Wuliang Advertiser

Wu Liang smiled and said to Qin Ling, "How dare you, you are my food and clothing parent, it is my duty to serve you!"

After the two people complimented each other, Qin Ling briefly introduced the sales of Maca health wine, "The daily shipment volume is about 10,000 bottles, can't we do the prize-winning sales in the early stage?"

Wu Liang did not answer positively, and asked a seemingly irrelevant question after a little thought, "Isn't there any sales policy on Jinjiu?"

The so-called sales policy is not just a promotion, but more importantly, it is to fight for places that the opponent can't take care of. Just like Laoshan Beer, the reward of opening the lid is actually a disguised means to combat competing products.

Do competing products dare to keep up with the promotion?In terms of the size of both parties, Laoshan may have spent 50,000 yuan in sales for selling 100,000 bottles, but the local brand of Los Angeles Palace beer in Los Angeles, would he dare to roll out this promotion?

The answer is yes, no. Both parties have different sizes, so the promotion costs are also different. Laoshan may cost hundreds of thousands, and Los Angeles Palace can cost tens of millions. He can only watch the market being eaten by Laoshan a little bit.

This is also a common method adopted by latecomers, and the same is true for Maca Health Wine and Jinjiu.

Maca health hops have entered the market with a cost of 100,000 yuan, so will Jinjiu follow?

Someone might say, can't Jinjiu be sold separately in Los Angeles?

Of course you can, fight!

But when is it?

When Maca Health Wine is fully promoted in Henan Province, does Jinjiu follow or not?

with?Different sizes, different marketing costs, Jinjiu may not be willing to invest.

No, it is nothing more than the introduction of a competing product, and the two parties jointly occupy the market, depending on who has the highest market share.

Anyway, you can't directly think about making Maca health wine out of the market through such competition!

What do you think about local brands?

The only way is to acquire or merge. This is an important reason why so many large foreign brands have acquired domestic brands in later generations. The competition is not dead, and it costs so much money to buy it for you.

Therefore, the purpose of Wu Liang's question was not to answer the wrong question, but to be targeted and to ask the root of the question. As for Qin Ling's understanding, is it necessary to say it?

Qin Ling started as a pharmaceutical company. He used to use health wine as a drug sales model. He almost didn't lose money. He really didn't understand Wu Liang's problem. He raised his cell phone and called, "I'll ask you!"

Qin Ling did not call Wang Zhongming, but directly called the dealer. Coincidentally, the dealer was also surnamed Qin. "Mr. Qin, I'll ask you something, is there any promotion policy on Jinjiu? Right? Yes, oh, then I know, I will introduce a friend to you tonight, and I will meet and talk in detail!"

Qin Ling hung up the phone and shook his head towards Wu Liang, "I haven't heard much news so far!"

What Wu Liang was puzzled was, "Ordinarily, we are directly occupying the Jinjiu market. There is no reason why there is no action?"

Qin Ling said with a smile, "For this question, you and President Qin will meet and talk with the dealer you just called in the evening. I don't know the sales of alcohol very well, so I won't be blindly direct!"

Wu Liang laughed, "Where, President Qin is too humble! It was not the same when Zeng Guofan led soldiers in the war, he only talked about the purpose, regardless of the process, I think President Qin is quite the king of Zeng Shuai!"

Qin Ling was very happy, and was praised by Wu Liang, as if the wine was selling well, it was his credit. He thought happily, "This train runs fast, thanks to the headband!"

I don't even care about things that I don't understand marketing at all.

The same formula used on Qin Ling, the effect is much better than used on Ma Xiaoyang.

No matter how Ma Xiaoyang makes a decision, he can't get around the old man behind him. Qin Ling made the decision directly!

Wu Liang listened to Liu Fei's mouth. It is said that Qin Ling, the business of Maca Health Liquor, directly directed it and bypassed Wang Zhongming's general manager.

This caused Wang Zhongming to think carefully.

This is not surprising, just like picking peaches, no one wants to get rid of their own efforts.

However, for private companies, the boss has the final say, no one can do anything about it.

Wu Liang saw that Qin Ling hadn't been to Wang Zhongming's door before. He felt that there seemed to be a little essay between these two people?

In any case, Wang Zhongming is also a general manager, and the overall operation of Qin Ling Pharmaceutical is inseparable from his hard work.

Wu Liang doesn't want to miss such a talent who is very familiar with medicine. He needs a suitable opportunity.

Qin Ling's biggest advantage is that he is optimistic about an investment and he is willing to spend money. Without such courage, it is still two different things whether health wine can be produced!

The biggest headache for him now is not the sales volume, but the production capacity, not the production capacity of liquor, but the production capacity of medicinal liquor.

