Wuliang Advertiser

In fact, this is a matter about the website revision. As a consultant, how can Wu Liang be worthy of his annual salary? One is to provide guidance on how to operate the Sozhu input method, and the other is to show his ability most intuitively. The ultimate goal of the revised version is also very simple. If you want to fight in this industry, your name is very important.

The revision of this matter is a very good way.

Wu Liang explained to Lin Dong not only the content discussed with Feng Xiang just now, but also the revision. Of course, the first thing he said was the revision.

This is also very simple, the strategy of negotiation, give a date first, and then mention the conditions, the success rate will be higher.

Especially when it comes to the establishment of membership and other modes to increase customer stickiness, the original article that can be read can be divided into three articles without scoring. Finally, an advertisement page is added to the next page to allow users to passively accept the baptism of advertisements. Lin Huairen, who listened to measures such as increasing the click-through rate of advertisements, was very relieved.

But when talking about the advertisment, Lin Huairen visibly frowned, "Then your advertising company is in conflict with the marketing department?"

"Conflict cannot be discussed. One is to take the initiative to find business, and the other is to wait for manufacturers to talk about business. These are two different things. This is one of them, and the other is that there are pros and cons of advertizing, which affects the professionalism of the website. This matter can be big or small. If an advertising company like me accepts this kind of business, it will benefit both! Third, it is the most critical point. The website now earns a lot of advertising expenses from the manufacturer, but Why can't the channel business make money?"

Wu Liang saw that Lin Huairen was still thinking about the pros and cons, and he added fire, "I give you an example. Now people save computers, basically they first look at the hardware configuration list on the website, and then follow the list. The computer city is looking for a piece, but why can't we change this model to him?"

"Oh?"

"What is the purpose of our website? It is nothing more than to provide you with professional content, but in the end professional content still needs to be transformed into a consumer behavior. To put it bluntly, after reading our website, a hardware manufacturer can sell more products. For us, what we have to do now is to advertise for hardware manufacturers, and soft articles are just one of them!

So why can't we provide more detailed business information?For example, after the evaluation of a graphics card is over, provide information about several large merchants in Yangcheng, including contact information, the price of the product, etc. The same method can also be done on the car network, which can be the lowest in the entire network. The price, or which merchant has a discount, how much is the discount, and consciously provide such information to the merchants who have advertised, instead of simply getting advertising fees from the manufacturer, why can't the channel merchant earn money?

As far as the channel business is concerned, if he sells more, the rebate will be higher. If allowed, he is willing to invest a certain amount of money to advertise. Isn't this money not making a loss?"

Wu Liang Wulah said a lot. The only core purpose is to earn money from dealers, except that the part of the advertisment is operated by his advertising company, and the rest is operated by Lin Huairen.

Lin Huairen understood it in seconds, especially when Wu Liang talked about earning dealer money, he understood!With so many merchants across the country, whoever the website directs the traffic to benefits, this is an example of traffic monetization.

Lin Huairen looked at Wu Liang, "I said how do you grow your brain?"

Wu Liang pretended to be humble and said, "I'm just good at summarizing!"

"Well, since Consultant Wu said so, the advertisment will follow your opinion!" Lin Huairen didn't care about the benefit of letting out, he also understood it, Wu Liang There are so many things in it. If you want to pour it out for him, you have to do something good.

When Wu Liang came out of Lin Huairen’s office, he called Feng Xiang, “I’ve already said that from the chairman, just follow the model just now!”

This lesson Wu Liang taught Lin Huairen is the most powerful answer to the sentence he said to Yani, "In the early stage of the industry’s development, the product is the king, because there is no opponent, and in the industry development process The channel is king, because whoever occupies the channel wins customers. However, in the fully competitive Internet field, there is no doubt that the operation will win!"

It can be seen very clearly from the chat software of various portal websites now that all major companies across the country have launched their own chat software, but basically all of them have been thrown down by the ball. The reason is that it operates.

As for what people said later that Fujixun copied it, but the same thing that survives is Fujixun's software, including Lianzhong and Kaixin.com's stealing food during this period.

What he showed Lin Huairen is a small operation case. As for how much he can understand, it depends on his personal understanding!

Wu Liang remembered that his driver's license had not yet been obtained, so he called the scalper who went through the industrial and commercial procedures last time and asked if he could get a driver's license?

The other party's "Too capable" made Wu Liang's heart determined, and he replied, "What information is needed to compile a text message and send it over, and I will let you find you."

After the text message came, Wu Liang called Wu Heyu and asked her to help.

By the way, I asked about the progress of the dismounted spice project and learned that everything is normal.

Liu Fei also ordered one hundred thousand bottles first, and he is ready to test the water and see what the market reacts. In addition, the dealership he found is also not bad. He used to do Qin Chi liquor. After Qin Chi's wine was blended and the production problem, he didn't make much money. He represented a few brands and was still more interested in Qin Ling Pharmaceutical's wine.

The dealer talked to the general manager Wang Zhongming for an afternoon, and read the marketing strategy combination given by Wu Liang in detail. He thought that there was such an expert behind Maca Health Liquor who could take a fight. Wang Zhongming simply died. The living horse doctor, directly handed over the general agent of Los Angeles, let this family toss.

Now wait for the trademark registration and other formalities to start selling, and everything depends on the results.

Wu Liang praised with satisfaction, "Mr. Wang seems to have worked hard!"

Liu Fei also said cheerfully, "It's because you helped me so much. Let us take off the indicator hat. I heard that you went to Yangcheng? When will you come back? I'll catch the wind for you!"

Wu Liang probably thought for a while, "Go back before the end of the month at the latest, you can't get away with your drink, haha!"

"Okay, that's it! Contact back!"

Wu Liang finished the phone call and learned about the two projects he followed, and found that there were no major mistakes, just that he needed to design a poster for the maca health wine for retail promotion. This job was directly given to Wu Heyu. Do it just to check if this girl has grown a little with her?

In fact, Wu Liang’s plan is the simplest, which is to copy the label of the Maca health wine, and then write clearly what the Maca is!

This thing, word of mouth needs to slowly ferment, and there shouldn't be any major problems in marketing strategies. Let's do this first!

After this busy session, seeing that it was almost nine o'clock, Yani called and asked Wu Liang where are you?

Wu Liang said, "Garage!"

Yanni immediately wanted to curse, but after another thought, the basement seemed quite exciting!"no one there?"

"Just me, come!" Wu Liang replied quickly, and what he got was the sound of Yani's heel hitting the ground.

Before Wu Liang waited long, Yani came down in a few minutes, but the basement was more humid and sultry. Yani pouted a little reluctantly, "Can this place work? Will there be mosquitoes!"

Wu Liang was confused, and shook Yanni with the key, "Get in the car!"

"???"

Yani blushed when she thought of the joke Wu Liang had said. What lubricated, shaking joke, after getting in the car, her attention was not on Wu Liang's car.

Wu Liang asked strangely, "Don't you ask where did this car come from?"

Yanni came back to her senses, "That's right, just remembered something else, your car? It's pretty good!"

Wu Liang screwed up the air conditioner to the maximum, and the car quickly cooled down, "Hey, are you still thinking about work?"

"Where can You Siming sell it?"