Wuliang Advertiser

A very strange scene appeared on the Yangcheng subway in the rain. Before getting off the train, a young man took out two small umbrellas from his pocket, tore the package and put them on his feet. Seeing the subway stop on the platform, he hurriedly left. Running wild in the rain.

Even in the summer, as the general manager, the car stopped driving, and he went to squeeze the subway, doing the same action just now without blushing.

The accompanying reporter faithfully recorded this moment and published it directly in the Evening News as a very interesting gossip. Some people recognized that this was the general manager of Shuangyi, and vaguely felt that it was a marketing act. .

But in any case, this really caught everyone’s attention, and "someone" put the incident on the forum, and the comments from netizens were mixed. Even if someone replied that this might be a marketing case, it quickly fell to the bottom. .

The final result, naturally, the logo of Shuangyi that was accidentally exposed in the photo was recognized. For the first time, the domestic brand of Shuangyi was recognized by the public.

Taking advantage of the hot spot, Wu Liang arranged to write an interview manuscript to describe to the world how a small umbrella is produced and manufactured with the nature of popular science. Among them, the inspection link is very special, as if the quality of domestic small umbrellas is overnight. Just overtake the foot basin.

The patriotic sentiment revealed by Wu Liang's whole article is naturally a good hand, which is nothing more than moral kidnapping. However, people just think that, especially the inspection production line developed by Shuangyi itself, is internationally leading, and the products have been sold in South Korea. .No, it makes people feel that this is a brand going global.

Exciting.

In the summer, with such an exhilarating mood, Wu Liang, Lin Huairen and Li Feng went to Lucheng, the capital of Anhui Province, looking for Professor Wang Wusheng of Anhui University. He is the actual waterborne polyurethane patent owner. It’s just that whether he can study it in this era or not.

The actual production company is in Jincheng, the capital of Long Province, where there is an ultra-thin functional polymer film company, Jincheng Ketian Health Co., Ltd., the actual producer, but the company is not large, and it is suitable for Li Feng to buy.

But this is the information more than ten years later. Wu Liang just saw the report saying that Professor Wang has been studying with great concentration for 20 to 30 years, so there should be some results now!

Before Wu Liang went there, it was clear that the acquiring company belongs to the acquiring company, and the specific technology is someone else. This trip may not be able to get things done. After all, this is a project to break the foreign monopoly. Where is it so simple !

Several people expressed their understanding, and Summer also knew very well that instead of reopening the company on their own, recruiting suitable candidates is a big problem. The conversion of technology into mass production requires professionals to complete it!

Otherwise, how could there be such a concept as craftsmanship?

After boarding the plane, in business class, Li Feng asked Wu Liang with great interest how he knew this information. Wu Liang had already prepared an excuse, "When I was in school, there was a fellow who studied chemistry, and he casually mentioned something during dinner. !"

Li Feng is really interested in Wu Liang's news channels. Just a few days ago, Jianlibao founder Li Jingwei, who was then the honorary chairman of Jianlibao's board of directors, and three vice presidents were subpoenaed and confessed the problem at the specified time and place.

Public opinion was in an uproar, and people all over the country were discussing this matter. It was a memory of an era. The founder of Oriental Magic Water fell into prison in this way, and many people could not help but feel a little sad and sad.

As soon as the incident broke out, Wu Liang took out the new poster he made.

It was a sad picture of Li Jingwei drew a cartoon image when he learned that Jian Libao was acquired. It said, "The urban routine is deep, I want to go back to the countryside!"

However, the set uses a small red umbrella with floating points.

And Li Jingwei is a posthumous child who grew up in the countryside, and those who know his experience are very clear!

The whole picture gives a strong visual impact, as if Wu Liang is venting his inner dissatisfaction to the world.

And the second poster, borrowing two used umbrellas to put the word "force" on the market, and the new umbrella with "Bold Love" appears to announce the loss of an era.And that slogan is a striking reminder, "Weak, there is me!"

As for the third poster, Zhang Hongning was used as the cover model, wearing a cool one-step skirt, and a pair of travel shoes stepping on the puddle, but there are covers on the shoes and the text, "Can the water be bigger?"

When Wu Liang talked about advertising creativity in summer, he hesitated for a long time in summer. It is hard to say whether this will lead to retaliation from Jianlibao. He is very entangled.

In addition, Summer asked clearly, "Is your advertisement just a hot spot?"

Wu Liang was very surprised that Xia Xia would come up with such a concept, but in the face of the sponsor, the explanation should still be explained, "The advertising cost of 500,000 yuan, say more than more, say less, haha, enough for two days of advertising in Zhongshi ?"

Xiaxia lowered his head when he heard this, and seemed to understand why Wu Liang rubbed against the hot spots!

Wu Liang did not stop after talking about the price factor. As a qualified ad copy writer, his clients have doubts about their ads. This is a great insult. "We know that anyone on TV and The advertisements seen and heard on radio and even online media are a collection of words and sounds! But is it really just a collection of words and sounds?"

