this is not a professional review article, then is it the reporter's vision or the positioning of your website?"

After Wu Liang finished saying "Hehe", he consciously asked the people present to slightly digest what he meant. What he is going to say is hard to say, "As for the title, what I want to say is, Chairman Lin The pursuit is performance. To put it bluntly, it is traffic. For our articles, the 70-point article is increased to 80-point through the title change, and the keyword ranking allows the search engine to send your manuscript to It’s all right for the editor and Lin Dong to add some traffic to the front row, right?"

Seeing that the bug was about to raise his hand to speak again, Wu Liang waved his hand, "Needless to say, this reporter, I know what you are asking when you pp. It is nothing more than something that hurts the interests of the readers! "

Xiao Chong shrugged and said that this is the problem. Just listen to Wu Liang continue to say, "The change of the title has increased the original 70-point content to 80-point, and the reader's psychological expectations of opening this article did not increase too much. , I just think, um, the title is right, and the article is recognized. This is the most significant change brought about by changing the title.

As for why I did not increase the 70-point article to 100 points through the title change, the purpose is the same. If the reader's expectations are not met, he will think that the content does not meet his needs. If things go on like this, he will no longer visit us. Website, so, Lin Dong should scratch his head!"

After Wu Liang finished speaking, he also took a look at Lin Huairen. Lin Huairen smiled heartily with cooperation.

Wu Liang turned his head to face the bug and said word by word, "In fact, I didn't want to talk about the relationship between the title and the content, and the impact of the content on the reader. This part of the content can almost be regarded as a commercial secret. But as I said, the purpose is nothing more than to hope that we will stick to our heart when making websites and bring better and better articles to readers."

This is the same as online articles. A good book title is a good traffic entry. The most common example is "Rebirth of xxxx" can attract a considerable number of book friends to collect. "Such book titles will also attract book friends who like light-hearted articles to try drugs, or it is called rubbing traffic, but it ultimately depends on your grades or content.

"The title is just a technical means. I explain it like this. I don't know if reporter Xiao Chong is satisfied?" Finally, Wu Liang concluded with this sentence.

Xiao Chong's face is a bit bad. He originally came to slap her face, but she told you all the trade secrets. What else?After all, he pursed his slightly thin lips, did not speak, let alone express his position.

The press conference is still going on, Wutong continues to invite reporters to ask questions, but Xiao Chong's mind is no longer at the press conference. He is full of the concept of keyword ranking. He seems to have grasped something, and it seems a little vague. He can't figure it out, scratching his head a bit.

After Wu Liang’s understatement of the title during the entire press conference, most of the reporters afterwards asked about the follow-up development of the Sozhu input method and how the Dayingyang Computer Network will change in the future. Some questions Wu Liang himself Reply directly, for Wu Liang, this is nothing more than the nature of a reply.

And some questions related to Lin Huairen, he consciously passed the microphone to Chairman Lin and asked him to say a few words.

A reporter even mentioned that Wu Liang received 20 million in funding. What personal plans do he have in the future? Wu Liang said humorously, "Don't talk about such lofty ideals and goals. The most important thing now is to find a means of transportation. It’s really a bit of a struggle to squeeze the subway to work. In addition, I have an advertising agency!"

Wu Liang pointed to his head, "I have thousands of ideas here, as long as you need it, I will definitely satisfy you!"