However, medicinal wine medicinal wine must be soaked in order to be effective.

He said distressedly, "Qin Feng has been asking me to urge the goods all day long, the sales are so good!"

What Wu Liang fears most is that Qin Ling wants to make crooked tricks. Many companies are prone to make such mistakes. How the former standard king fell, it was nothing more than insufficient production capacity. He bought the puree wine everywhere and started blending, and then after the exposure, plus The quality drops and it collapses in a short time!

Wu Liang doesn't want this company that has just started up for two years, it's just like the King of Standards.

He first told Biaowang’s story for Qin Ling, and then introduced a concept of hunger marketing, which he can claim to the outside world, “In order to maintain the quality of wine, up to 10,000 vials per day, to maintain a tight supply situation in the market. Even let each small shop add a dollar to take out to increase their profit margins, so that the channels will be smoother!

The top priority is to practice hard work, ensure product quality, and then open up channels and expand outward little by little!

The product can make the agent earn money, and it will last forever!"

This lesson Wu Liang taught Qin Ling is actually the best fulfillment in Speartai Wine, because selling this wine is too profitable. As long as you can get the supply from the factory, you can transfer hands to dozens of millions. , Belongs to the typical seller's market.

At this moment, Wu Liang began to explain to Qin Ling the sales of the spear platform again. In summary, "Don't be afraid that agents make money. The more they earn, the more loyal they will be to the brand!"

No one is unwilling to listen to this kind of business. What Wu Liang said are things that have been smashed by later generations. Now speaking, it makes people feel quite rushing.

Otherwise, people are divided into groups. When you get to a certain circle, the amount of information determines everything, and people like Wu Liang who have emerged from the era of information explosion have so-called "historical" forward-looking, His shallow cognition turned out to be a manifestation of knowledge.

This has to be said to be the biggest advantage of the rebirth, which is also due to Wu Liang's favorite to watch the stories behind various brands.

This topic continued until the dinner was not over.

Qin Feng, the agent in Los Angeles that Wang Zhongming found, was once the largest agent of Qin Chi Liquor in Los Angeles.

He was in his early thirties and was handsome and unrestrained, completely subverting Wu Liang’s understanding of agents. The agents in Wu Liang’s impression were rough or shrewd at a glance, and honest and treacherous, but like He is so handsome and rare.

Jianmei Yingmu, how is a handsome character, Wu Liang's first feeling when he saw it was that I wiped it. I didn't understand the meaning of handsome at the time in class. My classmate should hand him a mirror!

Wu Liangxing comforted himself, "He is not as good as I am! Well, he is not younger than me!"

Handing each other the business cards, Wu Liang looked at it carefully. There was a ball number printed on the business card. Wu Liang felt cordial. He was not only handsome, but also knew to be fashionable.

You know, when the South Africa Media Group became a shareholder of Tengxun, the vice president of Tianchao District took a business card printed with the ball number and immediately impressed Ma Huateng.

Now it’s really fashionable to print a ball number on a business card, as if it’s printed on it already claiming that you know how to be kicked.

After he was seated, Wang Zhongming ordered the food, and the rest of the people talked about the stories of Qin Chi back then. Especially for Qin Feng, who had experienced it personally, it was hard for outsiders to tell the truth.

"I still have hundreds of wines in my warehouse. Although it is a 1996 wine, the quality is not good, but the brand is broken! I can't sell it at all. I will use it as a host wine now. How come it is six years old!"

Qin Ling and his own family have seen a lot of times, focusing on hundreds of wines, "These wines have pressured a lot of money?"

Qin Feng smiled bitterly, "Not many, hundreds of thousands!"

Wu Liang’s focus was on the six years. He comforted, “This is six years old, a wine that can’t be found! Even if it’s a bottle of Erguotou, it’s ten or eight years old. I don't change the bottle spear."

Qin Feng didn't expect Wu Liang to think, "Don't look at people's young age, the point of view is different!"

He smiled and said, "Mr. Wu has sharp eyes, but I am too pressure on funds. If it weren't for the good sales policy given by Qin Dong, I might not be able to play Maca health wine!"

As soon as he said this, Wu Liang gained a new understanding of Qin Feng. The most talked about by dealers and Party A is money and policies. Just this sentence will also allow the funds to stay with him for another month. .

Faced with his crying poverty, Wu Liang made a suggestion, "You wine, let it go for another two or three years, and the price will be different! It will definitely sell for a good price!"

Wang Zhongming and Liu Fei also attended the dinner. Liu Fei didn't know Qin Chi very well. He felt that the amount of information was too much and he was a little confused. "Why is the wine in 1996 good?"