Summer understands, but can't tell, what's the difference?

"In fact, advertising is a hodgepodge of various communication strategies, and its purpose is to make you change from the current bystander mentality to the buyer mentality!

There is a branch of psychology called consumer psychology. Who is the biggest customer of these people?"

Xia Xia did not answer, he was just thinking, and he was not even clear about the concept of consumer psychology. As a qualified leader of a state-owned enterprise, he didn't know that these three words would never come out of his own mouth.

He was embarrassed by questions like Wu Liang, "How can you ask me like this?"

Wu Liang’s technique of talking is to directly crush him, so that he will be frightened by some earth-shattering plans in the future, thus negating this advertising idea.

"The main clients of consumer psychologists are of course advertising companies. They help advertising companies conceive advertisements that can have a strong psychological and even subconscious impact on consumers!"

Wu Liang looked at Xia Xia dumbfounded and gave another crit injury, "Don't be surprised, this is true. Many professional consumer psychologist teams will regularly exchange opinions with advertising companies to help them think about it!

My current hot spots, the first is the popularity, let the double one brand be known to the world, and the second, the subconscious content in the poster, such as the first poster, the urban routine is deep, I want to go back to the countryside, how much can it cause The resonance in the hearts of rural children working hard in big cities?

Secondly, the memory of how many people used to be Oriental Magic Water, the content in the poster suggests not to drink Jianlibao, and double one.

And the third one, do you dare to say that Zhang Hongning can't catch your evil thoughts?

Take a look, as long as people who see these three posters, how many people will want to try?"

Xia opened her mouth and made no sound, but she was still stubbornly resisting, "I'm just worried that it will cause a negative impact, but I have nothing else to say!"

Wu Liang chuckled. He remembered what the advertising master Drew Eric Whitman said, advertising is to persuade and influence. If he can't convince even a client to settle the injustice, what advertising company does he open?

In the end, Wu Liang still gave a reason for being very local, and at the same time gave Xia a step down, "Brother Xia, I don't want your half-million-dollar drowning!"

I think about it in the summer. I have to listen to it when I spend my money. Anyway, it’s a cartoon. What are you afraid of?I'm all talking about it, and I'm afraid my friends won't do it if I don't agree.

So he put aside his mind and asked Wu Liang to pay attention to printing, first print a hundred sheets and send them to major pharmacies in Yangcheng to try the water!

After Wu Liang arranged the matter to Liu Yuyan, he flew to Lucheng with Li Feng.

A few people chatted, and Xia Xia talked about the three posters. Li Feng was shocked, asking whether he would help his company with advertising?

Wu Liang ignored it and refused, "Brother Li, you are eating a bowl of rice from the government. Who will show you an advertisement!"

Li Feng deliberately glared, "I said to sponsor your kid, you don't appreciate it?"

How can Wu Liang be so deceived and cannibalistic things, the key is why the circle is different, why bother with it, "Brother Li, I've got my mind, I really want to advertise, Dapingyang Computer is the best for you!"

When Lin Huairen heard that Wu Liang was doing business for himself, he looked at Li Feng with a smile, "I said you are an iron cock, my brother has died of poverty recently, why don't you come to Poland?"

Li Feng and these people are often together, where will he be bothered, "Tell you, how well-known is your current Dapingyang.com, and the traffic has exploded. Okay, others don’t know. I don’t know how many servers have been added nationwide. ?"

Lin Huairen smiled, "Well, I am for Sozhu!"

Wu Liang watched the two people quarrel, and cursed secretly, two old foxes.

...

At noon, the plane finally arrived in Anhui Province. Lin Huairen found a car at the station master of Lucheng. A few people squeezed to Anhui University. He had a light meal in front of the school and waited until the afternoon to work. When I came to Professor Wang’s office, I asked all the way.

July is the day when the students are on vacation, but Professor Wang does not take a break. For him, cheap graduate labor can create huge income for him, and give his students a vacation. Isn’t that too much money for him?

Therefore, when a few people came to the door, Professor Wang was going wild, catching a student who had made a mistake and training hard.

The arrival of Wu Liang surprised Professor Wang and welcomed him. He was very enthusiastic about turning knowledge into money. To put it in a very correct way, R&D, there is no money to play wool.

Therefore, Professor Wang seemed very enthusiastic to several people, not as enthusiastic as a professor!

Li Feng expressed his intention that he is in the small umbrella business. Now the domestic high-end market is monopolized by foreign brands. I hate him. He learned that Professor Wang is an expert in polyurethane materials. He came to ask for advice. One is to break the monopoly. It is to contribute to the happy life of the people across the country.

Professor Wang understood that there is really no shortage of theory or something. 003 can be developed first, but he needs a company to help him complete the theoretical research, and the current laboratory resources are obviously insufficient.Some people come to invest now, this is a good thing to fall from the sky!

Professor Wang picked up his enamel tea mug, took a sip of tea, and asked, "Then how to cooperate specifically?"