Wuliang Advertiser

In 2002, too many things happened. Wu Liang's memory was a little confused. After suffering a hangover headache, Wu Liang came to the Double One latex factory in the HD area.

For a full two-hour drive, Wu Liang himself felt a bit of a breakdown. The road conditions were really not so good. If it weren't for the kind invitation of Wu Liang to visit the production workshop in the summer, Wu Liang would even have a look at the production process of this thing.

However, after reading it, Wu Liang’s curiosity was satisfied, especially when he saw the random water test process, Wu Liang whispered to the summer, have you tried, "How much can this thing hold? Jinshui?"

"This is not very clear!"

Under Wu Liang's instigation, Xia called a technician over and asked him to start the experiment. The method of the experiment was also simple, that is, just keep pouring water in to see how many bottles can be filled?

In order to facilitate the calculation, the technician found a beverage bottle, and one bottle was calculated as half a liter.

The technician opened up the small umbrella, and summer as the general manager personally filled it with eight bottles, which is four liters of water. In summer, he filled it and said, "Hey, I haven't thought about it, this stuff. Can you pretend so?

According to international standards, a small umbrella should be able to hold 18 liters of air in the "air burst test".A Durex small umbrella can usually hold 40 liters of air without bursting. It can be said that from this technical standard, Double One can achieve the current standard is quite good.

Wu Liang smiled without saying a word. He still remembered that when he was on a business trip to watch TV, there was a variety show "Is it Real?" that showed how much water a small umbrella can hold. There was even a small umbrella in the movie. Fill with water, when the water bag hits the lens of a person.

In this scene, someone with a heart took a photo. Of course, Wu Liang arranged this for Xia in advance. Although Xia didn't know his intentions, he still did it. It was just a bit of fun during the experimentation process?

After the visit, Wu Liang had a more formal meeting in the general manager's office in the summer. The content of course was about advertising.

Participants included the company’s marketing department, office, and sales vice president Ding Xiaobin in charge of marketing, etc., especially when the vice president of sales saw that the general manager had found such a young guy to talk about business, he felt a little unreliable, but in the presence of In the face of everyone, when the business card with two red ribbons was taken out in summer, the people put away their contempt.

After the introduction to everyone in the summer, he said with high spirits, “It’s rare to invite Mr. Wu to do advertising planning. You may not be very clear. Mr. Wu is also the special consultant of Dapingyang Computer Network and the designer of Sozhu input method. !"

When the general manager spoke, the director of the office gave a flattering, "Is that the Sozhu input method software that is very popular now?"

Summer smiled and nodded.

The director was also a talent, with a very rich expression and was shocked, "Then I have to get to know Mr. Wu again!" After he finished speaking, he stepped forward and shook Wu Liang's hand again, "Mr. Wu, lucky to meet him!" "

All of a sudden, Wu Liang was dumbfounded. With such a flatterer by his side, let's live the summer, um, interesting.

Wu Liang laughed and said, "Don't dare to be! President Xia, should I listen to your needs first?"

Summer starts to roll the call, "Mr. Ding, would you like to introduce it first?"

Ding Xiaobin nodded and started to raise his own confusion. In fact, those things. As an old state-owned enterprise, it always works hard in production and operation. It does not invest too much resources in advertising. It has a reputation in the industry. But the same is true for consumers. Sales cannot be said to be bad, but they are still much worse than foreign brands.

In terms of quality, Wu Liang has also seen the entire production line just now. The quality is absolutely guaranteed, especially the newly invested four-time impregnation and "impregnation-electric inspection" integrated automatic production equipment is also the best in the country, no better than foreign ones. difference.

Ding Xiaobin started to complain when he said this, and Wu Liang could understand that when he heard it, state-owned enterprises are like this these days, and the smell of wine is even more afraid of the deep alleys.

Wu Liang thought about it and asked about the marketing channels of Double One, which are relatively sound. If so, it's easy to say, it's nothing more than advertising. This is really Wu Liang's line of business."So does Mr. Ding mean to make Shuangyi the number one brand in China, or does it have a brand awareness like Dulaisi?"

Wu Liang clearly understands that a brand like Dulaisi is among the top 500 global brands. If Double One is to get to this point, it will definitely be a protracted battle. It will not take much time for ten years. Such a company is in line with Wu Liang's positioning of his company is crucial to long-term cooperation.

And the grand goal set by Wu Liang really shocked Ding Xiaobin, "Excuse me, Mr. Wu, let's set a small goal first, first to reach the first in China?"

Wu Liang looked at the summer. This decision was definitely not something Ding Xiaobin could decide alone. In summer, the cowhide was a bit loud, "Mr. Wu, let's talk about a preliminary cooperation?"

Wu Liang pretended to be distressed and said, "Yes, cooperation, let's go step by step, I must show some strength to convince President Xia!"

Now it’s the turn of the summer to be depressed. As the leader of the company, any decision is very important, especially in the matter of building its own brand. How to make the company get the most benefits with reasonable investment? The above group company has an explanation, and it will not end up with a four-dimensional difference, which will drag the company, and then be transferred to another place by the group's order to raise it as an old cadre.

He has to be responsible for his career. After all, he is still young, and he was appointed as the general manager at the age of less than 40, which is considered a career success. He doesn't want to lay a thunder for himself on this road.

But when he thought of the matter that Lin Huairen, Li Feng, Wu Liang, and him four people had decided after the party last night, after sending away the other guests, they continued to stay in the restaurant for tea, he felt that he must Fight for your own money!

The matter is also very simple. At the party, Wu Liang did not disclose the specific technical details of water-based polyurethane. However, Li Feng and Lin Huairen, who were very tacitly agreeable, saw the business opportunity and believed that this matter could be done. Several people discussed it. Open a company in partnership to provide raw materials for Double One. Even after getting bigger, you can sell the company to Double One and cash out.

It’s another money process that concerns me. It’s a joke if I don’t sell my life in summer. The result of a few people’s discussions is that Wu Liang uses technical information channels to take up 10% of the shares. In summer, he is subject to capital restrictions. , Enjoys 15% of the shares, while Lin Huairen only accounts for 25% as an investment. Li Feng is the most active, owning half of the shares.

Of course, there is an official inconvenience in summer. Finding a white glove to come forward is the most legitimate thing.

There is nothing unwilling to have such a shareholding ratio Wu Liang. The information provided by him will eventually have to complete the acquisition. The amount of funds for the acquisition will not be small, so for him, it is a stable business.

Lin Huairen is nothing more than getting a month from the water, taking up the light of the news, and being a stable major shareholder to pay dividends. This is also in line with his investment positioning, earning pocket money for himself, not without leaving a way behind.

And the other link is the hero stocks of summer. It is always your own business. You can only do this business by tying together, right?